Floral Marketing Fund

Floral Marketing Fund The Floral Marketing Fund (FMF) develops, supports, and promotes collaborative fundraising, research, and marketing efforts to increase flower sales.

About the FMF: The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants. The Fund utilizes funds and expertise from industry sources to provide both financial su

pport and human capital to projects that will benefit the entire floriculture industry – connecting marketers and researchers directly with industry leaders to directly support increased flower sales.

Happy National Intern Day!Today, we’re celebrating the interns who bring new ideas, creativity, and energy to the floral...
07/30/2026

Happy National Intern Day!

Today, we’re celebrating the interns who bring new ideas, creativity, and energy to the floral industry. Their ideas and creativity help us continue finding new ways to connect people with flowers.

Looking for tools to help strengthen your floral marketing efforts? We provide valuable consumer research, resources, an...
07/23/2026

Looking for tools to help strengthen your floral marketing efforts? We provide valuable consumer research, resources, and insights designed to help the floral industry better understand customers and increase flower consumption.

With research reports and new consumer studies available, our resources can help you make informed marketing decisions and connect more people with the benefits of flowers and plants.

Subscribe today and explore resources to support your business: floralmarketingfund.org/subscribe

Celebrate the 4th of July with flowers that bring color and beauty to your holiday celebrations. Whether you’re hosting ...
07/04/2026

Celebrate the 4th of July with flowers that bring color and beauty to your holiday celebrations. Whether you’re hosting a gathering or sending a thoughtful gesture, flowers are a meaningful way to add to the moments that make Independence Day special.

Happy Father’s Day to all the incredible dads and father figures who inspire us every day! Show your appreciation with b...
06/21/2026

Happy Father’s Day to all the incredible dads and father figures who inspire us every day! Show your appreciation with beautiful flowers that bring joy and brighten their day.

Father's Day is coming up! This Sunday, bring some bright joy into Dad's day with flowers.
06/17/2026

Father's Day is coming up! This Sunday, bring some bright joy into Dad's day with flowers.

Holidays are the perfect reason to send flowers! Celebrate Red Rose Day by sending a beautiful bouquet to someone you lo...
06/12/2026

Holidays are the perfect reason to send flowers! Celebrate Red Rose Day by sending a beautiful bouquet to someone you love.

We are proud to announce the launch of our newly redesigned website! Scroll through to learn more about us and how our c...
06/11/2026

We are proud to announce the launch of our newly redesigned website!

Scroll through to learn more about us and how our consumer insights can help you sell more flowers. While you’re there, take a look at the marketing materials, consumer research, webinars, and articles that aim to inform and aid all segments of the floral industry in gaining traction and customers.

Explore our new website: https://floralmarketingfund.org/

Wondering how to better connect with your Gen Z customers? Our latest research study covers insights on how you can bett...
06/08/2026

Wondering how to better connect with your Gen Z customers? Our latest research study covers insights on how you can better serve this growing market.

Completed by the Lab for the Assessment and Promotion of Physical Activity and Health (APPAH) at Colorado State University State University, this research offers a detailed look at the expectations and behaviors of one of the up-and-coming consumer groups in today’s market.

We are grateful for the support of our co-sponsors, CalFlowers and FTD Flowers who helped make this valuable research possible.

Download the full report, explore the data, and watch the key findings webinar here:
https://floralmarketingfund.org/product/catering-to-generation-z-consumers/

June is Pride Month! It’s a perfect time to celebrate love with some bold, beautiful flowers.
06/06/2026

June is Pride Month! It’s a perfect time to celebrate love with some bold, beautiful flowers.

Floriexpo is underway and we're thrilled to be here in Florida, networking and making connections with other floral indu...
05/28/2026

Floriexpo is underway and we're thrilled to be here in Florida, networking and making connections with other floral industry members and experts.

Are you attending this year? Let us know in the comments!

Address

1001 N Fairfax Street
Alexandria, VA
22314

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17038385239

Website

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