Floral Marketing Fund

Floriexpo is underway and we're thrilled to be here in Florida, networking and making connections with other floral industry members and experts.

Are you attending this year? Let us know in the comments!

Starts tomorrow! We are a proud presenter at the Floriexpo 2026 Floral Bootcamp. Join Jackie Lacey, as he shares insights into the priorities for the Gen Z consumer.

Learn more about session times and register here: https://www.floriexpo.com/floral-bootcamp/

What kind of flowers does Gen Z love most?

According to new research from FMF, younger consumers are looking for flowers that feel personal, colorful, fresh, and meaningful. You can also check out their favorites in the graphic!

Social media plays a big role in inspiring purchases, but Gen Z still likes shopping in person so they can see and smell flowers before bringing them home.

Full report: https://floralmarketingfund.org/product/catering-to-generation-z-consumers/

In case you missed our latest webinar, it’s now available to view on demand. Don’t miss out on this opportunity to gain valuable insights from Dr. Kaigang Li Colorado State University and Ryan Freeman with Strider.

Watch here: https://www.youtube.com/watch?v=MSZgaVzQsv4

FMF is a proud presenter at the Foriexpo 2026 Floral Bootcamp. Join Jackie Lacey, as he shares insights into the priorities for the Gen Z consumer.

Learn more about session times and register for the May 27 - 29 Floriexpo here: https://www.floriexpo.com/floral-bootcamp/

Don’t miss our webinar today at 1pm EST where Dr. Kaigang Li of Colorado State University will be sharing insights into how to connect with and serve the Gen Z market.

You still have time to dig into the data before attending the webinar. Results can be found here: https://floralmarketingfund.org/product/catering-to-generation-z-consumers/

Thank you, CalFlowers and FTD Flowers Flowers for making this research possible.

Register ahead here or join us at 1pm EST today: https://us02web.zoom.us/webinar/register/WN_JZU7MEChSYOgoHpYUA9D2w #/registration

Wishing you a Happy Mother’s Day from the Floral Marketing Fund! Don’t forget to show mom and the mother figures in your life that you care with flowers.

Make sure you’re registered for our webinar next Tuesday, May 13th, covering key findings and takeaways from our newest study, “Catering to Generation Z Consumers.”

This will include an opportunity to hear directly from the lead researcher, Dr. Kaigang Li with Colorado State University and industry expert, Ryan Freeman with Strider. Learn how to utilize the data to increase sales and participate in direct Q&A. This study is presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD Flowers.

Register ahead here: https://us02web.zoom.us/webinar/register/WN_JZU7MEChSYOgoHpYUA9D2w #/registration

Our next webinar is just one week away! This free session will highlight key findings from our latest research and share practical tips to help you better connect with and serve the growing Gen Z market. Join us May 13 at 1 PM EST and register here: https://us02web.zoom.us/webinar/register/WN_JZU7MEChSYOgoHpYUA9D2w #/registration

Hear directly from lead researcher Dr. Kaigang Li of Colorado State University as he shares top takeaways and actionable insights you can apply to your business.

We’re grateful to our co-sponsors, CalFlowers and FTD Flowers for making this research possible.

Wishing you a very Happy Teacher’s Day today from the Floral Marketing Fund! We celebrate the mentors who nurture talent and guide the future of our industry. Your passion for teaching ensures our floral community continues to thrive and innovate. Send flowers to a teacher who has inspired you today!