ISPA Women's Network

Slide under the Sheets, Grab Your Favorite Pillow – It’s Time to Get Better in Bed
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How is America sleeping? Where do you rank?

The State of America's Sleep - Better Sleep Council | Start every day with a good night’s sleep ALEXANDRIA, VA – May 21, 2019 – The Better Sleep Council (BSC), the consumer education arm of the International Sleep Products Association (ISPA), released its research findings from The State of America’s Sleep study revealing that nearly 6 in 10 women are poor sleepers, compared to 4 in 10 m...

Increasing your odds of childlike slumber is as simple as ABC. Learn how to sleep like a kid with the help of our experts: https://bit.ly/2Ho9gda

Happy Birthday to one of the ladies who helped make IWN a part of every International Sleep Products Association (ISPA) event! Happy Birthday Vicki Canter Fishman

How to Show Customers You Care - Sleep Savvy Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you care about them Customer care is one way to take customer appreciation to the next level, letting shoppers know that you not only appreciate their business, but appreciate th...

Try Hypnosis to Fall Asleep - Sleep Savvy Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work and can it help you fall asleep? Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tip...

Retail Road Trip: Mattress Direct, Where Sleep Education, Retail Professionalism Converge - Sleep Savvy |Photography by Brian Baiamonte| This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s commitment to the value of rest – and their business acumen Before the term disruptor was used to define direct-to-consumer online mattress brands shaking up th...

Manufacturers Help Mattress Retailers Compete - Sleep Savvy Bedding brands simplify step-ups, reduce opening price points, make adjustables irresistible By Barbara T. Nelles and Beth English Retailers found plenty of Winter Las Vegas Market bedding news as they trooped through the halls of the World Market Center, Jan. 27-31. Traffic tapered off on Monday af...

Sleep Savvy Magazine

Media Buying 2.0: How Stores Can Find the Right Advertising Mix - Sleep Savvy Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You are confident in your merchandising strategy, feel good about the skills of retail sales associates on your floor and know you are selling quality products that will ...

Mature Employees Wanted - Sleep Savvy In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they bring Are you looking for enthusiastic employees who are creative and innovative? Nope, we’re not talking about millennials; we’re referring to their parents and grandparents —...

Buying In-Person - Sleep Savvy A recent experience buying a new car exemplifies the value of excellent customer service Well, I finally did it. After months of research and discussion, I decided to buy a new car. My old car, a Honda Civic, was showing its age: It had traveled nearly 200,000 miles, its shiny black paint had dulled...

Be Consistent With Sleep Schedule The idea of catching up on lost sleep during the weekend apparently doesn’t work as well as many of us hope it does. A study conducted by researchers from the University of Colorado Boulder and published in the Feb. 28 issue of Current Biology found that catching up on lost sleep may even backfire...