American Floral Endowment (AFE)

09/03/2026

Say hello to September’s flowers of the month! 🌸 Asters and morning glories are taking the spotlight, adding vibrant color and a touch of late-summer beauty to the season.

Celebrate these September favorites all month long!

09/02/2026

A huge thank you to Kennicott Chicago for giving us an amazing tour of your wholesale operations! It is incredible to see your over 140 years of history, with over two decades being wholly employee-owned.

We had a great time connecting with past trustee Gustavo Gilchrist and past Chairman Red Kennicott.

09/02/2026

Don’t miss our upcoming YPC webinar on September 17th featuring Dr. Brian Jackson of NC State University!

This session will focus on building a strong professional brand and practical ways to communicate your expertise, highlight your work, and build meaningful connections within the floral industry. Topics will include developing a professional online presence, using social media strategically, promoting research and professional achievements, and making the most of networking opportunities at industry events.

Join us to learn actionable tips for strengthening your professional visibility and positioning yourself for future opportunities.Learn more and register here: endowment.org/resources/ypc

09/01/2026

Register here for our next Grow Pro webinar: endowment.org/growpro

American Floral Endowment’s next Grow Pro webinar covers soil science principles to ensure sustainable and successful cut flower production.

09/01/2026

We've been having a great time in Chicago at our board meetings - a lot of important planning and strategic discussions! More to come soon. A huge thank you to our Board of Trustees for sharing their time and expertise.

08/29/2026

Meet Ava Forystek, the inaugural recipient of the Royal Heins International Floriculture Research Scholarship. Through this opportunity, Ava will travel from Cornell University to the Netherlands to gain international research experience, build global collaborations, and bring back new knowledge.

Established through the generosity of Dr. Royal Heins, this scholarship supports future floriculture leaders by providing Ph.D. students with opportunities to expand their research and connect with innovators around the world.

Learn more: endowment.org/news/2026-heins-recipient

08/26/2026

Thank you to David Garcia, Rose Bud Flowers, Eastern Floral, Dr. John M. Dole, and Anne & Brent Stewart for being Bronze Sponsors of our 2026 R.I.S.E. to Support campaign! When the floral industry works together, we can achieve great things.

08/25/2026

The next Grow Pro webinar is today at 1 p.m. EST as Dr. John Dole of NC State University explores how AI and emerging technologies are shaping the future of cut flower production.

This session will cover major advancements in agricultural technology and highlight potential applications for the floral industry, including image analysis for phytosanitary decision-making and the use of artificial intelligence.

Don’t miss out! Register here: https://us02web.zoom.us/webinar/register/WN_PyoVTd4XRiaHZMRe3Ge80A #/registration

08/24/2026

Funding Innovation: AFE's 2026-2027 Research Projects - https://mailchi.mp/endowment.org/2026-research-projects-announcement

08/23/2026

Follow Rachel Becker's journey through her six-month rotational internship at Tagawa Greenhouse in Colorado through our Vic and Margaret Ball Internship Program! 🪴

During her time at Tagawa, Rachel rotated through young plants, production, operations, InColor, and administration, getting a firsthand look at the many sides of the horticulture industry.

Hear Rachel share what she learned along the way, the leadership opportunities she took on, and how the experience helped guide what’s next in her career.