New Mexico Hospitality

For nearly 15 years, New Mexico True has helped shape how the world sees the Land of Enchantment and now, we’re celebrating the story behind the brand.

Join us Wednesday, June 24 in the afternoon at the NMHA Governor’s Conference on Hospitality & Tourism for a special plenary session:
15 Years of New Mexico True: Building a Brand That United a State

In this special plenary conversation, current New Mexico Tourism Department Marketing Director Erin Ladd and former Marketing Director Jordan Guenther will join Acting Secretary Lancing Adams for a thoughtful discussion on the creation, evolution, and future of the New Mexico True brand.

Celebrate the legacy. Reflect on the journey. Get excited for what’s next.

Register now at https://newmexicohospitality.org/governors-conference/

Last chance to save on registration for the New Mexico Governor’s Conference on Hospitality & Tourism!

Early bird pricing ends TODAY, Friday, May 15. Register now and save $50 per attendee before rates increase.

Join hospitality, tourism, lodging, restaurant, attraction, and community leaders from across New Mexico for two days of learning, networking, and industry insight. Hear from expert speakers, explore trends shaping the future of travel and hospitality, and gain practical strategies to strengthen your organization and community.

This conference is designed for:
Hotel & lodging professionals
Restaurant & hospitality operators
Destination marketing organizations
Tourism partners & chambers
Attractions & event professionals
Economic development leaders
Anyone invested in New Mexico’s visitor economy

Don’t miss your opportunity to connect with peers, learn from industry leaders, and be part of the conversations shaping the future of hospitality and tourism in New Mexico.

Register now: https://newmexicohospitality.org/governors-conference/

NMHA Member Exclusive: May 14 at 10 AM

Join us for a special webinar with Jason Weaks, contract lobbyist for the New Mexico Hospitality Association, as he previews the upcoming New Mexico primary election.

This year’s ballot includes key gubernatorial races and many State House of Representatives seats. These decisions that will directly shape the future of hospitality and tourism across our state.

Get an inside look at the candidates, the issues, and what it all means for your business and our industry.

https://newmexicohospitalitynm.memberzone.com/events/details/webinar-2026-primary-election-preview-1198

We are currently accepting proposals for breakout sessions at the 2026 Governor's Conference on Hospitality & Tourism.

If you have a strategy, case study, or idea that could benefit others in the industry, we encourage you to submit a proposal.

Deadline to submit: April 20, 2026
https://forms.gle/XR3e3rFfGk1CbR897

Wondering what you’ll walk away with at TRENDS? Our agenda is packed with timely insights and practical takeaways for New Mexico’s hospitality and tourism industry, including:

•A preview of what the legislative session could mean for hospitality
•The latest tourism and economic data for New Mexico and the region
•Practical strategies for emerging trends in marketing and workforce development
•Time to connect with peers and industry leaders from across the state

Registration closes this Friday, January 23

Check out the full program and register before the deadline at https://newmexicohospitality.org/trends-conference-2026/

Kick off the year with insight, connection, and a look at what’s ahead for New Mexico’s hospitality and tourism industry.

Join us at TRENDS 2026, the New Mexico Hospitality Association’s signature conference, on January 27, 2026, from 10:30 am–4:30 pm at the Santa Fe Convention Center. Hear from industry and policy leaders, explore timely topics shaping hospitality in New Mexico, and connect with colleagues from across the state.

Register now and be part of the conversation shaping the future of our industry.
https://newmexicohospitality.org/trends-conference-2026/

Last day to register for tomorrow's NMHA TopHAT Awards Gala Presented by New Mexico True!
Visit our website to register for the Gala, tomorrow, November 18 at the Sheraton Albuquerque Uptown.
https://newmexicohospitality.org/

New Mexico Tourism Department
Visit Albuquerque
Visit Santa Fe, New Mexico
Visit Las Cruces, New Mexico
Village of Ruidoso
The Albuquerque Hispano Chamber of Commerce

Last call to register for next week's NMHA TopHAT Awards Gala Presented by New Mexico True!

Visit our website to register for the Gala on November 18 at the Albuquerque Sheraton Uptown.
https://newmexicohospitality.org/


Visit Albuquerque
Visit Santa Fe, New Mexico
Visit Las Cruces, New Mexico
Village of Ruidoso
The Albuquerque Hispano Chamber of Commerce

The TopHAT nomination deadline is coming up - noon on Monday, October 20. Requests for additional extensions beyond Monday will be required to be accompanied by a substantial donation to the NMHA Scholarship Fund!

Visit our website for information on the awards and to register for the Gala on November 18 at the Albuquerque Sheraton Uptown.
https://newmexicohospitality.org/

Visit AlbuquerqueVisit Albuquerque
Visit Santa Fe, New MexicoVisit Santa Fe, New Mexico
Visit Las Cruces, New MexicoVisit Las Cruces, New Mexico
Village of RuidosoVillage of Ruidoso

The TopHAT nomination deadline has been extended through noon on Monday, October 20. Take time this week to recognize the people, campaigns, and events that highlight everything that makes New Mexico hospitality and tourism shine.

Visit our website for information on the awards and to register for the Gala on November 18 at the Albuquerque Sheraton Uptown.
https://newmexicohospitality.org/

Visit Albuquerque
Visit Santa Fe, New Mexico
Visit Las Cruces, New Mexico
Village of Ruidoso

Every community in New Mexico has events and attractions that highlight and celebrate what makes their area unique. Celebrate these amazing events and experiences with a 2025 TopHAT nomination.

The TopHAT Product Development Awards recognize an exceptional event or attraction implemented sometime between January 1, 2024 and June 30, 2025, either one-time or ongoing.

● Outstanding Event – “Outstanding Event” includes festivals, conferences, ceremonies, formal parties, concerts, conventions, etc. If a new experience was added to this event, you can also nominate them for Best New Tourism Experience of the Year.

● Outstanding Attraction – “Outstanding Attraction” includes a place of interest such as a museum, exhibit, tour, entertainment center, etc. If a new experience was added to this attraction, you can also nominate them for Best New Tourism Experience of the Year.

● Best New Experience – “Best New Experience” includes a never-implemented tourism related event or attraction that was introduced after January 1, 2024. Entirely new stand-alone experiences, or experiences added to a current event or attraction qualify.

Visit our website for information on the awards and to register for the Gala on November 18 at the Albuquerque Sheraton Uptown.
https://newmexicohospitality.org/

Visit Albuquerque
Visit Santa Fe, New Mexico
Visit Las Cruces, New Mexico
Village of Ruidoso