15/09/2021
Hands up who wants to spend weeks of their life creating an online course, for absolutely nobody to buy it? Nope. Didn’t think so.
Once you have picked your online course topic, the next step is to conduct a number of market research tests to see if it has a market demand or not. Many course creators make the mistake of thinking that if there is a lot of competition in their topic area, then their course idea won’t fly. But actually, this shows that there is a high chance of there being a strong market demand for that course idea and is therefore well worth investigating further.
A few things you want to be checking for are:
Are people searching for it and asking questions?
Is there a gap in what the competition is offering?
Will someone pay money to solve the problem your course solves?
If your answer to the above three questions is ‘yes’ and your idea is similar but different to what is already out there, then you have a course idea that has a chance of being a best-seller.