The story of Prada

The story of Prada A brief history of Prada

“The good taste of bad taste” was the basis behind Miuccia Prada’s spring/summer ’96 collection (in her own words). Taki...
29/10/2022

“The good taste of bad taste” was the basis behind Miuccia Prada’s spring/summer ’96 collection (in her own words). Taking elements of style that had been resigned to the wardrobes of the distant past (avocado green and musty-brown colour combinations, as well as a healthy dose of geometric print), but turning them into something sweet – albeit in an awkward, knock-kneed sort of way – made us all reach for clumpy sandals and collared cashmere again.

Prada was no exception – a very fresh-faced Kate Moss, Naomi Campbell, Linda Evangelista and Carla Bruni were all runway...
27/10/2022

Prada was no exception – a very fresh-faced Kate Moss, Naomi Campbell, Linda Evangelista and Carla Bruni were all runway regulars – making their shows pretty much the best thing to keep a rather fashionable eye on (other than The Crystal Maze, of course).

Picture the scene: it’s the early 90s, you’ve got D:Ream’s ‘Things can only get better’ blasting on your boombox, and th...
27/10/2022

Picture the scene: it’s the early 90s, you’ve got D:Ream’s ‘Things can only get better’ blasting on your boombox, and the supermodels are gracing the covers of your favourite fashion magazines, as well as dominating the catwalk shows for the biggest brands in the biz.

In 1913, the very first Prada store was founded by Mr Mario Prada (Miuccia Prada’s grandfather). Opened in the Galleria ...
25/10/2022

In 1913, the very first Prada store was founded by Mr Mario Prada (Miuccia Prada’s grandfather). Opened in the Galleria Vittorio Emanuele II in Milan (the world’s oldest active shopping mall, and a pretty darn fancy one at that), Mr Prada sold bags, trunks and travel accessories to the affluent Milanese fashionistas. By 1919, they’d obtained the rather prestigious title of ‘Official Supplier of the Italian Royal Household.’ Their foray into ready-to-wear would come along just a little bit later.

In 1970, Miuccia Prada joined the family business (having earned a PhD in political science and dabbled in mime at the P...
25/10/2022

In 1970, Miuccia Prada joined the family business (having earned a PhD in political science and dabbled in mime at the Piccolo Teatro, naturally). She got down to work, designing her first set of backpacks and totes, with the nylon ‘Vela’ bag among them

The Italian powerhouse has fully cemented itself as one of the world’s biggest fashion hitters – and its impact on the i...
24/10/2022

The Italian powerhouse has fully cemented itself as one of the world’s biggest fashion hitters – and its impact on the industry and popular culture is tangible from here in the UK, all the way to the middle of the Texan desert (more on that later). So we felt it only fair that we celebrate the label’s online launch in the best way we know how: with a handy, chronological list of our favourite Prada moments.

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