Prada is a world-famous brand with more than a century of history. It produces women's and men's clothing, accessories, perfume and even furniture.
12/02/2022
The restrained clothes from Prada did not suit young girls in terms of price or design. Miuccia understood this, as well as the fact that the youth line will conquer a large segment of the audience and further strengthen the position of the fashion house.
11/02/2022
The new owner radically changed her approach. She recruited leading designers to come up with something original. In the early 80's the company released women's bags and backpacks. They were made of shiny parachute nylon fabric, which were decorated with the famous triangular logo.
11/02/2022
In 1978, the owner of the house met Patricio Bertelli, the owner of a leather goods company. In the same year, he received a contract for the production and sale of Prada products. And 10 years later Patricio and Miuccia got married.
10/02/2022
In the late 70's began to appear actively comfortable suitcases on wheels. The affluent audience instantly turned their attention to them. Travel bags from Prada, although they remained luxurious, were already quite uncomfortable on the road.
The affairs of the fashion house went badly. In 1978, the granddaughter of the founder of the house, Miuccia Prada, became the manager of the company
10/02/2022
The technology of making suitcases and bags has not changed. Expensive materials and individual tailoring were still used, and the fashion house was at the peak of its popularity during the 15 years of Maria's reign.
10/02/2022
The history of the Italian fashion house dates back to 1913, when Mario Prada opened a small shop in Milan with luxury bags and suitcases. He bet on VIP customers looking for accessories that will not go out of fashion in a couple of years.
Mario created truly exclusive things using rare and expensive materials:
walrus skin;
semi-precious stones;
turtle shell;
rare species of trees;
python skin;
suede and others.