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29/04/2021

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22/04/2021

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15/04/2021

A Few Facts About Content Marketing That May Help Marketers And Business Owners

Video content:

- 55% of shoppers said they made a purchase after watching a video online;
- Watching YouTube on TV around the world - 250 million hours a day;
- 68% watch the video from the brand to the end if it lasts no more than a minute;
- 66% of consumers prefer not to read about a product, but watch a video about it;

Podcasts:

US podcast ad revenues are projected to reach $ 1 billion this year;
- 48% say they started listening to podcasts more than a year ago;
- 55% bought products advertised in podcasts;
- 82% listen to podcasts more than 7 hours a week;

Blogs:

- Companies that have their own blog have 55% more site visitors, 67% more monthly leads;
- 80% of Internet users interact with both the company's blog and its social media accounts.

Sources: HubSpot, Think with Google, Vidyard, Oberlo, Edison Research / Triton Digital, Demand Metric, Orbit Media, Discover Pods

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