27/10/2021
Now that we've covered Kia's history let's explore their achievements! Kia is famous for how reliable their cars are, and this fame is not unsubstantiated. According to a study, conducted by iSeeCars, Kia has the third-lowest recall rate after Porsche and Mercedes-Benz.
Moreover, the steep pricing of the two German manufacturers effectively makes Kia the most reliable mass-market car brand.
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10
Awards, So Many Awards
Kia vehicles lined up with awardsvia dealerinspire.com
The low rate of recalls is not the only thing that underlines Kia's outstanding reputation for reliability. In recent years, the Korean manufacturer has also been making headlines for its numerous awards.
Kia vehicles consistently win the "best quality" awards from J.D. Power. More recently, their Telluride SUV won the so-called "Triple Crown" of automotive awards - the first SUV to do so.
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9
Pope Francis-Approved
Crowd greeting Pope Francis who is waving at them from a Kia SoulVia businesskorea.co.kr
Many car brands sometimes employ famous people to serve as their brand ambassadors. Few ever managed to recruit someone as famous as Pope Francis - but Kia did! During his visit to Abu Dhabi, the Pope got around in a simple, understated Kia Soul, The Drive writes. Less is, indeed, more - and the Pope knows it.
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Kia Also Manufactures Military Vehicles
Camo Kia military vehiclevia Kia
Kia's business is fueled to a large extent by affordable hatchbacks and SUVs. However, they also have more extravagant offerings in their portfolio. Kia is a contractor for the South Korean military and supplies them with a wide range of vehicles.
7
They Focus On The European Market
Bronze Kia Sorentovia Motor Trend
Kia has a strong presence almost all around the globe, but it seems like in recent years the European market has been their priority. In 2018, they achieved record sales of 494,304 cars in their tenth consecutive year of growth. It's hard to compete with the domestic players in Europe, but Kia shows no signs of slowing down!
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European Origins Of The Kia Ceed
Blue Kia Ceedvia autoevolution.com
To really understand how much Kia values their European customers, consider the Kia Ceed. This compact hatchback is exclusive to the European market, was designed by a Hungarian designer in Frankfurt and its name stands for "Community of Europe, European Design."