Lulu Lab

Thank you European Commission for highlighting Lulu Lab for International Womens Day 🌞

We love sharing our impact stories on girls education, gender equality and women’s health 🤍🩷🩵

Empowering girls through play! 💪🎮

💡 Sally Gregersen is the visionary co-founder of Lulu Lab, an award-winning game studio working to change the world through human-centred design and engaging educational games on taboo subjects.

Lulu Lab is not just about games; it's a movement dedicated to keeping girls in school through vital education on Reproductive Health and Sexual Rights. 🤜

Ready to be inspired? Learn more about Sally's journey and how you can be part of empowering the next wave of female leaders.

Dive in here: 👇
https://futurium.ec.europa.eu/en/promoting-enterprise/european-sme-week/idea-impact-sally-gregersens-story



EU Internal Market, Industry, Entrepreneurship & SMEs European Commission Enterprise Europe Network Erhvervsstyrelsen

Every year, 21 million girls aged 15 - 19 years in developing regions become pregnant🤰🏽and approx. 12 million girls give birth!

At Lulu Lab, we work to keep girls in school, by educating girls - and boys, about Reproductive Health and Sexual Rights.

Our solution? The Dilemma game 💚
An interactive edtech game that educates and engages users in learning about Comprehensive Sexual Education. The Dilemma game is based on relatable co-created dilemmas and learning flows with a gameplay that teaches users how decisions have consequences - and how one’s decisions may affect oneself and one’s education, friends or perhaps family.

The Dilemma game data shows how the Dilemma game makes users reflect about their current decisions, and reconsider their future decisions - also when making them in similar situations outside the screen 🍀

On a recent trip to East Africa, we asked our users what they learned from playing the Dilemma game: 20 of 20 users stated that they learned something new about and several users stated that they learned a lot of new things 🙏🏽

✨ Testimonials from a game test session in East Africa ✨

We recommend our local NGO partners to organise game sessions where the young users can play the Dilemma game in groups on a tablet.

Why? Since the very first tests of the Dilemma game, we discovered how this interactive digital game works as a dialogue tool - providing users with a language and a safe space to share their experiences and questions about difficult topics.

We were very happy to discover that the group facilitators’ notes from a recent continues to validate this.

Lingo help 🤓 is short for Sexual and Reproductive Health and Rights

Thank you for the nomination 🎊 .cph

Game sessions in Dar Es Salaam 🎰

Game sessions in Dar Es Salaam🀄️

In the Danish newspaper Jyllandsposten 📰

Sharing our learnings from working with SDG 4 and 5 outside the Danish borders, with the aim of reducing school drop-out rates, allowing more girls to finish their education and enabling more girls to pursue equal employment opportunities as boys.

Read about our challenges and key learnings in using Edtech as a tool to pursue gender equality, and how strong partnerships and engaged end-users has been key in our efforts (Danish only).

Our newest game Sawa sawa on Masculinity and Gender Equality is developed in collaboration with for young adults in the MENA region ⚡️

Through Sawa sawa we open the much needed conversation on gender equality 👫🏽

Play Sawa sawa on Google Play today 🕹

When Covid-19 hit the world, we added a chapter on how to stay safe and healthy during the pandemic to our Dilemma game in collaboration with 🙏🏻

You can play our Stay Safe Edition on Google Play 🕹