20/05/2025
建國科技大學經營管理系-
探索自媒體行銷的無限可能,開啟您的創業之路
《學系特色》
實戰導向課程:涵蓋社群經營、生成式AI行銷應用、自媒體行銷企劃、影音製作、流量分析、廣告投放與創業實作等領域。
業界導師指導:大三開始由業界網紅導師親自帶領,進行創業實作,提升實戰經驗。
專業實作基地:「自媒體行銷人才訓練中心」提供完整的影音製作與行銷實作環境,助您將創意轉化為實際成果。
《畢業出路》
自媒體創業者:成為具備專業行銷與內容創作能力的自媒體創業者。
行銷專業人才:在企業中擔任數位行銷、品牌管理、社群經營等職位。
創業顧問:提供企業或個人自媒體行銷策略與實施建議。
進一步深造:攻讀相關領域的碩士或博士學位,深化專業知識。
🎓 International Admissions:
Department of Business Management, College of Design and Management
Empowering Future Digital Entrepreneurs
《Program Highlights》
Practical Curriculum:
Courses encompass social media management, generative AI marketing applications, self-media marketing planning, video production, traffic analysis, advertising strategies, and entrepreneurial practices.
Industry Mentorship:
Starting from the third year, students are guided by industry influencers to engage in entrepreneurial projects, leveraging the "Influencer Incubation Base" resources.
State-of-the-Art Facilities:
The Self-Media Marketing Talent Training Center offers comprehensive resources for video production and marketing practice, facilitating the transformation of creativity into tangible outcomes.
《Career Prospects》
Self-Media Entrepreneurs: Establish personal brands and monetize content across various platforms.
Digital Marketing Specialists:
Pursue careers in digital marketing, brand management, and social media operations within enterprises.
Marketing Consultants:
Provide strategic advice on self-media marketing to businesses and individuals.
Advanced Studies:
Opportunity to pursue master's or doctoral degrees in related fields to deepen expertise.
Join CTU's Department of Business Management to embark on your journey in self-media marketing and unlock your potential in the digital era!
《News》
【記者林明佑/彰化市報導】建國科大今(17)日啟動「2025全國高中職短影音創作挑戰-MrBeast亞洲自媒體達人賽」,並同步啟用「網紅孵化基地」,現場由彰化縣長王惠美主持揭牌儀式,活動吸引來自高中職師生關注,現場氣.....