11/06/2020
GebRaa is a social enterprise located in Cairo, Egypt, aiming at reviving Egyptian traditional crafts which are at the brick of extinction, through product innovation in design including function, materials, and use of green technology. to protect the traditional Egyptian crafts at risk. GebRaa helps Egyptian marginalized artisans find new markets for their threatened crafts, so they would feel economically, socially empowered and appreciated.
GebRaa, the SEED award winner, works to promote succession in disappearing crafts by offering training to artisans, aiming to inspire pride in their cultural heritage, and supporting product development to match the needs of socially conscious local and international customers striving for unique production.
Do you want to read the inspiring story of GebRaa, then have a look at the article! 👇
GebRaa: Heritage Awakening Process by Genuine Egyptian Talentsby AdminJune 11, 2020June 11, 2020 Moving between Cairo, Los Angeles, and Europe, till Rania Salah Seddik, the founder of GebRaa decides to stay in her mother-country, and to initiate her own social innovation to rescue crafts in risk. Th...