Executive Summary
Introduction :
Readers’Corner is a bookshop in the North East suburb of Tunisia : La Marsa Plage, Residence Hannibal, Bloc DC3, one of the busiest section and outstanding suburb, known for its upscale residents and high quality establishments. Company
Readers’ Corner is a limited corporation registered in Tax Department of la Marsa, owned by Ms Toukabri Sihem Epse Amdouni. The obvious question is why a small scale provider would voluntarily enter such a challenging market ? From a personal perspective, my reasoning was sound :
I wanted to offer an engaging point of diferentiation. Something tnat none of the large competitors already provided : English books in the Tunisian market. And so Readers’ Corner bookshop was born. Products :
Readers’s Corner will offer a wide range of books for children for all ages. It includes : Fiction, non – fiction, science & nature, English language learners dictionaries, hobbies, gifts : greeting cards, mugs, high quality stationary…
Readers’ Corner has also a french side. In order to survive and expand, Readers’ Corner must keep the following issues in mind :
- We must attain a high level of visibility through the medias and other advertising.
- We must maintain tight control to become the best leader in English books in Tunisia
Mission
Readers’ Corner mission is to provide high quality of English books from the most famous English publishers, imported from the source the United Kingdom :
• Oxford University Press
• Walker Publishers
• Penguin Publishers
• Harrap Conlins
• Miles Kelly
• Parragon
Special Thanks to :
- Mrs Jane Dallas (Eduction Consultant in BIST School) for her time and guidance
- Mrs Anna & Mr Georges Muscat
- Mr David De Gabrielle
- Mr Taoufik Belhaj
- Mrs Rym Belhaj Sliman
- Miss Nejla Amari
- Mr Glenza Ismail
- Mrs Samantha Gnimavo
- Mr Lewis Conlin
All your support made my small project happen! ! !
