The Entrepreneurship Center

Cash inflow and outflow is the essence of being an entrepreneur.

Ideally, our goals are to have more coming in than going out but it doesn't always work out that smoothly.

A cashflow statement is used to track these activities in our businesses whether we are self-employed or run a fast growing VC startup.

We've created a crash course article into understand the basics of cashflow statements and how to use them for your business here.

Enjoy!

Getting Into The Details of Cash Flow Statements | TEC Blog The cash flow statement (CFS) is one of the three key financial statements.

It’s with great pleasure we announce that today is our 5th corporate anniversary!

Five years ago, we started our journey as a multipurpose entrepreneurship education and services company.

Our goal was to be a resource for entrepreneurs and early stage companies as they navigate the challenges of entrepreneurship.

It’s been a wild ride but we’ve made it so far and couldn’t be more thankful for the support of all involved.

Since our grand opening, we’ve had unique opportunities to support entrepreneurs in the following ways including:

- Co-Working Space Access

- Hosting Unique Live Events

- Creating Business Education

- And now…Digital Media Agency Services

In addition to the services above, we’ve been able to assist in the development of some pretty cool online brands in various industries including sports, marketing technology and food services.

From day one, our mission has been to provide clarity and resources to the entrepreneurship ecosystem so that all economic members can safely navigate its inherent risks.

Staying in alignment with that vision, we’ve been fortunate enough to codify our experiences and research into our Key Concepts offering.

Some of these concepts include E5 Framework, People Groups, Valueflow and more. This is our first step into making entrepreneurship a respected academic discipline and we couldn’t be more proud.

As we look to the future, we have our eyes set on assisting more entrepreneurs at all stages and are particularly excited about our newest program - The Digital Business Accelerator.

To find out more, you can review the program here: www.entrecenter.com/digital-business.

Thank you again for your support and we hope to celebrate another multi-year anniversary with you soon.

If you have leads then Inbound Sales is the next skill to learn.

It's the process of turning interest into opportunity through conversation.

It's a 10 minute read but could really change how you look at sales over the phone and in person.

Hope you enjoy!

https://blog.entrecenter.com/post/sales-cycle-basics-for-modern-entrepreneurs

5 Components Every Email Marketing System Should Have

Even though there are many tools available for promoting a business, email delivery is one of the most simple, yet effective instruments for marketing campaigns to promote products and services. With the soft sell embedded in its nature, email marketing can create expansive awareness for new arrivals, or can be used to build and keep relationships with current and prospective customers. For this reason, email marketing is playing a pivotal role in business strategy in any industry.

Nevertheless, the rising number of email marketing services indicates high competition. Some offer distinctive features that others do not. With a variety of options, this article garners the most important components that every email marketing system should have, for the perfect service that matches with customer demand.

Friendly User Experience (UX) and User Interface (UI) -

User experience (UX) refers to the design of interaction between the user and product such as usability and function, while user interface (UI) relates to visual design such as a web page or icons. Both elements are important to email marketing services because they provide the service user with ease of use. It is recommended that the drag-and-drop interface be added. The more intuitive the service is, the more accessible the service will be.

Email Personalization and Ready-Made Templates

Each user has different requirements. Therefore, email marketing services should offer freedom to design one’s own email template to better reflect the brand and its characteristics. For general users, ready-made templates will also be useful as they can spend less time on designing and more time focusing on key contents and messages instead. It should be noted that the personalization function works well with friendly user experience and interface designs.

Data Analysis and Analytics Tools

Undeniably, the instrument for analyzing data is essential to every marketer, so is the email marketing system. This is because it provides data insights, for example, past open and click-through rates, time zone, domain name, email client, internet service providers, etc. Such useful information can be employed to create, or change the marketing strategy to reach prospective customers as well as to maintain relationships with current clients.


A/B Testing

Known as split testing, A/B testing is the comparison between two variations (A and B) of marketing emails (or an application, web page, etc.). The result of the test indicates the better version of a product or service. It is, therefore, a practical tool for market validation - the process of measuring how viable the product or service is. In other words, A/B testing delivers data concerning the version with most engagement and later on helps users with optimizing their strategy.

Email Automation

Another must-have feature for every email marketing system is email automation, also known as automated/triggered email. It is an automatic delivery of email based on a user’s specific actions implemented on a webpage. With this function added on, the user can be able to send real-time, direct messages to the audience. The automated email has been expansively used to increase customer engagement and loyalty.

Marketing emails have been indispensable for commercial campaigns and will continue to be as such. With the system’s growing number of users comes growing competition. But if the email marketing service provider could provide all of these components, rest assured that such competition will no longer be of any concern.

E5 Framework Stage 0 - Unemployment

Defined as...

An economic member whose contributions are purely consumption based.

Question.

What comes to mind when you hear or see the word "Unemployed"?

There's probably a high chance your first thought won't be positive.

People oftentimes associate negative financial status, lack of opportunity and other potentially discouraging thoughts and ideas with this word.

What's interesting is that by definition, being unemployed simply means to be without a job.

There are many people in economies around the world without jobs that are doing just fine and in many cases, they're transitioning into the world of entrepreneurship.

In the e5 framework, we mention this stage because it's the gateway to how many of the world's businesses get started.

Think about it.

If an individual desires to earn income but a job isn't readily available, they will almost always be forced into entrepreneurship, at a minimum through self-employment.

These decisions affect entire economies because as each person leaves the traditional job market, overall employee competition declines by 1 person.

Consequently, as each person enters self-employment, competition for resources like market attention, commercial relationships and venture debt or capital increase by that same amount, maybe more.

While this stage of the economy gets overlooked, we see it as being incredibly important to the entrepreneurial ecosystem.

In our next post, we'll explore what we consider to be Stage 1.