Agritourism Management

Agritourism | Farm Tour | Holiday | Gifts | Handmade | Festival | Christmas | North Carolina | USA

What kind of Christmas gifts can visitors buy from your farm? Shopping is an important event at Christmas, and farms can also provide tourists with local agricultural products and handicrafts suitable as Christmas gifts, as well as a farm tour experience with a Christmas atmosphere.

North Carolina farms and agritourism venues offer opportunities to buy local gifts. | In the Field Shoppers looking for locally made and locally sourced gifts or fun, on-farm experiences can find plenty of ideas at North Carolina farms and agritourism venues.

Agritourism | Dragon Fruit | Culture | Creativity | Marketing | Nighttime Activity | Concert | DIY Activity | Competition | Landscaping | Fujian | China

What experiential activities can be derived from the dragon fruit industry combined with cultural creativity? Starry sky concert, romantic fireworks show, dragon fruit orchard night run, bridal sedan chair ride in the dragon fruit flower field, dragon fruit eating competition, suitcase stall market, old items fluorescent graffiti exhibition, fluorescent landscaping to take photos and check-in attractions, Photography competition, livestream e-commerce training, staying in cultural B&B...etc. Endless creativity has become the ever-changing charm of the dragon fruit industry to attract tourists.
https://new.qq.com/rain/a/20200801A0CN2100

inews.gtimg.com

Farm Tour | U-Pick | Dragon Fruit | Nighttime Activity | Festival | Marketing | Tourist Experience | Fujian | China

What kind of farmland is more suitable for a nighttime firework display than a dragon fruit orchard? Fireworks blooming in the night sky can make the experience of visitors enjoying flowers and picking fruits in dragon fruit orchards more dazzling and memorable!

imagepphcloud.thepaper.cn

Farm Tour | Dragon Fruit | Landscaping | Research | Culture | Health | Education | Value-Added Products | Guangdong | China

Does your farm have special themed resources to attract visitors? An ecological recreation farm in Guangdong, China, has planted 150,000 red-fleshed dragon fruit seedlings, forming a unique farm landscape. It is also an agritourism spot that integrates dragon fruit scientific research, sightseeing and leisure, cultural experience, healthy diet, and knowledge education. In addition, the farm offers processed foods such as dragon fruit fermented wine, dried dragon fruit, and dried dragon fruit flowers, all of which do not contain any artificial pigment, preservatives, or antioxidants, allowing consumers to enjoy the healthiest natural delicacy.
http://www.kaiping.gov.cn/jmkpsxgz/gkmlpt/content/2/2148/post_2148082.html #3680

www.kaiping.gov.cn

Agritourism | Dragon Fruit | Festival | Extension | Marketing | Food | Job | Community | Economy | Guimaras | Philippines

What were the interesting activities at the dragon fruit festivals you have attended? The second Dragon Fruit Festival held in Guimaras Island, Philippines, this year (2023) kicked off with a costume fun parade. People displayed their various dragon fruit costumes on the streets. The winners could receive prizes of up to 5,000 pesos (about US$90). During the ten-day dragon fruit festival, there were also dragon fruit classes with different themes, dragon fruit cuisines tasting, and dragon fruit products market. Last year (2022), the first Dragon Fruit Festival lasted only two days. The event included “Bike Caravan”, “Dragon Fruit Kitchen” where a chef demonstrated dragon fruit cuisines, “Dragon Fruit Classroom” that provided information on the dragon fruit value chain, “Trade Fair” for dragon fruit products, business forums, and job fairs. During the two-day celebration, sales at the trade fair reached 405,737 pesos (US$7,312), of which 42% (170,000 pesos or $3,064 USD) came from the sale of fresh dragon fruits, with a total of 946 kilograms of fresh dragon fruits sold. During the festival, the number of tourists and tourism revenue at the adjacent areas also increased by 29%. The daily income of tricycle drivers on nearby routes increased by 25-40%, and the sales of surrounding small businesses increased by 25-75%. In addition to the 134 cyclists participating in the bike caravan, 27 job seekers were hired on the spot during the job fair. Apparently, holding the festival not only attracted tourists to purchase dragon fruit but also brought economic benefits to the local area.

Guimaras keeps elevating dragon fruit industry The island province of Guimaras, known for its mangoes, also wants to be recognized for another commodity, the dragon fruit, as it kicked off the second year of the Dragon Fruit Festival.

Farm Tour | U-Pick | Dragon Fruit | Cuisine | Landscaping | Selangor | Malaysia

The HL Dragon Fruit Ecological Farm in Malaysia provides a variety of agricultural experiences and guided tours, such as dragon fruit planting, pollination, and harvesting. Visitors can also try various dragon fruit cuisines, including dragon fruit fried rice, dragon fruit enzyme chicken, Carbonara seafood spaghetti with dragon fruit bread bowl, grilled prawn with dragon fruit sauce, pitaya mashed potatoes, dragon fruit fried rice, dragon fruit bun, dragon fruit smoothies (Dragon Breath) and dragon fruit salad. In addition, there is the largest "dragon fruit" shaped structure in Malaysia (recognized by the Malaysian Book of Records in 2021).

HL Dragon Fruit Eco Farm - Tourism Selangor HL Dragon Fruit Eco Farm offers a variety of agriculture activities. You can plant your own dragon fruit plant, experience harvesting your own dragon fruit

Agritourism | University | Research | Policy | Resource Integration | Collaboration Network | Regional Development | Management | Marketing | Knowledge | California | USA

Local extensional, research, or academic institutions can be important support in assisting agritourism development. Through the investigation of agritourism operators, agricultural policies and outreach programs can be made based on the revealed operating characteristics, including the distribution, area size, agricultural product categories, open seasons, activity types, staffing allocation, marketing channels, visitor features, and profitability. Relevant researches and analyses can also present the demand, development potential, and effect of agritourism. On the other hand, these extensional, research, or academic institutions can provide agritourism operators consulting and training, assist with farm planning, familiarize farmers and ranchers with regulations, improve management skills, promote marketing, and exchange knowledge and experiences.
https://sarep.ucdavis.edu/sustainable-ag/agritourism

sarep.ucdavis.edu

Agritourism | Sustainability | Covid-19 Pandemic | Food Security | Food Safety | Social Media | Farmland | Family | Employment | Public Awareness | Education | Partnership | Community

According to the Natural Resources Conservation and Research (NRCS), the six essential elements of agritourism sustainability are authenticity, fun, values, relationships, learning, and involvement. There are also a few reasons behind the recent rise of agritourism. The Covid-19 pandemic has made people change their travel patterns and prefer unique outdoor agricultural experience that can maintain social distance. Younger generations are also increasingly concerned about the source and quality of their food, and agritourism venues provide a platform to learn about production process of agricultural products. In addition, social media sparks people's interests in rural life and agriculture and serves as a gateway to actually visiting farms or participating in agritourism. Agritourism venues have become popular photography spots. Photos and video content with picturesque pastoral scenery and adorable farm animals as backgrounds are conducive to boosting social media presence. Agricultural tourism includes sales of agricultural products, educational experience, entertainment experience, accommodation experience, and outdoor recreation (e.g. physical exercise and ecological observation). Moreover, agricultural tourism has multiple benefits, including generating income, keeping farmland to pass on family assets as well as to provide employment opportunities for family members, enhancing awareness of public and customer on food and agriculture, and building a symbiotic relationship with neighboring communities.

Agritourism: Agriculture and Tourism's Symbiosis — AGRITECTURE A growing industry that offers a unique opportunity for tourists to experience agriculture and farm life, agritourism provides visitors with the chance to explore local culture and traditions while learning about sustainable farming practices.

Agritourism | Research | Market | Forecast | Trend | Innovation | Culinary | Accommodation | Policy | Education | Global

Do you know the development trends of the global agritourism market? According to The Business Research Company's Agritourism Global Market Report 2023, the global agritourism market is expected to grow from US$53.23 billion in 2022 to US$56.97 billion in 2023, at a compound annual growth rate (CAGR) of 7.0%. The market is expected to grow at a CAGR of 6.5% to US$73.22 billion by 2027. Product innovation is the main trend in the agritourism market. For example, it can be combined with culinary tourism, or allow tourists to have a picnic, taste refreshments, and use Wi-Fi in a farm with a park-like design. The COVID-19 pandemic has also prompted increased demand for farm stays from tourists. According to data of Airbnb, the number of Airbnb visitor searches for “farm stays” in the first quarter of 2021 increased by 1,055% compared to 2019. The government's active policy measures also contribute to the growth of the agritourism market. For example, Ireland provided development funding for several local agritourism projects, and the Indian government of Kerala established a local agritourism network and a state-level skilled labor training program. Among the regions around the world, North America remained the largest agritourism market in 2022. According to the agritourism market analysis report released by Grand View Research in 2022, North America accounted for more than 45% of the market share in 2021, and educational tourism is expected to be the fastest growing field. Many schools and educational institutions are organizing farm trips to help students understand the rural and agricultural lifestyle; and the agritourism market in the Asia-Pacific region will have the highest growth in the future. Although it is difficult for these agritourism market reports to comprehensively cover all countries in the world, especially some countries that lack reliable data, relevant market research still provides a rough outline for the development of the agritourism industry and is worthy of reference by agritourism operators and supporting institutions.
https://www.researchandmarkets.com/report/agritourism

www.researchandmarkets.com

Agritourism | Policy | Resource Integration | Collaboration Network | Regional Development | Feasibility | Research | SWOT Analysis | Conference | Community | Strategic Alliance | Philippines | Southeast Asia

What support has your local government or NGO provided for the development of the agritourism? Policies and support systems are important external environmental factors to improve resource accessibility and promote the development of the agritourism. The Philippine government promulgated a bill in 2016 to provide market research and certification for agritourism sites, and to promote the development of farm tourism from multiple aspects such as investment, promotion, financing and incentives. Several government agencies, including the Tourism Bureau of the Ministry of Transportation, the Agricultural Training Institute of the Ministry of Agriculture (DA ATI), the Technical Education and Skills Development Authority (TESDA), and the Department of Trade and Industry (DTI), participated in the implementation and collaborated with pilot agritourism farms. Nowadays, more and more farms are involved in agritourism, providing tourists with experiences of harvesting, feeding farm animals, transplanting, sowing, fishing, urban gardening, and rural accommodation. There is also a farm providing event venues for weddings and birthday celebrations, and purchasing high-quality local crops as ingredients from local small farmers that received training from the farm. Another large dragon fruit farm invites tourists to admire the dragon fruit flowers in the glowing fields at night during the non-picking season, and launches a variety of value-added products such as dragon fruit ice cream, dragon fruit vinegar, dragon fruit soap, and dragon fruit coffee. The Southeast Asian Regional Agricultural Postgraduate Study and Research Center (SEARCA) also organizes agritourism seminars to enhance mutual exchanges and learning of agritourism development experiences between the ASEAN region and neighboring countries. For example, a community in Thailand has brought together farmers, local governments, universities and academia, private businesses, and even the media to establish community partnerships and sufficiency economy to practice a sustainable model of farming and agritourism. Not only agritourism activities and ventures receive funding and support from local governments and private enterprises, agritourism knowledge and technology are also constantly updated through extension by nearby universities. It shows community involvement is one of the keys to the success of agritourism, sustainable agriculture, and rural development. The Provincial Government of Chiang Mai in Thailand has also conducted a feasibility study on establishing the province as an agritourism area, including evaluating the accessibility and attractiveness of the province's agricultural areas and their readiness to become an agritourism sites while conducting a SWOT analysis. Respondents for the study included community leaders from all farm tourism areas in the province, local government officials, program leaders of agriculture-related projects in the province, and owners and managers of tourist destinations in Chiang Mai. It reveals that a country’s tourism potential needs to be analyzed in a more holistic and wider perspective, including exploring the gaps between the goals and realities in the development of markets, human resources, and institutions. Development framework, research, innovation, promotion, or policy initiatives for agritourism should also be discussed and generated by multiple stakeholders together to help agritourism operators resolve practical business challenges and dilemmas.
https://www.searca.org/news/unleashing-the-potentials-of-farm-tourism-to-improve-the-lives-of-southeast-asian-farmers

www.searca.org

Farm Tour | U-Pick | Dragon Fruit | Farm Management | Training | Value-Added Products | Research | Variety | Production Season | Misamis Oriental | Philippines

What other businesses can be developed by farms operating agritourism? In addition to allowing tourists to enjoy the environment of mountains and forests, pick dragon fruits, and learn dragon fruit cultivation techniques, a farm in the Philippines is also planning to set up a children's playground, karaoke, library center, cabins, and camping sites for tourists to stay overnight while developing a resorts for leisure and entertainment. Moreover, it has been certified by the Technical Education and Skills Development Authority (TESDA) as a local agricultural training base for the production of organic concoctions and extracts, organic fertilizers, and organic vegetables. The farm is also conducting research into downstream products to further encourage long-term demand for farm harvests such as dragon fruit wine, ice cream, salads, pastries, and vinegar. Among the diverse varieties of dragon fruit on the farm, Moroccan red and Vietnamese white are the best-selling ones. Now the farm is trying to use LED lights to induce flowering in the off-season, hoping to extend the dragon fruit production season.

Misamis Oriental dragon fruit farm morphs into tourism destination – and more Check out this resort with a very juicy twist!

Farm Tour | U-Pick | Fall Festival | Diversity | Seasonality | Value-Added Products | Michigan | USA

Is your farm open to visitors all year round? The Great Lakes provide a unique advantage for Michigan agriculture, allowing farmers to grow a variety of crops, making room for agricultural festivals for every season. More than 100 different crops are grown in the state, ranking second in the nation for crop diversity, behind California. In the past 20 years, agricultural tourism has developed rapidly. Many farms have been expanding the number of activities, and the days of agricultural festivals has been increasing. Even the scale of infrastructure such as parking lots has expanded. One farm has turned into a year-round business with 200 year-round employees and a staff of 800 during the busy fall season. The fall of 2022 even brought U-pick business of the farm a record apple crop and 80,000 visitors. This farm has not only revamped its school tours but also added a summer camp program for children. Even though new challenges were come along with the COVID-19 pandemic and extreme weather conditions, the farm has been able to overcome the difficulties by developing diversified products and services, such as turning apples into cider, which now has 19 different varieties and is sold in 26 states. The farm has also added a tasting room and a taproom that can be open year-round. Currently, it is estimated that there are more than 800 agritourism businesses and farms open to visitors, across Michigan. The 2017 Agriculture Census calculated agritourism revenue in Michigan at about $21 million, and the growth in the 2022 Agriculture Census is expected.

Michigan marries two large industries to become agritourism hot spot There are more than 800 working farms open to visitors across Michigan. And they are expanding to involve more than pumpkins and corn mazes.