10/11/2025
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27.10. až 31.10. 2025 sa naši študenti zúčastnili študijného pobytu Social Marketing for the Common Good v meste Braga v Portugalsku.
Študenti boli rozdelení do pracovných skupín, zložených zo študentov 4 univerzít - Univerzity Mateja Bela, University of Minho, Shool of Economics, Management and Political Science, Academy of Fine Arts and Design Katowice a National University of Political Studies and Public Administration, Bucharest. Skupinové práce boli sústredené na sociálny marketing, konkrétne na problémový projekt prepojený s miestnou iniciatívou, zaoberajúcou sa odolnými mestskými systémami.
Študenti tiež mali možnosť spoznať mestá Braga, Porto a Guimarães, kde ich čakali viaceré exkurzie, vrátane plavby loďou v meste Porto.
Okrem zlepšenia zručností v oblasti sociálneho marketingu pobyt študentom pomohol získať nové medzinárodné kontakty a v mnohých prípadoch aj priateľstvá.
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From October 27 to October 31, 2025, our students participated in a blended intensive programme titled “Social Marketing for the Common Good” in the city of Braga, Portugal.
The students were divided into working groups composed of participants from four universities – Matej Bel University, the University of Minho, School of Economics, Management and Political Science, the Academy of Fine Arts and Design Katowice, and the National University of Political Studies and Public Administration, Bucharest.
The group work focused on social marketing, specifically on a problematic project connected to a local initiative addressing resilient urban systems.
Students also had the opportunity to explore the cities of Braga, Porto, and Guimarães, where they took part in several excursions, including a boat cruise in Porto.
In addition to improving their social marketing skills, the programme helped students gain new international contacts and, in many cases, build lasting friendships.