BledCom

BledCom 33rd International Public Relations Symposium
June 26 - June 27, 2026
Bled 🇸🇮
Theme: Disaster, Health, and Organizational Crisis Communication

BledCom symposium is a traditional gathering of scholars and practitioners from all over the world who come together to explore and discuss on various themes and research in the field of public relations and related disciplines. It traditionally takes place in the beautiful surroundings of Lake Bled on the first weekend in July. The character of BledCom symposia is a relaxing, pleasant and above all informal.

For more than 33 years, some of the world’s leading scholars and professionals in public relations and strategic communi...
26/08/2026

For more than 33 years, some of the world’s leading scholars and professionals in public relations and strategic communication have been gathering in Bled at the beginning of summer for BledCom – the International Public Relations Research Symposium.

Throughout all these years, participants from the United States have consistently been among the three largest national groups attending BledCom. So this is really excellent news for us: starting next May, there will be direct flights from New York to Ljubljana.

Given the increasingly chaotic experience of connecting through many European airports in recent years, a direct New York–Ljubljana flight will make travelling to BledCom so much easier for our American colleagues.

And, of course, it works both ways. New York will suddenly be close enough for us to hop over for a long weekend.

New York is my second-favourite city in the world, right after London. One of my few regrets is that, when I was younger, I never managed to spend at least some time studying or working there.

So: welcome, New York. And see you in Bled! 🇺🇸🇸🇮

📢 Full paper submission deadline is approaching. Authors are invited to submit their full papers (up to 6,000 words) by ...
03/08/2026

📢 Full paper submission deadline is approaching.

Authors are invited to submit their full papers (up to 6,000 words) by September 15, 2026, for inclusion in the BledCom 2026 Conference Proceedings.

Please send your submission to [email protected].

We look forward to reading your contributions and welcoming you to Bled next summer. ☺️

Important update regarding BledCom 2027! Due to the unexpected unavailability of the Rikli Balance Hotel during our orig...
28/07/2026

Important update regarding BledCom 2027!

Due to the unexpected unavailability of the Rikli Balance Hotel during our originally announced conference dates, BledCom 2027 will now take place on July 2–3, 2027.

Please update your calendars and save the new dates. We look forward to welcoming you to Bled for another inspiring edition of BledCom. ☺️

Iskrena hvala vsem našim partnerjem za podporo, zaupanje in sodelovanje. Brez vas BledCom 2026 ne bi bil mogoč.Trajnostn...
23/07/2026

Iskrena hvala vsem našim partnerjem za podporo, zaupanje in sodelovanje. Brez vas BledCom 2026 ne bi bil mogoč.

Trajnostne cilje konference smo uresničevali v sodelovanju z družbo Petrol d.d., Ljubljana.

Zborniki konference BledCom so na voljo v digitalni obliki na sledeči povezavi: https://www.bledcom.com/publications/proceedings-boa-program-brochure

Day 2 of BledCom 2026 continued with thought-provoking discussions, inspiring research presentations, and engaging debat...
29/06/2026

Day 2 of BledCom 2026 continued with thought-provoking discussions, inspiring research presentations, and engaging debates on the future of strategic communication. From ethics and disinformation to AI, crisis communication, and public sector relations, today's sessions once again highlighted the importance of connecting research with real-world practice.

The conference concluded with closing remarks, but the conversations continued into the evening over an unforgettable dinner at Gostilna Krištof, sharing ideas, strengthening friendships, and celebrating another successful edition of BledCom.

Thank you to all speakers, presenters, participants and partners for making this year's symposium such a memorable experience. See you again next year!

Looking back at Friday, which was undoubtedly one of the major highlights of this year's symposium!✨We kicked off the da...
28/06/2026

Looking back at Friday, which was undoubtedly one of the major highlights of this year's symposium!✨

We kicked off the day with an insightful intro by Prof. Dr. Dejan Verčič, Krishnamurthy Sriramesh and Ana Tkalac Verčič, setting the stage for a brilliant keynote presentation by global communication authority Dr. W. Timothy Coombs followed by a presentation by Prof. Anne Gregory.

We also had Interactive Session. Thank you all for stepping away from passive listening and turning the room into a vibrant space for open dialogue, case studies, and co-creating solutions.

And what a way to wrap up the day! The culinary pampering and relaxed networking dinner at Vila Podvin was the perfect finish to an intense, inspiring day. 🍽️🥂

Thank you to everyone who made this Friday unforgettable! What was your favorite takeaway?

We kicked off this year’s symposium with early registrations and a spectacular welcome dinner at the iconic Bled Castle....
26/06/2026

We kicked off this year’s symposium with early registrations and a spectacular welcome dinner at the iconic Bled Castle. It was the perfect setting to reconnect with colleagues and welcome new faces from the global PR community. 🏰✨

With the theme "Disaster, Health, and Organizational Crisis Communication" ahead of us, we can’t wait for the official sessions to start tomorrow. Bring on Day 2!

Crises are no longer rare disruptions. They have become part of our everyday reality.From devastating floods, wildfires,...
24/06/2026

Crises are no longer rare disruptions. They have become part of our everyday reality.

From devastating floods, wildfires, and armed conflicts to public health emergencies, cyber threats, disinformation, and the rapid rise of artificial intelligence, today’s world is shaped by constant uncertainty and change.

At BledCom 2026, we will explore how communication can help societies, organizations, and communities prepare for, respond to, and recover from crises. Together with scholars and practitioners from around the globe, we will discuss topics such as:

• communicating during disasters and extreme weather events,
• health crises, trust, and misinformation,
• crisis leadership and organizational resilience,
• cybersecurity and cyber crisis communication,
• AI, disinformation, and emerging communication risks,
• stakeholder trust, reputation, and legitimacy,
• crisis preparedness in public institutions and healthcare,
• lessons from recent crises, including the COVID-19 pandemic, the war in Ukraine, and climate-related emergencies.

In times of uncertainty, communication is more than a response mechanism—it is a strategic resource for building resilience, trust, and collective action.

See you tomorrow!

Early registration is almost here!🥳Join us on Thursday, June 25, from 18:00 to 19:00 at the BledCom registration desk in...
23/06/2026

Early registration is almost here!🥳

Join us on Thursday, June 25, from 18:00 to 19:00 at the BledCom registration desk in the foyer of the Rikli Balance Hotel.

Skip the Friday morning rush, collect your conference materials, and get ready for BledCom 2026.

📍Rikli Balance Hotel
⏰18:00–19:00

See you in Bled!

As we prepare to kick off the 33rd International Public Relations Research Symposium this week, the newly released Globa...
23/06/2026

As we prepare to kick off the 33rd International Public Relations Research Symposium this week, the newly released Global Peace Index has ranked Slovenia as the 4th SAFEST country in the entire world! 🇸🇮

In a time of rising global complexities, Slovenia has officially entered the top 5 for the first time, celebrated for its exceptional personal safety, high community trust, and a restorative work-life balance seamlessly connected to nature.

This milestone could not be more relevant to our central theme this year: “Disaster, Health, and Organizational Crisis Communication.” As communication scholars and practitioners, we are gathering to discuss resilience and trust in times of crisis and we are doing it from one of the most stable, peaceful havens on the planet.

Enjoy the absolute peace of mind while you network, share groundbreaking research, and soak in the beauty of Lake Bled.

Welcome to Slovenia. Welcome to Bledcom.

Address

Rikli Balance Hotel, Cankarjeva Cesta 4
Bled
4260

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