03/09/2026
Nearly 70% of product managers agree their role is fundamentally about leadership, not just ex*****on. Yet most Product Management training still treats it as a technical function.
The ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐บ๐ฒ, ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ๐ฑ ๐๐ถ๐๐ต ๐๐, by SMU-ExD Executive Development, is built for both tech and non-tech professionals managing the full product life cycle โ from opportunity identification to launch and pricing strategy.
Over 14 weeks, you'll work through design thinking, MVP development, product portfolio strategy, UI/UX fundamentals (Figma, Miro), pricing models, and growth hacking โ with AI integrated across discovery, roadmapping, and dynamic pricing through live sessions on Agentic AI and GenAI applications.
You'll examine cases from Apple, Netflix, Amazon, ROLEX, and Tesla, then apply it in a capstone project addressing a real product development scenario.
Explore the curriculum: https://tinyurl.com/y9dys7fv