Everest Speakers Academy aims to help experts who speak/coach/train to be the best - to answer their calling, deliver results and get rewarded for doing so
Everest Speakers Academy is the speaker mentoring business of Everest Motivation Team P/L. The Academy exists to help experts who speak/train/coach to deliver their expertise and solutions to clients.
13/11/2021
The lesson from this experience 7 years ago is this: Just because a client is a 'non-profit- does not mean they dont have a speaker budget. In this case with over 2000 attending, the lights are on, the airconditioning is on, meals and venue are paid for etc etc. Its up to YOU to negotiate a fee- and in this case with an acceptable 30% discount for the non-profit to make it a near-win:near-win outcome for all.
EXPERTS WHO SPEAK/TRAIN/COACH: Working with seminar organisers who provide the marketing 'muscle' to get paying attendees attend a programme you want to deliver ...sounds like a match made it heaven. Or is it? I talk about the business models in existence and what you need to look out and how to do your due diligence in dealing with such organisers
NEVER SPLIT THE DIFFERENCE? Yesterday, I was having a fee negotiation with a CXO of a company. But it could have been a salary negotiation with your boss, or any situation where you and the other party have a gap on the fee/price discussed. At one stage we, were discussing the speaking fee for me to add impact to their December meeting. The upshot is that we got to a stage where I was tempted to split the difference but chose not to be the first to do so. The outcome was getting a fee 30% higher than the initial offer he made. In this video i talk about why it's OK to split the difference; but avoid being the FIRST to to offer to do so. Why? Watch and find out.
30/05/2019
THURSDAY TIP: instead of a more self-indulgent post on "here's my book on a shelf at Borders" or "here's me on my way to yet another high paying gig" - here's a powerful and easy to apply tip to make you STAND OUT from the crowd. TIP: Assume your prospect has sent a lot of email messages to other speakers/experts out there. What do 99.9% of them do? They reply back with why they should be the best fit. Here's what I do instead of just that. I CHANGE the subject header from the one below from "HEC Paris - speaker opportunity in Shanghai" to " David Lim speaking for HEC Paris in Shanghai" or similar. Your email will then, by the subject header alone, look different from all the others who just posted a "reply to" without any other changes. If you liked this tip, share it with others! Have a great week ahead
How about more "You-Not-There" income? Its the dream of many people to create and sustain multiple streams of income. i was lucky, smart and hardworking enough to do so over the past ten years. One of the most interesting and realistic ways of doing in our business is licensing. Monetising your now how is key in this business to scale yourself up. So watch this week's 8-minute video on when to license, and several key tips on when to do it, how to safeguard your intellectual property, and how much to charge. In the past few years, I've helped numerous professional speakers along their way to monetise their most valuable assets - the fruits of their knowledge
23/07/2018
Rocking the Sales Conversation: Getting the Sale. Join me on Wed Aug 1st at 1600hrs SIngapore time, where I'll be sharing tips and techniques that will massively improve how you do at your next sales call, how to get in front of buyers, how to pre-qualify the prospect and avoid mistakes that are just killing your sales. SIgn up for this free webinar:
https://events.genndi.com/register/169105139238464259/1e35d6fc2f
04/01/2018
Working flat out on my upcoming free webinar on Webinarjam. Saturday 4 pm Singapore time - Five-figure incomes from products in your "expert-who-speaks/trains" business-- and tying it into my SUMMIT Speaker Success programme - so many many moving parts! join me on Saturday if you want to know how to make more "you-not-there" income. register now at https://events.genndi.com/register/169105139238464259/90566bf65a
Writing writing writing - after two days of filming, the rest of the content for our SUMMIT Speaker Success programme is coming together! Stay tuned
18/07/2017
Money Monday:Rocking it to a community- what do you do when you have to address 300 people from a tight knit, technical community e.g Agile and Scrum advocates? You do your homework , and breathe their metaphors, references and terminology into your keynote material to keep it real. Great investment, great audience. Here's the interesting money factor- their proposed speaker budget was way off my fee. I finished making MORE, than my usual fee. How? Negotiating skills in a seemingly zero sum game. Stay tuned for how-to's this week
29/05/2017
SPEAK FOR FREE: Welcome to Money Monday! You might be surprised at the opener. how would speaking for free make YOU a High Income Speaker. The answer, is - it depends! Many experts who speak to share some of their expertise speak for "free" and make a lot of $$. Here's how to do it:
1) qualify the opportunity - will the session be attended by many prospects who are exactly the kind of people who can buy your products or services? many years ago, I did a low fee gig once (almost an honorarium vs a fee). Organiser slot put me at the end of a day of a large (free) publc event. Expected audience was half of what was promised. But ONE, just one parent sitting there worked for a major bank, and this led to several five figure gigs. BUt then, you could say I got lucky. i should have pre-qualified the opportunity even more stringently.Those new to this business are also taken in my many "free" opportunities -if you get in front of the right people...
2) ask for an exchange of value. If you normally charge $5000, but the opportunity for spin off looks good as determined by your yardastick and NOT the organisers' - ask for a whole lot of in-kind value that would come up to or exceed $5000 - i have received in the past exhibition booths ( normally $2k - $10K each), mailshots to all attending with a summary of my session (and some advertising collaterals), onsite advertisng and marketing; iron clad testimonials, a large shipment of chocolate (yes - that went to my favured charity later), hotel rooms, flight upgrades - the list is endless
3) Never say it's for free. Say you'll speak for an exchange of value (see above). This creates a sense of value in the clients' mind
4) leverage the opportunity - maybe it's an not-for-fee gig but is supported heavily by publicity created by sponsors and the organisers. this might give you a different story to sell to the media, curry media opportunities and so on ( Andrew Chow is great at this)
The biggest mistake speakers make - go to #1 - they never pre-qualify the opportunity, or get clarity as to why they are doing it. You could create your own criteris like a) is it fun? b) is it profitable from spiritual or money perspective, c) will I make a difference to the event? usually, two out of three of these does it for me at this stage of my career
So - how often have you spoken for "free" and what's transpired. Share some bombs and some wins ( Andrea Edwards!) on this topic here