28/01/2026
Champagne vs Prosecco: volumes follow different trajectories in 2025
🍾 Global Sparkling wine production – 2025 (750 ml bottles)
Champagne → 266 million bottles (-2% compared to 2024)
Prosecco (DOC + DOCG) → 797 million bottles (+1.1% compared to 2024)
👉 Prosecco now produces almost three times more bottles than Champagne.
📉 Champagne: lower volumes, unchanged positioning
Champagne’s production continues to decline in volume, a trend that should not be misinterpreted. This trajectory reflects structural factors:
tighter yield and supply management
increasing production costs and climate pressure
a long-term strategy focused on scarcity, price discipline, and brand equity
Historically, Champagne has generated a much higher total sales value than Prosecco, despite far lower volumes.
📈 Prosecco: growth driven by accessibility
Prosecco continues to expand thanks to:
competitive pricing
informal consumption occasions
strong global demand
The 2025 figures confirm that growth is still volume-led, with:
DOC as the engine of scale (667 M btl)
DOCG anchoring identity and quality perception (Conegliano Valdobbiadene 98 M + Asolo 32 M btl)
This dual structure remains central to Prosecco’s international success.
🧭 Two trajectories, two business models
The data confirm that Champagne and Prosecco are not moving in the same direction, nor do they follow the same economic logic.
Champagne → prioritises value per bottle, controlled supply, and prestige
Prosecco → prioritises reach, accessibility, and global volume
They are two different answers to different market needs.
❓Looking ahead
As we look ahead, the comparison between Champagne and Prosecco is no longer about who produces more bottles — the numbers already speak for themselves.
The real question is how each appellation will protect and sustain its value while continuing along its own path: Champagne through controlled supply and prestige, Prosecco through scale, accessibility, and global reach.
Two different trajectories, two different strategies — and two very different definitions of success.