Marketing Institute of Singapore

Marketing Institute of Singapore Founded in 1973, MIS is a not-for-profit organization and the National Body for Sales and Marketing.

Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events. The Institute will continue to serve the community to fulfil its vision of "Creating Marketers" through quality training and connecting a community of marketers.

How did a pre-loved apparel blog become one of Asia's most-loved fashion brands?Love, Bonito didn't get there with loude...
10/09/2026

How did a pre-loved apparel blog become one of Asia's most-loved fashion brands?

Love, Bonito didn't get there with louder ads. They got there by building a brand their customers wanted to belong to.

In our latest marketing teardown, we break down five moves every marketer can learn from, from leading with a big idea to building a community that markets for them.

Swipe through for the full playbook. Because the brands that last aren't just selling to customers, they're building with them.

27/08/2026

""I'm just looking. I'm not buying anything.""

Five minutes later, you're at the checkout wondering what just happened. 🛍️💳

That decision wasn't as spontaneous as it felt. Urgency, scarcity, and the right offer can shape how customers think, feel, and act.

At our Neuromarketing Bootcamp, you'll learn how to:

🧠 Recognise how the brain switches into ""buy mode""
💬 Craft messages that move people emotionally
💰 Apply neuro-pricing strategies that convert
🎯 Build offers customers can't say no to

📩 Ready to understand the psychology behind every buying decision? Register Now: https://www.mis.org.sg/seminars/course/neuromarketing-bootcamp-activating-the-buy-mode-in-customer-brain

🧬 The Anatomy of a Viral AdEvery marketer has watched an ad explode across feeds and wondered: why that one?Virality rar...
21/08/2026

🧬 The Anatomy of a Viral Ad

Every marketer has watched an ad explode across feeds and wondered: why that one?

Virality rarely happens by accident. Behind the shares and the millions of views is a structure you can actually learn to build, 7 building blocks that sit beneath almost every viral moment.

We've broken them down in the carousel above 👉 Swipe through and learn what actually makes an ad go viral.

The Marketing Institute of Singapore & Marketing Institute of Singapore Business School wishes everyone a Happy 61st Nat...
09/08/2026

The Marketing Institute of Singapore & Marketing Institute of Singapore Business School wishes everyone a Happy 61st National Day!

As we celebrate Singapore’s journey of progress, resilience, and unity, let us continue to inspire innovation, embrace lifelong learning, and build a brighter future together.

There's something special about gathering the people who shape an industry.On 30 July 2026 at the One Farrer Hotel, we d...
03/08/2026

There's something special about gathering the people who shape an industry.

On 30 July 2026 at the One Farrer Hotel, we did exactly that, hosting the 53rd Marketing Institute of Singapore and 33rd MIS Business School Annual General Meeting. Members, council, partners, trainers, and staff came together not just to look back on a strong year, but to reaffirm what MIS stands for.

At the heart of it all is a simple belief: that great marketing professionals are made through continuous learning, and that the right skills open doors. That belief will keep guiding everything we do.

To everyone who was part of the evening and all our members, partners and staff, we're proud to keep moving forward with you. The best is yet to come.

23/07/2026

🚫 Marketing myth: ""Young people are on TikTok.""

They are. They're also on four other apps in the same hour.

Gen Z and Gen Alpha don't pick a platform and settle. They move between them depending on what they need in that moment:

📸 Instagram for inspiration.
▶️ YouTube for learning.
👾 Discord for communities.
👽 Reddit for honest opinions.
🎵 TikTok for discovering trends.

Every platform serves a different purpose, which means your marketing strategy should too.

💡 Marketing takeaway: Don't build your strategy around one platform. Build it around your audience's behaviour.

Which platform do you think brands underestimate the most? Let us know below! 👇

What will marketing look like beyond 2026? Nine of Asia's leading marketing associations just answered that question in ...
16/07/2026

What will marketing look like beyond 2026? Nine of Asia's leading marketing associations just answered that question in the Asia Marketing Federation's 2026 Top 10 Tech & Marketing Trends, and the forecast is a wake-up call for every brand in the region. 🌏

The theme is clear: AI is transforming everything from search to sales, but the brands that win will be the ones consumers trust through hyper-personalisation done right and creator-led content.

Which of these trends will have the biggest impact on your industry? Download the Asia Marketing Federation's 2026 Top 10 Tech & Marketing Trends here to learn more: https://mis.org.sg/images/Newsroom/AMF_Top_10_Tech_and_Marketing_Trends_2026.pdf?utm_source=smp&utm_medium=smp&utm_campaign=16July2026&utm_id=smp&utm_term=amftop10

07/07/2026

❌ MYTH #4: ""Gen Z has no brand loyalty.""

Heard this lately? It's one of the most persistent myths in marketing, and it's simply not true.
Gen Z is incredibly loyal. The difference? Their loyalty isn't won with points and rewards. It's earned by brands that are authentic, share their values, and stay relevant to their lives. Get that right, and Gen Z doesn't just buy from you, they advocate for you.

🎬 Watch the video to see what really drives Gen Z loyalty.

This gaming chair brand that proved you don't need a big marketing budget, you just need the right strategy. 🪑Secretlab ...
02/07/2026

This gaming chair brand that proved you don't need a big marketing budget, you just need the right strategy. 🪑

Secretlab started in a Singapore bedroom with $50k in savings. No investors. No ad spend. Just two gamers who understood their community better than anyone else.

Today they're worth over $200M+ and have chairs in the setups of the world's biggest streamers, on the stages of the largest esports tournaments, and in homes across 50+ countries.

Swipe to see the exact playbook that made it happen. 👉

🎓 What an incredible day in Yangon! On 27 June 2026, the Marketing Institute of Singapore (MIS) and Marketing Institute ...
30/06/2026

🎓 What an incredible day in Yangon!

On 27 June 2026, the Marketing Institute of Singapore (MIS) and Marketing Institute of Myanmar Academy (MIMA) brought together 250 attendees at PARKROYAL Yangon, students, parents, business owners, professionals, and partners, all united by a passion for marketing

A few highlights from the day:
✨ A packed Marketing Education in Singapore session welcomed 100 students & parents, who explored the Diploma in Sales and Marketing (E-Learning) and the study pathways and career opportunities it unlocks
✨ A lively panel discussion and open-floor Q&A on marketing careers and study paths
✨ A dedicated Marketing Summit for business owners, professionals & marketers on the latest industry trends and strategies

True to our mission of Creating Marketers, Connecting Marketers, we're proud to partner with MIMA to grow the next generation of marketers in Myanmar.

Address

510 Thomson Road, SLF Complex #13-01A
Singapore
298135

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 13:00

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