Marketing Institute of Singapore

👑 Marketing Mythbusters Ep. 3
We’ve tackled myths about instant virality and information overload… now it’s time to put another big belief to the test:

👉 Is word‑of‑mouth really the most powerful form of marketing?

Watch till the end to see if this myth holds up.

☕ Marketing Success Story: Starbucks
From a single coffee shop to a global lifestyle brand, Starbucks redefined marketing by focusing on experience, consistency, and community.

By turning coffee into culture, they built one of the world’s most recognizable brands.

👉 What’s the biggest lesson marketers can learn from Starbucks?

Top 10 Sales & Marketing Jobs in Singapore Part 2 !

From Product Marketing Managers in tech to Customer Success roles in SaaS, these careers are shaping the future of business.

Whether you’re building client relationships as a Key Account Manager or starting out as an SDR, the opportunities in Singapore’s sales and marketing scene are bigger than ever.

Which role do you see yourself growing into?

🌙✨ Selamat Hari Raya Puasa!
From all of us at MIS, we wish our community joy, peace, and meaningful celebrations with loved ones. May this season of forgiveness and renewal bring prosperity, success, and happiness in the year ahead.

🚫 Myth: Marketing success means going viral.
✅ Truth: Sustainable growth comes from consistent strategy and storytelling.

At MIS, we believe consistency builds stronger brands than one‑off viral hits.

From golden arches to global dominance, McDonald’s shows how smart branding, consistency, and cultural adaptation can turn a fast‑food chain into a household name.

Today, we break down iconic strategies to inspire tomorrow’s marketers!

👉 What’s your favorite McDonald’s campaign?

Wishing you a prosperous and joyful Lunar New Year! 🧧✨ As we gallop into the Year of the Horse, may your journey be filled with strength, speed, and success. Just as the horse symbolizes energy and progress, may this year bring you bold opportunities and lasting achievements.

From all of us at MIS — Happy Chinese New Year!