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Working from home might save us the hassle of travelling, but that doesn’t mean we can’t feel tired or mundane. Here are some ways to avoid work from home burnout:

Maintain Personal Connection
Despite the restrictions, it is still important to maintain personal relationships with your close ones. A quick phone call, or even a video call,with someone that makes you feel comfortable can help you to refresh your energy.

Maintain Communication with your Boss and Colleagues
It is not easy to communicate with your co-workers when you don’t meet them at the office. But with the development of technology, it is easier than ever to communicate remotely. Maintain good communication with them to avoid feeling isolated.

Do Physical Exercise
Being mostly at home, it is more likely that our body moves less. Therefore, it is important to maintain our health by doing home workouts. There are plenty of applications or Youtube videos that can help guide us doing exercises at home.
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Continuing our discussion from last week, here are 3 additional principles for sticky ideas, according to Dan and Chip Heath from their book “Made to Stick”:

Credibility
It is important to make sure your idea is credible, authentic and believable. Make sure when delivering your idea, you make the message believable.

Emotions
By including an emotional aspect when delivering our ideas, we can make the audience care. For example, we can show how our ideas can help the audience and other people.

Story
By using story when delivering our ideas, we can keep the audience engaged. Make sure that your stories have visible goals and barriers that can be overcomed by your solution.
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This week, we will continue our discussion about digital marketing and what’s in it for you. Here are some more career paths in Digital Marketing:

Digital Marketing Copywriter
Writers support the marketing team by producing written content for websites and social media pages. Using the key messages from the marketing team, copywriters refine the content and choice of words used to produce better content and ad copy.

Digital Marketing Executive
Plan, develop, and execute marketing campaigns, as well as produce engaging, relevant, and targeted content. They also identify trending digital marketing strategies to position the organisation at the forefront of its industry.

Digital Marketing Manager
Gathers market information for an organisation’s products and services, and works with digital marketing executives to plan, develop, and execute digital marketing campaigns. They also supervise digital marketing executives in planning, developing, and executing digital marketing campaigns to promote an organisation’s product and services online.
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Whether you’re in marketing or sales, there are plenty of great ideas out there, but not all of them get accepted. It is important to make sure the ideas you pitch, are understood, remembered and have a lasting impact, in other words, sticky. Here are some principles for sticky ideas, according to Dan and Chip Heath from their book “Made to Stick”:

Simplicity
Find the essential core of your idea. Make sure you know what 1 thing you want your audience to remember.

Unexpectedness
Make sure when delivering your idea, you put in something that is unexpected in your pitch. Remember to include a surprising and insightful message. Find something that is uncommon sense.

Concrete
Your idea needs to be easy to understand by the audience. You can achieve this by using concrete language and include concrete data, so it is easier to stick with the audience.

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Digital marketing skills are high in demand today as businesses worldwide compete for attention online. Here are some career paths in Digital Marketing:

SEM (Search Engine Marketing) Specialist
Support the marketing team by increasing the visibility of websites in search engine results through paid advertising and ensure that when customers search for a specific topic or keyword, an organisation’s website will be visible in real time.

Social Media Marketing Expert
Combine marketing and social media management to enhance an organisation’s digital presence. They should be familiar with the ins and outs of social media platforms, social media marketing strategies, and content optimisation to better engage and interact with audiences.

Content Marketing Manager
Responsible for planning, developing, and implementing the overall content marketing strategy for an organisation. They will need to ensure that any marketing campaign they execute in the digital platform will be worth an organisation’s investment.

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With COVID-19 around, we do most of our activities from home. Be it work or personal goals we may be disorganised at times without realising. Here are some helpful tips to stay focus during this pandemic:

Create goals
Make sure you list all your goals that you want to do for the day. You can write it on your wall, or as simple as putting it on your smartphone. This can help you to have a clear objective of what you need to achieve on that day.

Create plans
After setting your goals, make sure you have plans on how to achieve that goal. By having a clear step on how to achieve your goal, you can be more organized, because you have a clearer picture on what you need to do.

Create schedules
It is also important to make schedules for your activities on a day. Make sure to stick with your schedule and don’t procrastinate! This can help you to stay organized by finishing all your activities right on time.

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Have plenty of story ideas in your head? It’s time to write your own script! Here are some career paths in Script and Story Development:

Creative Storytelling
Develop storylines to define the plots and characters clearly, refine storylines to enhance plots and strengthen appeal to the audience and direct the creative storytelling process to deliver an engaging and powerful audience experience.

Narrative Design
Research ideas to support the design of impactful narrative elements, construct specific narrative elements towards the development of the overall content narratives and design the blueprints for the content narrative and lead the development of the overall narratives.

Script Writing
Research ideas and write stories as part of an overall storyline and align with production goals in terms of suitability for realisation on visual media and run-time and review ideas for scripts and create overarching storylines, themes, characters and universe.

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Staying updated with the latest trends is a good way to stay relevant in the industry you’re interested in. Here are some ways on how you can stay in the loop:

Podcasts
Podcasts are a great way to learn about new topics, stay up to date with the latest trends in the industry, and hear from influential leaders in the field.

Blogs
Blogs are great sources of information and points of view on key topics of the industry - you can even get involved in the discussion over social media.

Professional Websites
Professional websites showcase exemplary work within the field and publish articles on best practice for the industry.

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Love pursuing and researching a story? Journalism might be the right career for you. Here are some career paths in Journalism:

News Bulletin Production
Review news bulletins to decide on final news for broadcast and lead news programming operations. He/she is also responsible to oversee the news programming operations for all news channels within the organization.

News Story Research
Support data collection and research related to assigned news stories and conduct research on assigned stories to understand the full picture of news stories. He/she is also responsible to synthesise research findings to assess validity of research outcomes, recommend story angles and whether the story has potential to be pursued further.

Social Media Content Creation and Management
Support the creation of social media content for assigned beats, create social media content that is relevant for assigned beats and execute engagement plans to support social media strategies. He/she is also responsible to develop social media engagement plans on various social media platforms.

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In order to land your dream job, it is important to make sure you have the right skills for the job. Here are some ways you can build your skills.

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Do you know that after a content is created, there is a team that is responsible to make sure the content is well-produced? Here are some career paths in Post-Production:

Sound Engineer
Executes sound edits required throughout the production. He/She operates sound equipment to cut and synchronise sound elements to the picture. They are also responsible for ensuring that all sound assets are labelled, saved and backed up on digital storage equipment.

Post-production Assistant
Supports the operational aspects of the post-production phase by performing administrative tasks and logistical management on a day-to-day basis. He/She is responsible for undertaking straightforward operational tasks associated with tracking the progress of the post-production process.

Video Editor
Responsible for managing the video editing team and creating the final cut by assembling the raw recorded materials and other files. Before the video editing process, he/she is required to work closely with other production teams to understand requirements and communicate the intended creative vision for production.

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Networking is an important part of working life. The more networks you have, the vast opportunities will come knocking at your door. Here are some ways you can expand your network professionally:

Professional Networking Sites
Follow influencers and interest groups to help you research the industry, and connect with your past and present colleagues to build your network via pages like LinkedIn. You can also try to reach out to other colleagues from your industry directly to find out about their career.

Career Fairs or Networking Events
Most cities, schools and colleges host careers fairs, and there are many websites that can help you and events in your area. These are great opportunities to meet employers or recruiters, build up your network and learn more about the industry.

Mentors
Mentors can provide great, hands on advice and support to help guide you through choices in your career. You can find a mentor for example in your personal network, school, sports, or through mentorship programmes.

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