Marketing Division NBS NTU

Information Session on NTU PhD programmes happening soon. See details in the post.

📢 Calling all Singaporeans in the USA! Ready to take the next step in your academic journey?

Reconnect with home and explore postgraduate opportunities at NTU through our upcoming information sessions in Boston and New York City.

Discover our world-class research environment, scholarship opportunities, and what it’s like to pursue a PhD at NTU. Connect directly with our representatives and get your questions answered.

📍 Boston (Harvard University)
Date: 27 April 2026
Time: 2.00pm – 4.00pm
Venue: Harvard University
Harvard Faculty Club, Reading Room (Level 1)
20 Quincy St, Cambridge, MA

📍 New York City (Columbia University)
Date: 30 April 2026
Time: 12.30pm – 2.30pm
Venue: Columbia University
Columbia University Faculty House, Garden Room 1 (Level 1)
64 Morningside Dr, New York, NY 10027

Register your interest here: https://forms.office.com/r/fRwxztjRcu

Professor Sharon Ng on "dark patterns" and what more can be done to protect consumers.

Commentary: To stop ‘dark patterns’, consumers need more than just warnings Firms flagged by Singapore’s consumer watchdog have moved quickly to rectify issues, but more can be done to deter misleading practices, says Sharon Ng from NTU's Nanyang Business School.

NBS Reception at 2025 ACR Annual Conference, Washington, D.C.
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#nanyangbusinessschool #mktdivisionnbsntu | Marketing Division NBS NBS Reception at 2025 ACR Annual Conference, Washington, D.C.

Professor Lewis Lim comments on how cinema operators in Singapore can recreate the magic of movie-going through innovations in their business models.

https://www.linkedin.com/posts/marketing-division-nbs_nanyangbusinessschool-mktdivisionnbsntu-activity-7361643499609341952-EYIP?

When was the last time you watched a movie at a physical theater? | Marketing Division NBS When was the last time you watched a movie at a physical theater? If it has been a while, please go watch one soon to support the cinema (formally called the “film exhibition”) industry, before it dies. In the age of ultra-convenient streaming – legal or illegal, the cinema industry faces a tr...

As policymakers worldwide debate the future of platforms like TikTok, this study delivers urgent, first-person insight into how social media is shaping the brains, behaviours and emotional lives of the next generation. In a study lead by Professor Gemma Calvert, 583 young people aged 13–25 and their parents from Singapore and Australia were interviewed using an innovative AI-based interviewing platform. Instead of surveys or Likert scales, participants spoke freely and candidly in voice-recorded interviews, revealing how social media affects their attention, emotions, mental health, relationships and sense of self.


Read the hidden cost of social media on young minds

Scroll. Like. Repeat. Scroll. Like. Repeat. The Hidden Cost of Social Media on Young Minds Insights from an AI-based interviewing study of 583 youth and parents across Singapore and Australia by Gemma Calvert, James Breeze and Ella Carnegie-Brown Executive Summary As policymakers worldwide debate the future of platforms....

Ever bought something and wondered why? 🧠 Brands might be using neuromarketing to influence your decisions. In this episode of #ProfTalksatNBS, Prof Gemma Calvert breaks down how it works — and what it means for you.​ #NanyangBusinessSchool #NTUsg #Leadership #NanyangEMBA #ProfTalksatNBS

Congratulations to Team SC^2 (Sarah Tan, Chermaine Lee, and Josh Wah) who clinched First Runner-Up, while Team TACT Consulting (Aegina Tay, Tse Hao Lye, and Chloe Lim) secured a spot among the top eight finalists at the national level.👏👏👏

Big congratulations to Peiwen on successfully defending her PhD.👏👏👏

#nanyangbusinessschool #mktdivisionnbsntu | Marketing Division NBS Big congratulations to Peiwen on successfully defending her PhD. "We’re so proud of you and wish you all the best as you start your new chapter at the University of Melbourne!" Professor Elaine Chan, Head, Division of Marketing.

Professor Lewis Lim says: Please ditch your books, go out partying more often, and save the Singapore nightlife industry!

Empty bars, high prices and early nights: Singapore's dying nightlife could have wider repercussions With more people working from home and rising transport costs, fewer are going out to drink after work and bars are suffering. As nightlife operators shutter, this will have a far-reaching impact on Singapore's attractiveness as a tourism hub, experts warned.

Adjunct Associate Professor Lynda Wee shares her views on desirable brands.

Beyond rent, why don't some international brands last in Singapore – while… | Marketing Division NBS Adjunct Associate Professor Dr Lynda Wee desirable brands: "Brands come and go. What determines which brand gets to stay or shut? In this experience economy…

Marketing Division is placed 13th on QS World University Rankings by Subject 2025.

QS World University Rankings for Marketing 2025 | Marketing Division NBS On the latest QS World University Rankings by Subject 2025, Marketing Division NBS is placed 13th, up from 14th place last year. 👏 👏 👏 Citations per Paper…