03/09/2026
A powerful photo can raise thousands of dollars. But will the person in that photo feel respected?
Across Asia, fundraisers and advisors know the pressure to “move” donors. But if narratives focus only on trauma, helplessness or spectacle, community voices can be flattened into images of suffering.
A campaign may succeed today. Repairing dignity can take much longer.
The Changemaker’s Compass, developed by WMI’s Asia Centre for Changemakers, was built with this tension in mind. It asks advisors and fundraisers to see themselves not only as storytellers, but also as custodians of dignity and trust.
For philanthropy advisors, this is not only a communications question — it is an opportunity for them to shape more equitable representation, moving beyond the traditional saviour-beneficiary narrative.
Every photograph tells two stories: the one donors see and the one participants live with long after the campaign is over.
One of the principles in the Changemaker’s Compass calls for fundraising that centers agency, informed consent and fair representation, and explicitly cautions against poverty sensationalisation as a tool.
📘 Download the guide to support your team’s next fundraising, storytelling or communications review: https://wmi.edu.sg/insights/thought-leadership/report/changemaker-compass-navigating-excellence-asian-philanthropy/
How does your organisation decide when a story is compelling—but crosses an ethical line? We'd love to hear your perspective.