Sugar and Spice Festival

How are you really doing?

We check our phones, emails, and social media every day.

But when was the last time you checked in with yourself?

Feeling stressed, anxious, overwhelmed, or emotionally drained?

Take this confidential 3-minute mental wellbeing check and gain insight into how you're coping right now.

📱 Scan the QR code or go to https://forms.gle/7uTqWqW2WAMDVFFg7 to begin.

“Ma********on causes erectile dysfunction.”
It’s not that simple.

As a Clinical S*xologist, I’ve worked with clients who experience delayed ej*******on, er****on difficulties during partnered s*x, or feeling “less sensitive” s*xually.

Sometimes it’s not ma********on itself — it’s patterns our body and brain become used to.

Examples:
• Very tight grip
• Very fast stimulation
• Same position every time
• Reliance on very specific fantasy or p**n patterns

Over time, some people may find partnered intimacy doesn’t create the same level of stimulation their body has learned to expect.

S*xual difficulties are often more nuanced than people realise.

If you’re struggling with er****on concerns, delayed ej*******on, desire differences, or intimacy challenges, support is available.

Learn more about our 3E Program: eroscoaching.com/3e

People are reacting to the “armpit sniffing” underground idol story as though the main issue is simply that it is weird or disgusting. Honestly, I think that misses the bigger picture entirely.

This wasn’t really about armpits.

It was about closeness, attention, emotional validation, pseudo-intimacy, and increasingly blurred boundaries in fan culture.

The article itself hints at the deeper ecosystem:
Low-paid underground idols
Intense competition
Emotional labour
Fan dependency
Pressure to constantly stand out
Mental health strain
Parasocial attachment

In other words: loneliness + economic pressure + viral culture + monetised intimacy.

When attention becomes currency, intimacy often becomes the product.

As a relationship counsellor and clinical s*xologist, I think the consent conversation here matters — but not in the simplistic “she agreed, so therefore everything is fine” kind of way.

Consent is not just about saying yes.

We also need to ask:
Was it informed?
Was there emotional dependency involved?
Was there economic pressure?
Was there a power imbalance?
Did both parties fully understand the psychological dynamics at play?
Was this genuine choice, performance, survival strategy, or some combination of all three?

Something can technically be consensual and still deserve critical discussion.

Something can be funny, playful, viral, or done “with permission” and still reflect a culture where emotional connection, touch, attention, and validation are increasingly being commercialised.

To me, that’s the real story here.

More and more people are not just paying for s*xual content. They are paying to feel noticed, wanted, chosen, comforted, emotionally held, or less alone.

That should make us pause and think more deeply about where modern relationships, loneliness, and online culture are heading.

Dr. Martha Tara Lee
Relationship Counsellor & Clinical S*xologist
Eros Coaching

https://www.scmp.com/news/people-culture/article/3350843/japan-underground-idol-sparks-outrage-offering-armpit-sniffing-service-fans?utm_medium=Social&utm_content=most-read&utm_source=Facebook&fbclid=IwY2xjawRqLbpleHRuA2FlbQIxMABicmlkETE3TWRZeHhSZTJMZUNoRHVNc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHkgLHoMgHCopVzeHBXGYBB9nSs5FJtEQSsE_WQufiwsVSRL_2gmQCcVujxh-_aem_wi7nyUGagzfw2dpU4JWCIw

Japan underground idol sparks outrage for offering armpit sniffing service for fans ‘Bubbly, approachable’ online performer entices men to partake in strange practice; some fans pledge lifelong ‘loyalty’ to her.

I see this a lot in my work—people who are doing everything “right” when it comes to self-improvement, but still feel disconnected from themselves, their partners, and their lives.

It often starts innocently. You want to be healthier, a better partner, more aware. Then it slowly becomes constant checking:
Am I doing this right?
Am I doing enough?

And that’s where spectatoring comes in. You’re no longer in the experience—you’re watching yourself from the outside.

I see this especially in intimacy. You can say the right things, do all the techniques, even have s*x regularly… and still feel flat. Not because something is wrong, but because you’re not actually in it.

At some point, all that “doing it right” pulls you out of the moment.
The shift isn’t about doing more. It’s about letting yourself be in the experience again—messy, imperfect, real.
That’s where connection comes back.

TED 5.2K likes, 749 comments. "How healthy living nearly killed me | A.J. Jacobs"

17 years of Eros Coaching 🎉

Relationship counselling. Clinical s*xology. S*xuality education.

Started in 2009 as a solo practice in Singapore — at a time when conversations about intimacy, desire, and s*xual wellbeing were still largely avoided.

Today, we are a team of 5 working across Singapore, Switzerland, and the USA — supporting individuals, couples, and professionals through some of the most personal and complex parts of their lives.

Along the way:
• Pioneer in s*xuality education in Asia
• Only AASECT-certified s*xuality educator in the region (since 2011)
• AASECT-certified supervisor
• Awarded Most Supportive Relationship Coach 2025
• Featured internationally (HuffPost, Newsweek, South China Morning Post)
• Trained s*xuality professionals across the region
• Thousands of client sessions over nearly two decades
No trends. No shortcuts.

Just showing up — consistently — for the conversations most people avoid.
17 years on, and still doing the work that matters. ErosCoaching.com

Are you part of the Self Love Club? May is Ma********on Month in the USA and are you game for this very special show? Have some laughs with us!

22nd S*x Positive Comedy Show: Ma********on Month Special!
Fri 15 May | Blu Jaz Bali Lane
$30 (includes $15 drink)
100% profits go to the comics
Or drop by for free — just support the bar.

Some of our confirmed comics

2er1y




siong.comedy
Book here at
ErosCoaching.com/events

Hosted by Dr Martha
Co organised by Martha
and Shai


https://www.eroscoaching.com/events/self-love-club/

22th S*x Positive Comedy: Self-Love Club - Eros Coaching Self Love Club: A playful, s*x-positive comedy night celebrating self-pleasure, confidence, and honest laughs for Ma********on Month. Join us for an unforgettable evening of laughter, connection, and celebration at our s*x-positive comedy night! Expect a diverse line-up of comedians serving up fresh...