𝐓𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐁𝐞𝐡𝐢𝐧𝐝 𝐌𝐲 𝐃𝐮𝐫𝐢𝐚𝐧 𝐇𝐮𝐛𝐳 (𝐌𝐃𝐇):
The entire durian trade in Singapore (and probably elsewhere in the region) have remained largely stagnant over the decades since the 1980s, with mainly D24 (aka Sultan King or XO) being sold in typically make-shift stalls by 1 or 2 uncles in their singlets. Beyond eating the actual fruit, there was a clear lack in the market on innovative by-products and re
lated services. It is only in recent years that the trade has begun to evolve, albeit slowly. With the introduction of more durian cultivars over the years, enhanced by amoral selling techniques, continuous legerdemain marketing and demand slowly outweighing supply at times etc, the average durian prices started escalating. Some people even proclaim that ‘eating durians is like eating gold’! My Durian Hubz (MDH) was hence created to provide an immersive learning and edutainment platform for all – regardless of age, race or religion. We seek to co-create a contemporary global info and retail hub for anything & everything about durians from Malaysia, Thailand, Indonesian & Philippines, including their ecosystems, value chains and other related-products, bit-by-bit. MDH is probably the 1st in Singapore to explore beyond the Malaysian and Thai durian cultivars. Through empowering others with the necessary knowledge on The World of Durians, and creating heightened awareness on the various business practices by durian vendors, we aim to build a better-informed community, as well as to provide fun edutainment and curated experiences / products for all!
