13/08/2022
Gucci is now the first leading luxury brand to accept ApeCoin payment via Bitpay, its first digital approach to business. APE is the native token of the Bored Ape Yacht Club NFT collection, used across the Ape ecosystem.
70% of Gucci’s full directly operated network in the United States already accepts payment in 10 different cryptocurrencies, with the remaining stores to be ready by the first week of August.