Spark Lund

What is the Ideation Process? 💡
A framework that helps businesses generate and refine ideas for solving problems or creating new opportunities. 👍

✅This strategy ensures that ideas are not only many but also linked with strategic goals. The process includes steps such as identifying problems, idea development, assessing and evaluating them, and drafting implementation plans. ✨💡The ideation process is divided into many stages that help people proceed from identifying a problem or challenge to finding and implementing solutions to the identified issues (The Ideation Process: Examples and Best Practices, 2024).

The Key Stages of an Ideation Process are the following:
✅Identifying a Problem
✅Idea Generation
✅Evaluating the Ideas
✅Implementation Planning

Learn more about this on our upcoming ideation workshops! Stay tuned for info!

In 2025, ✨Europe continues to witness the rise of exceptional female entrepreneurs who not only break through traditional barriers but also set new standards for innovation and success. Check out more on the link: https://www.femaleswitch.com/top-startups-2025/tpost/ag3z4n89a1-top-10-female-entrepreneurs-in-europe-in

From idea to validation! 👍

✨The Mom Test is a book by Rob Fitzpatrick that offers guidance on customer interviews for
startups. The core idea is to avoid asking your mom, or anyone, if your business idea is good, as it
is a poorly framed question leading to misleading feedback. Instead, focus on understanding
customer needs by asking good questions, avoiding bad data, and pushing for commitment. Good
questions delve into the customer’s life, problems, and goals, rather than focusing on your idea.

Examples include “Why do you bother?” and “What are the implications of that?” Bad data, such
as compliments and generic claims, should be avoided. Instead, investigate beneath opinions and
responses in specifics from the past. Successful meetings end with a commitment, such as time,
reputation risk, or money (Is Your Startup Idea Good? 5 Takeaways from Rob Fitzpatrick’s Mom
Test, 2025).

We need more women entrepreneurs! 🙌 While there have been a few female founders in the past, such as Estée Lauder, the last few decades have seen a significant increase of self-made women in business.

✨Women entrepreneurs have traditionally been recognized for owning fashion houses or beauty businesses, but many are now making their mark in other sectors, which include real estate and the biopharma industry (Clicquot, 2025).

Check the insightful entry in the link below (or bio): https://www.forbes.com/sites/bold-by-veuve-clicquot/2024/02/05/why-does-the-world-
need-women-entrepreneurs/

IDEATE! 📣💥A workshop to up level your creativity in generating business ideas.

Get inspired! 🙌🏼 Learn the exciting process of forming entrepreneurial ideas in a fun session with potential colleagues. ‼️LIMITED spaces available - sign up here: https://ui.ungpd.com/Events/d3100eb3-5974-41dd-8196-3305a4be7bcb (link in highlights!)

Hosted by VentureLab
Date: 11 December - 4:30pm-7:00pm

A workshop followed by:
•⁠ ⁠mingling with sandwiches & drinks (provided)

Event signup deadline: Sunday 8th Dec.

Our 🤩 stepped in our booth and gave us her take on and how we can start leveling up the field ladies 💪🏼💋

More info on our BIO.

✨ Let the new SPARK begin! We hope your next successful venture starts with us.

Do you have a business idea but don't know what to do?

We at Spark Lund are here to help you. We are a free student-to-student coaching service for all students of Lund University and are your first stop on your entrepreneurial journey 🚀🚀🚀

Book your first session for free now: https://www.sparklund.se/

Wishing you a joyous Fourth Advent 🕯! May your Christmas be filled with warmth and cheer 🎅. As you embark on the journey toward your dreams, remember that we're here to support you every step of the way. Merry Christmas and may your aspirations come to life! 🎄💫

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