Visual Arena

Narrative XR Lab is a creative lab where cross-disciplinary teams explore and evolve the art of storytelling within eXtended Reality (XR).

We are currently scouting for participants and NGOs (non-profit organizations) to join the 2026 edition of Narrative XR Lab.

As a participant, you will take part in a series of intensive workshops during the spring, gaining insights into immersive narratives and spatial storytelling. You will be matched with a team to co-create a core concept and a visual prototype of an immersive experience.

New for this year: each group will be paired with an NGO to tackle a real-world challenge. Together, you will explore how immersive technology can be harnessed to drive genuine social impact.

Apply with a short motivation on our website! Link in bio

Välkommen till en kickoff för att forma initiativet Immersive Sweden, den nya nationella innovationsplattformen för XR och immersiva teknologier

i två Vinnova-projekt har vi kartlagt hur XR, AI och immersiva teknologier kan göra skillnad på riktigt, för människor, företag, forskning och samhälle. Nu är det dags att ta nästa steg.

Resultatet är Immersive Sweden, en neutral innovationsplattform skapad för att stärka Sveriges konkurrenskraft och samhällsnytta genom människocentrerad XR och AI-drivna immersiva teknologier.

Nu bjuder vi in dig att forma Immersive Sweden på en gemensam kickoff på ett antal Wisdomeplatser runt om i Sverige.

Genom att delta på kickoffen få du:
→ Förståelse för hela visionen, målen och den långsiktiga planen (5+ år)
→ Vara med och påverka vilka prioriteringar och aktiviteter som ska drivas först
→ Uppleva immersiv teknik på riktigt i en av Sveriges Wisdome-domer
→ Relationer med andra drivna aktörer från hela landet
→ Koll på hur du och din organisation kan engagera er, från lätt till djup involvering

Stad, datum och plats

→ Umeå, 25 februari, Wisdome Umeå / Curiosum
→ Norrköping, 27 februari, Wisdome Norrköping / Visualiseringscenter C
→ Göteborg, 2 mars, Wisdome Göteborg / Universeum
→ Stockholm, 3 mars, Wisdome Stockholm / Tekniska museet
→ Malmö, 6 mars, Wisdome Malmö / Malmö museum

Läs mer och anmäl dig i vår bio!

We are thrilled that the large scale Creative Europe project Immersive ECHO has officially started! Last week cultural heritage organisations, world leading immersive designers, technologists and distributors met at Le Pavillon (an art venue in Belgium, Namur) to kick off the project.

The mission is to deepen our connection to our shared heritage by uniting timeless storytelling with immersive technologies, scalable design principles and user-centered feedback loops. Two teams, one working from within a cultural heritage institution and one working from the outside, will then produce immersive experiences to be deployed at Le Pavillon in Oct 2027.

Together, our amazing consortium partners will document insights, reflections and lessons that will be shaped into a methodology for working with immersive cultural heritage moving forward. We are beyond excited for this!

Thank you all for helping us shape this:

ID20 Viborg Museum Västra Götalandsregionen flora&faunavisions KIKK Galaxy New Practice in Art and Technology Grand Palais Immersif Younite The Point Labs Futurity Systems   The Animation Workshop, VIA University College Göteborgs Stad

WE WON! We are extremely happy to share that the journey of Immersive ECHO will now accelerate. Together with amazing partners we will lead and coordinate this large-scale collaborative project, funded by the EU’s Creative Europe program, with the purpose of connecting people through immersive experiences and cultural heritage.

Two immersive design teams, one within a cultural heritage institution and one off-site, will transform cultural heritage from something you observe into something you can step inside, feel, and belong to — building new connections to our shared past. The experiences created will premiere at public testbeds in venues across Europe, meeting new audiences and reconnecting with previous visitors.

Together with cultural heritage experts, top tier immersive designers, technologists and storytellers from ten different European countries we will build capacity and create connection, while empowering cultural institutions with the tools and methods to tell their own stories in powerful, accessible ways.

We are incredibly proud to lead this journey and can’t wait to build this future together with our amazing partners!

Galaxy New Practice in Art and Technology The Point Labs , VIA University College

Audiovisual Days – Workshop: From Clay to Play – Skapa med lera

Vill du själv testa hur From Clay to Play tar form? I den här praktiska workshopen får du skapa en egen karaktär eller figur med hjälp av ståltråd, aluminiumfolie och lera. Fokus ligger på lekfullhet och skaparglädje – inga förkunskaper krävs.

Med: Tora Stridh (projektledare, GameLab Lindholmen), Klaus Lyngeled (grundare av MoonHood)

Friday, November 7
14:00–15:30
Visual Arena Lindholmen

Missa inte att inspireras av föreläsningen innan med Klaus Lyngeled!

From Clay to Play – Cozy Horror och MoonHoods skapandeprocess

Hur kan en enkel bit lera bli en spelvärld? Under denna föreläsning öppnar vi upp skapandeprocessen bakom From Clay to Play och bjuder på en resa in i cozy horror-genren. Vi berättar om samarbetet med MoonHood, hur traditionella hantverksmetoder möter digital spelutveckling och varför fysiskt skapande kan ge en unik dimension till berättande och upplevelser.
En programpunkt för dig som är nyfiken på gränslandet mellan hantverk, spel och audiovisuell innovation.

Med: Klaus Lyngeled (grundare av MoonHood), Tora Stridh (projektledare, GameLab Lindholmen)

Friday, November 7
13:00–13:45
Visual Arena Lindholmen

Audiovisual Days 2025 is a two-day event exploring new ways to reach audiences, with seminars, masterclasses, and workshops on immersive storytelling, documentary narratives, and future digital experiences.
Arranged by , GameLab Lindholmen, Visual Arena, Medier och demokrati, and Xperience Next. Funded mainly by

Audiovisual Days – Lunchbio med Five4Fiction!

Vi bjuder på lunch och presenterar regissörerna i årets upplaga av Five4Fiction i ett exklusivt samtal om långfilmerna de utvecklar just nu, följt av en filmvisning där varje regissör visar en av sina kortfilmer.

Audiovisual Days bjuder på lunch i samband med programpunkten.

Programpunkten arrangeras av , i samarbete med

Five4Fiction är ett talangutvecklingsprogram för regissörer som utvecklar en första långfilm. Fem regissörer arbetar med att stärka sina kreativa processer och öka sin kontakt med den professionella filmbranschen. Five4Fiction genomförs som ett samarbete mellan filmcloud/Kulturförvaltningen VGR, Film i Väst och Film & TV Lindholmen, med medel från Svenska Filminstitutet Talangutveckling i hela landet.

Programmets fem deltagare är: Alexander Toma, Jimi Vall Peterson, Camilla Jämting, Omar Dogan och Victor Cornelius.

Moderator: Emma Gray Munthe (filmjournalist och kritiker)

Friday, November 7
12:00–14:00
Visual Arena Lindholmen

Audiovisual Days 2025 is a two-day event exploring new ways to reach audiences, with seminars, masterclasses, and workshops on immersive storytelling, documentary narratives, and future digital experiences.

Arranged by Film & TV Lindholmen, GameLab Lindholmen, Visual Arena, Medier och demokrati, and Xperience Next. Funded mainly by Västra Götalandsregionen.

Link in bio 👆

Audiovisual Days presents the Nostradamus Report 2025 – Reality/Resistance

Göteborg Film Festival’s Nostradamus Report analys the key trends reshaping the global audiovisual industries. The 2025 edition, Reality/Resistance - authored by media analyst Johanna Koljonen and launched at Cannes in May - depicts an industry under pressure yet rich with new possibilities. It outlines how the sector can prepare for instability, seize opportunities for non-US content, and rethink development and distribution, charting a shift from resisting reality to building resilient resistance, with audiences and creative freedom at the heart.

At Audiovisual Days 2025, Koljonen will present the report’s key insights.

With: Johanna Koljonen, (CEO, Participation Design Agency)

Thursday, November 6
11:15–12:00
Visual Arena Lindholmen & online

The session is held in English and is presented by and

Audiovisual Days 2025 is a two-day event exploring new ways to reach audiences, with seminars, masterclasses, and workshops on immersive storytelling, documentary narratives, and future digital experiences.

Arranged by , GameLab Lindholmen, Visual Arena, Medier och demokrati, and Xperience Next. Funded mainly by .

Audiovisual Days presents the opening session: Future of Content – Top Ten Trends

Parasocial relationships now drive brand loyalty more than product quality. Meme formats dictate viral success. AI-generated content floods platforms, making human authenticity a premium differentiator. Surveillance capitalism turns every click into behavioral data.
This isn’t content evolution—it’s content revolution.

Join Timme Bisgaard Munk, PhD – Writer & Researcher, Analyst, Commentator & Communication Strategist – for an eye-opening exploration of how storytelling, marketing, and audience engagement are being radically reshaped.

Thursday, November 6
09:00–10:00
Visual Arena Lindholmen & online

This session is presented by Film & TV Lindholmen, the Swedish Film Institute (Svenska Filminstitutet), and KULTURAKADEMIN and will be held in English.

Audiovisual Days 2025 is a two-day event exploring new ways to reach audiences, with seminars, masterclasses, and workshops on immersive storytelling, documentary narratives, and future digital experiences.

Arranged by Film & TV Lindholmen, GameLab Lindholmen, Visual Arena, Medier och demokrati, and Xperience Next. Funded mainly by Västra Götalandsregionen.

Explore the program here