24/08/2026
Learning PR Beyond the Classroom
On 20 August 2026, SBSA learners from the PR course had the privilege of visiting the Seychelles Revenue Commission (SRC) for an insightful educational visit that brought the classroom learning into a real-world context.
The visit reinforced an important PR message: public relations goes beyond traditional media. It involves strategic communication, crisis management, stakeholder engagement, teamwork, reputation management, and building strong relationships with the public and other organisations.
Through practical insights from SRC, learners gained a deeper understanding of how effective communication, timely decision-making, and coordinated responses can help organisations navigate challenges and protect their reputation. Most importantly, the experience allowed learners to connect the theories and concepts learned in PR sessions in class with real-life professional practice.
A sincere thank you to the Seychelles Revenue Commission for welcoming the SBSA learners, sharing valuable professional knowledge, and contributing to the learning experience. Your willingness to place teaching and learning in a real-life context made the visit both meaningful and memorable.
Key takeaway: Effective PR is not only about communicating a message—it is about building trust, managing relationships, responding strategically, and protecting organisational reputation.
