the ProFun Academy

Building the Leadership Pipeline Our Industry Deserves.

Most attractions in this region understand onboarding. Real investment: recruitment, safety certification, guest service training, and a proper induction.

So here's the exciting question: what happens after week one?

Once someone's certified, on the floor, running a ride, working a queue line, or greeting guests at the gate, there's a real opportunity to keep developing them. Most operators have built a strong onboarding program. The next frontier is building an equally strong growth program.

Because the people who become shift leads, duty managers, and eventually run their own attraction get there faster and stronger when we build a deliberate path for them, rather than leaving it to who happened to stay long enough. Imagine what that talent could do with a clear road mapped out in front of them.

This opportunity is bigger here than almost anywhere else in the industry right now. We have a young workforce walking into attractions and guest experience roles for the first time, genuinely looking to build a career, not just pass through a job. Great onboarding tells them this is a real industry. What happens next tells them whether it's a real career.

The path forward isn't complicated, but it does reward investment beyond induction. Structured leadership training for supervisors and duty managers. Ongoing development programs that continue well after someone's certified. A visible, real route from guest-facing roles to leading a team to eventually running an attraction. This is what turns onboarding spend into long-term growth, for people and for the business.

The businesses that lean into this won't just retain great people. They'll build the next generation of leaders this industry needs, from the inside.

If you run people or operations in this industry: the investment on day one is strong. What could day one hundred look like?

National Roller Coaster Day is an opportunity to celebrate not only the rides guests enjoy, but also the teams that inspect, maintain, operate, and support them every day.

Great experiences begin with great people, working together behind the scenes to deliver safe and memorable attractions.

Professional development creates opportunities for growth. Through structured learning and practical experience, individuals can build the skills and confidence needed to progress into leadership and operational roles.

Career development benefits both employees and organizations by creating stronger, more capable teams.

Opening day is only the beginning. As operations mature, teams must continue learning, adapting, and strengthening their capabilities.

Ongoing coaching, refresher training, and development opportunities help organizations maintain standards while preparing teams to meet evolving guest expectations.

Today, we recognize the dedication, professionalism, and commitment of lifeguards around the world.

Their vigilance, training, and quick decision-making play a critical role in creating safe and enjoyable aquatic environments. We also recognize Ellis & Associates and SST for their contributions to lifeguard training and aquatic safety.

Thank you to all the professionals who help keep guests safe every day.

Great operations are rarely the result of individual effort alone. Consistency, communication, and collaboration enable teams to perform effectively under pressure while delivering positive guest experiences every day.

Strong teams are developed through training, shared goals, and a culture of continuous improvement.

Leadership is not built overnight. It develops through experience, coaching, accountability, and a commitment to learning.

Investing in future leaders early helps organizations build stronger teams, improve operational performance, and prepare individuals to take on greater responsibility as they grow.

Confidence is built through experience. Practical training provides opportunities to apply knowledge, strengthen decision making, and develop the skills required to perform under live operating conditions.

Learning by doing remains one of the most effective pathways to readiness, helping future professionals gain the confidence needed to succeed.

Congratulations to the 56 graduates who successfully completed the Visitor Attractions Operator Course delivered for Saudi Entertainment Ventures | SEVEN in Madinah.

Every graduate represents another step towards building the skilled workforce that powers exceptional visitor experiences across Saudi Arabia.

Congratulations to everyone involved, and we wish all graduates continued success in their careers.

A special thank you to our partners at SEA - Saudi Entertainment Academy for their collaboration in delivering this course.

تهانينا لـ 56 خريجًا وخريجةً أكملوا بنجاح دورة مشغّل الوجهات الترفيهية (Visitor Attractions Operator Course) المقدّمة لصالح Saudi Entertainment Ventures | SEVEN في المدينة المنورة.

يمثل كل خريج خطوة جديدة نحو بناء كوادر وطنية مؤهلة تسهم في تقديم تجارب استثنائية لزوار الوجهات الترفيهية في المملكة العربية السعودية.

نهنئ جميع المشاركين، ونتمنى للخريجين كل التوفيق والنجاح في مسيرتهم المهنية.

ونتقدم بخالص الشكر لشريكنا الأكاديمية السعودية للترفيه (Saudi Entertainment Academy) على تعاونهم في تقديم هذه الدورة.

Behind every successful learning journey is a team committed to developing people and supporting industry growth.

Meet Ludwig, whose experience across the visitor attractions industry continues to help shape the ProFun Academy's mission of preparing the people behind the world's greatest experiences. We are excited to continue supporting organizations, teams, and future leaders through meaningful learning opportunities.