27/04/2026
What does it take for a large-scale education program to succeed?🤔
Co-creation with the target audience at every stage, and a real shift in mindset and behaviour.
For the nationwide English Proficiency Program for educators, EF & are partnering on a social behaviour change campaign through the famous radio soap opera Urunana 📻 and radio sketches, designed to drive awareness, engagement, and positive change.
🥳Today marked the official start of our 4-day workshop 🎬 to co-create relatable content that will support this shift.