CEMS White Nights, Saint Petersburg (2026)

25/07/2021

We already miss our CEMS WN’21 conference and all of it's participants.

And here are some interesting figures about CEMS WN’21:
🔹46 participants were on the central panel session
🔹23 members on the public talk
🔹20 participants visited every skill seminar with CEMS ECTS

Almost 32% of members were foreigners. This is an increase YoY and we expect this trend to continue

1/3 of the participants are connected to the CEMS alliance and more than a half to GSOM

02/07/2021

The program of the Conference allows the participant to choose from a variety of topics.

On the 2nd day two parallel sessions will be organized to discuss crucial and integral aspect of creating a business in the modern environment.

🔹Creating a Zero-Waste Business from Scratch

Among others, the growing attention to this topic found expression in the business models of major international companies that brought to the attention the concept of zero-waste management. During the lecture, we will find out what it takes for a company to go zero waste and how it could affect the everyday life of all of us. Speakers will represent a company that heavily engages in zero-waste management - IKEA.

Speakers:
▫️Denis Agenorov-Papulovskiy, Sustainability Leader, IKEA Dybenko and CSC
▫️Olga Pentelkina, Furniture Take Back Project Leader, IKEA Retail Russia

🔸Surrounded by Sharks: How to Behave in a Red Ocean?

There are many highly competitive industries in Russia: companies are fighting for consumer attention every day, creating diverse strategies and behaviours to stand out in oversaturated markets. In this session, we will bring together the senior executives of companies that successfully operate in such industries. The speakers will be encouraged to share their view on constant competition and explain how to build a strategy when you are surrounded by "sharks".

Speakers:
▫️Boris Kaptelov, CFA, Chief Operating Officer of Advertisement Technologies, Mail.ru Group
▫️Andrei Ryan, Head of Strategy & Performance Management at Yandex Market
▫️Michael D**g, Senior Strategy Manager, DiDi

Links to this session and other sessions of the second day have been sent to your emails.

📅Date: 3rd of July, Saturday
🕓Time: 14:40 - 16:10
📍Where: Online in Zoom

02/07/2021

The second day of the Conference will start with the Panel Session - "The future of sustainable funding"

Dividends and earnings ceased to be the main factors in investing decision-making: investors all around the world started to pay attention to the social and ecological responsibility of a business. But how can these aspects be measured and converted into numbers?

Together with the representatives of several ESG-oriented companies, we will look into the reality of sustainable
financing in Russia, discuss existing criteria, understand the purpose of green bonds, and try to foresee the future of ESG in finance.

Speakers:

🔸Polina Lion, Rosatom, Head of ESG Department
🔸Alexey Bogatov, Sberbank, Vice President, Head of ERM
🔸Uzayr Jeenah, McKinsey & Company (Johannesburg office), Junior Partner, head of ESG service line in EEMA
(Eastern Europe, former USSR, Turkey, Middle East, Africa)
🔸Viktoria Blatova, AFK Systema, Head of ESG
🔸Nikita Vorobyev, NLMK, Head of ESG

Moderator:
🔹Andrey Bayda, Russian State Development Corporation VEB.RF, Vice President, Head of ESG Finance

Join this session to learn why companies and governments are increasingly focused on the market for sustainable finance!

Link to this session and other sessions of the second day have been sent to your emails.

📅Date: 3rd of July, Saturday
🕓Time: 12:20 - 13:50
📍Where: Online in Zoom

02/07/2021

Do you want to know the secret formula of how a taxi pricing is calculated?🚖

CEMS White Nights official partner DiDi will share this information with you! During the business game with DiDi you will learn more about taxi pricing principles, the way it is formed and what it is affected by.

You can even become a real expert in this industry: try to create a formula for pricing and apply it to the real route.

When to join this session:

📅Date: 3rd of July, Saturday
🕓Time: 16:30 – 17:30
📍Where: Online in Zoom (link to the session is available for those who have registered for the Conference)

01/07/2021

We invite you to join insightful and interactive sessions at the first day of the Conference!

In the afternoon, you can choose whether to participate in Inspiring Chat or attend Public Talk. Let’s take a closer look at both sessions:

🔹Inspiring chat

During this session Anna Maeva, advisor at VTB Bank, will cover various aspects of career development. In particular, you will learn more about:

▫️How to create a career plan for a young specialist?
▫️What is the peculiarity of career growth in different countries?
▫️How to adapt to cross-cultural differences?

🔸Public Talk

Join this engaging session with CEMS WN partner Hilti if you are excited about human resource management. Vice President of HR at Hilti Corporation Zuzana Jurakova will explain what impact HR practices have on company sustainability.

At both sessions you will be able to ask speakers any question. Registration is still open via the official website of the Conference!

📅Date: 2nd of July, Friday
🕐Time: 13:00 – 14:00 (Moscow time)
📍Where: Online in Zoom, (links to both sessions are available for those who registered for the Conference)

01/07/2021

CEMS WN’21 Conference will be open with central panel session.

It will be dedicated to the topic of how to transform strategy and put society first.

Sustainable development has ceased to be a trend and a competitive advantage. Recent events show that it is exactly what helps companies to overcome crisis situations with the least losses. But how to completely change the orientation of the strategy not even to shared value, but to placing the individual and society at the very center of the essence of the company?

We invite experts from the world’s leading companies who will share their experience in transforming business practices not only in Russia, but all over the world:

🔹Ekaterina Luzhnyh, Country Sustainability and Community Engagement Manager, Coca-Cola HBC Russia
🔹Ruslan Nozdryakov, Senior Director, Corporate Communications, P&G Eastern Europe
🔹Thomas Schulz, CEO, FLSmidth
🔹Irina Efremova-Garth, Head of Corporate Social Responsibility, IBM Russia and CIS

🔸Moderator:
Ioannis Christodoulou, an Academic Director of CEMS MiM Programme at GSOM SPbU, and an Associate Professor of Strategy

Registration is still open via the link: http://cems.spb.ru/cems-white-nights21/

📆Date: 2nd of July
🕗Time: 11:15 - 12:45 (Moscow time)
📍Where: online in Zoom (link to the session is accessible after the registration)

29/06/2021

Only 3 days left until the Conference!⛵️

CEMS White Nights’21 team would like to announce all the details about the after-party event: boat trip.

📆Date: 3rd of July
📍Location: Makarova Embankment, 28 (2nd pier)
🕗Time: 20:15 - 23:15 (Moscow time)
👔Dress Code: Evening Casual

‼️The cruise is planning to start at 20:15. However, later than 20:15 you cannot enter the boat, so you need to be earlier ~20:00 - 20:15 not to be late.

All the necessary information about the conference is on our official website: http://cems.spb.ru/cems-white-nights21/

P.S. Due to new COVID-19 restrictions in Saint Petersburg, we highly recommend that you follow all the rules and be careful.

We look forward to meeting you at the Conference!

25/06/2021

We are glad to introduce DiDi - official partner of the CEMS WN’21 Conference!

Didi Chuxing (“DiDi”) is the world's leading mobility technology platform founded in 2012. It offers a wide range of app-based services across Asia Pacific, Latin America, Africa and Russia.

DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. The company strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Register to the Conference via the link in bio to participate in the insightful session with DiDi - “Surrounded by Sharks: How to Behave in a Red Ocean?”

23/06/2021

Free tickets for the board trip🛥

Only 10 days left until the board trip organized during the second day of the Conference!

Don’t forget that you can still register via our official website (payment details will be sent to you after the registration): http://cems.spb.ru/cems-white-nights21/

Organizing committee is glad to announce that we will gift 2 free tickets for the boat trip🤩

You can participate in the CEMS WN Instagram: https://instagram.com/cems_wn

What should you do to participate (you need to be a participant of CEMS WN’21):
1. Share the post in your stories on Instagram
2. Like the post on Instagram
3. Tag two friends in the comments to the post
4. Follow the CEMS WN profile

Meanwhile, we want to remind you that due to COVID-19 restrictions, the number of participants is limited. Registration only does not guarantee you place, we can confirm your boat trip ticket only after the payment.

In case you win, we will make a refund if you have already made a payment.

We will choose the winners randomly and announce results on June 28.

Good luck✨

22/06/2021

The annual CEMS White Nights conference is approaching! ⛵️

Due to difficult COVID-19 situation the CEMS WN’21 will take place on July 2-3 (online). And the organizing committee is glad to invite CEMS students and alumni from all over the world!

💸Participation fee: free of charge
📆Date: July 2-3
📍Where: online (in Saint Petersburg, Russia)

This year, the topic of the conference is “The future is bright: How business transforms the world”, which reflects the emphasis on sustainability and an attempt to look past the pandemic.

Throughout the sessions, we will talk about the sustainable transformation of companies, the importance of global integration, the future of ESG in finance, strategy, and zero-waste management.

On July 2nd, we will also hold two skill seminars for 0,25 ECTS each.

For more information and registration, please refer to our website:

http://cems.spb.ru/cems-white-nights21/

Don't forget to follow CEMS WN’21 social media in order not to miss the latest news and updates⚡️

We are looking forward to seeing you at the Conference!

18/06/2021

At the CEMS WN’21 you will have a chance to solve real life business problems during skill seminars.

Skill seminars are aimed at acquiring and developing the competencies needed in the business environment. At the sessions, theory will be followed up by case studies where participants will be asked to apply their knowledge to real companies issues.

For CEMS students it is also a great opportunity to get 0.25 ECTS per seminar!

❗️It is allowed to participate in two skill seminars, and non-CEMS students can also register 😊

‼️The number of participants for each skill seminar is limited to 20 places, which are distributed on a first-come, first-served basis with priority given to CEMS students. Therefore, we will confirm your registration status a few days before the skill seminars. We kindly ask you to inform us before June 30, if your plans have changed and you cannot participate in the chosen skill seminar, so that we could offer your place to another participant.

Registration to the skill seminars is now open on the CEMS WN’21 official website: http://cems.spb.ru/cems-white-nights21/

On the 2nd of July, two skill seminars will be held:

🔸 Fallacies and discrepancies of sustainable business models and the way forward: can we reach global sustainability?

The speaker for this skill-seminar is Dr. Robert Reinhardt, sustainable business consultant, researcher, visiting lecturer & cross-disciplinary strategist with a track record of driving sustainable innovations in businesses and international organisations.

Join this seminar if you’d like to learn more about sustainable business models, their fallacies, and the actions that need to be taken. During the session, students will be offered real-life examples and invited to participate in case studies to assess the effectiveness of the SBMs of specific companies.

Date: July 2, Friday
Time: 14:45 - 17:45 (Moscow time)

🔹 Strategies in times of crisis: How to perform in a new world

This seminar will be held by Dr. Moustafa Haj Youssef, a senior lecturer (associate professor) in international strategic management at Liverpool John Moores University in the UK and an experienced management and strategy consultant on various strategic moves such as: mergers and acquisitions, product, market and strategy development.

At this skill seminar you will learn how to embrace change in companies during crises, understand the role of business leaders and define possible response strategies on the example of Covid-19. The practical part of the skill seminar will be devoted to case studies of the strategic responses of Airbnb, Spotify, Bumble, and Unilever during the pandemic.

Date: July 2, Friday
Time: 18:00 - 21:00 (Moscow time)

CEMS White Nights

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