Transilvania Executive Education

🎓 Management Academy - 5th Edition

#4 Marketing - What if marketing is not about promotion, but about creating value?

One of the most important shifts in the Management Academy journey happens when participants begin to see marketing not simply as communication, visibility, or promotion, but as a strategic capability that supports business growth.

This October, the Management Academy Executive Programme continues with the Marketing Module, delivered by Dr. Fran Hyde.

Designed for managers who want to better understand markets, customers, and differentiation, this module explores how effective marketing begins with clarity: knowing who your customers are, what truly sets your organisation apart, and how brands can communicate meaningful value in competitive environments.

Together with Dr. Hyde, participants will explore market research, persona building, positioning, Unique Selling Proposition, and brand development, moving beyond visual identity to understand brands as expressions of ideology, personality, and strategic purpose.

Her sessions bring together practical insight and academic rigour, helping participants understand marketing not as a final layer of promotion, but as a way of shaping how organisations create, communicate, and capture value.

📅 Programme starts in October 2026!

Registrations are now open. If you are ready to understand your market more clearly and build stronger value for your customers, this programme is designed for you.

Register now 🔗 https://teecluj.ro/en/courses/management-academy-executive-course.html to benefit from the General Discount fee of €1900 + VAT until 31 August 2026!

🎓 - Tibor Sajgó, Co-founder & Managing Director at SVT Electronics, AROBS Group | EMBA Student, 2026 Cohort

With nearly two decades of experience building and leading an engineering company, Tibor Sajgó brings a strong entrepreneurial perspective on business growth, decision-making, and the realities of managing a company in a fast-evolving technological environment.

He joined The University of Buckingham Executive MBA programme, locally facilitated by Transilvania Executive Education in Cluj-Napoca, to step outside the day-to-day rhythm of his business, gain a broader perspective, and look at his own company through a different strategic lens.

Here’s what Tibor shared about his experience so far:

“I’ve never been someone who naturally loved school. Most of it often felt too theoretical to me - although the student-life side was always a different story. With the EMBA locally facilitated by Transilvania Executive Education, I’ve found something different: a program where I can stay fully engaged all day, even after late-night, beer-fueled debates with the cohort, because I genuinely care about what we are learning. I run an engineering company, and after nearly two decades of building it, I’ve learned that one of the clearest ways to understand your own business is to step outside it and look at it through a different lens. That is exactly what this program gives me. Every few weeks, I leave the day-to-day of SVT Electronics behind, sit in a room with an international cohort and faculty with both serious academic depth and real hands-on experience, and return seeing my own company differently. The learning is not abstract. Across the modules so far, almost everything connects directly to decisions I am making in the business that same week. The community is just as valuable. Programs like this attract people with different backgrounds, experiences and ways of thinking - and you learn as much from them as from the classroom. I feel a bit like a university student again: sharper, more curious, and this time entirely by choice.”

Thank you, Tibor, for sharing your experience and for bringing such an honest perspective to the TEE learning community.

The University of Buckingham Executive MBA programme, locally facilitated by Transilvania Executive Education in Cluj-Napoca, starts every February. For more details, visit our website 🔗 https://teecluj.ro/en/executive-mba.html.

🎓 Management Academy - 5th Edition

#3 Strategy - What if strategy is not a plan, but a way of seeing?

Strategy is not just a document, a slide deck, or something revisited once a year. At its best, strategy is a way of understanding markets, recognising patterns, making choices, and creating long-term value with intention.

This October, the Management Academy Executive Programme continues with the Strategy Module, delivered by Dr. Andrew Taylor.

Designed for managers who want to sharpen not only what they do, but how they think, this module focuses on the strategic tools and perspectives needed to analyse markets, anticipate challenges, understand competition, and make stronger decisions.

Together with Dr. Taylor, participants will explore frameworks such as PESTLE, Porter’s Five Forces, the BCG Matrix, Core Competencies, Mind Maps, and Mintzberg’s Five Ps, not as abstract theory, but through applied exercises, case discussions, and real strategic conversations.

But more importantly, participants will be encouraged to challenge assumptions, debate perspectives, and apply these tools in the kinds of leadership meetings and decision-making moments where clarity matters most.

📅 Programme starts in October 2026!

Registrations are now open. If you are ready to think more strategically and lead with greater clarity, this programme is designed for you.

Register now 🔗 https://teecluj.ro/en/courses/management-academy-executive-course.html to benefit from the General Discount fee of €1900 + VAT until 31 August 2026!

Free EMBA Sessions this week!

If you’re considering applying for our Executive MBA 2027 cohort, this is the perfect opportunity to explore it from the inside.

Join us for free sessions, during the Marketing in a Digital World module, delivered by Dr. Fran Hyde, Associate Professor in Marketing at the University of Suffolk, with a career spanning both industry and academia.

Free sessions:

📅 Friday, 30 July, from 5:00 PM
📅 Saturday, 1 August, from 9:00 AM

You’ll gain insight into how the EMBA is taught, the rigour ofbBritish executive education, and how systems thinking helps leaders navigate complexity and change.

Seats are limited - send an email to 📩 [email protected] to reserve yours today!

🎤 Executive Talk with Dr. Charles Hancock - Senior Lecturer at The University of Derby

We are delighted to welcome Dr. Charles Hancock as a guest speaker during the upcoming Executive Talk, part of the Marketing in a Digital World module of the Executive MBA programme, taking place this week, between 30 July - 2 August.

Dr. Charles Hancock is an Associate Professor and Senior Lecturer in Marketing at the University of Derby, UK, recognised as one of Europe’s leading experts in the Harvard-developed Zaltman Metaphor Elicitation Technique (ZMET). To further develop his expertise, Dr. Hancock visited Harvard Business School to learn directly from Professor Gerald Zaltman, the creator of ZMET, gaining in-depth methodological insights that continue to inform his research, doctoral supervision, and executive education.

His research focuses on uncovering the deep, often unconscious drivers of consumer behaviour, strategic decision-making, innovation, and brand value through advanced visual research methodologies.

Before entering academia, Dr. Hancock held senior European and UK-level leadership positions within international industry, leading strategic business transformation, operations, and organisational development across multiple countries. His experience as an entrepreneur and management consultant brings a valuable commercial perspective to his academic work.

In this session, Dr. Hancock will share insights into visual marketing, consumer psychology, innovation, and customer value creation, offering a unique perspective on how leaders can better understand markets, brands, and the deeper motivations behind consumer behaviour.

📅 Saturday, 1 August, from 2:00 PM

Register now to secure your seat 📩 https://forms.gle/Ku24g5iGZLs6NB9c7.

🎤 Executive Talk with Ioana Borza - Head of Marketing & CX at TeraSteel and Wetterbest

We are delighted to welcome Ioana Borza as a guest speaker during the upcoming Executive Talk, part of the Marketing in a Digital World module of the Executive MBA programme, taking place this week, between 30 July - 2 August.

Ioana Borza is a senior marketing executive and business leader with over 20 years of experience in brand strategy, customer experience, innovation, and corporate communications.

Throughout her career, she has led marketing functions across the FMCG, pharmaceutical, and construction industries, working with companies including Farmec, TeraPlast Group, Bioeel, TeraSteel, and Wetterbest.

Recognised for her strategic vision and results-driven leadership, Ioana is passionate about building strong brands, driving innovation, and creating lasting customer value.

In this session, Ioana will share insights from her marketing and leadership journey, offering a real-world perspective on brand strategy, customer experience, innovation, and the role of marketing in creating sustainable business value.

📅 Thursday, 30 July, from 7:15 PM

Register now to secure your seat 📩 https://forms.gle/3RTpiB2wUi32U7i79.