Independent Winegrowers Association

ronmental awareness and a completely vertical production chain. Through a network of business relationships, cooperation and dynamic interaction, it intends to promote the work of a high-quality group of independent wine-producers, carrying out marketing initiatives on the Portuguese and international markets, establishing a presence in the United States, England, Brazil, France, Germany and the new EU accession countries. This requires the organisation of a promotional platform and the definition and implementation of advertising and marketing schemes: corporate image, public relations, international relations, management of participation in fairs and show-rooms and events management. The group’s main promotional activities include the link between wine and cultural events, an internet site, special press visits, a presentation of the Winegrowers’ concept to companies and an association with travel agencies or hotel and sommelier schools. It intends to strengthen its relationships of cooperation as the respective opportunities arise.