Agri- Food Economics Experimental Laboratory

We are excited to share that PhD-level eye-tracking research has officially begun at the A-FEEL Lab! The ongoing data collection is part of an advanced research project combining neuroeconomics, experimental economics and consumer behavior.
This study uses eye-tracking technology to better understand how consumers perceive and make decisions related to Fair Trade products.

🎓 PhD Thesis Title:
“Factors Affecting Consumption of Fair Trade Products in Poland: An Experimental Economics Research”

We look forward to uncovering valuable insights into ethical consumption and decision-making processes.

Thank you Dr. Obinna Okereke

New paper alert 🚨
POSTAWY MŁODYCH KONSUMENTÓW MIĘSAWIEPRZOWEGO W ZAKRESIE PROCESÓW JEGO PRODUKCJIORAZ WŁAŚCIWOŚCI ZDROWOTNYCH

Attitudes of young pork consumers regarding its production processes and health properties

(PDF) ANNALS OF THE POLISH ASSOCIATION OF AGRICULTURAL AND AGRIBUSINESS ECONOMISTS MAGDALENA KOZERA-KOWALSKA 1 , JAROSŁAW UGLIS, OLGA GRABOWSKA-CHENCZKE, ANSHU RANI PDF | POSTAWY MŁODYCH KONSUMENTÓW MIĘSA WIEPRZOWEGO W ZAKRESIE PROCESÓW JEGO PRODUKCJI ORAZ WŁAŚCIWOŚCI ZDROWOTNYCH Słowa kluczowe: mięso wieprzowe,... | Find, read and cite all the research you need on ResearchGate

Thank you Dr Jagoda Zmyślona 🙂

We welcome and thank Mr. Bartosz Dryjski, head of accounting and reporting, Żabka Polska. 🙂

Thank you Professor Agnieszka Makowska 🙂

🎉 From June 4-6, 2025, representatives from the Faculty of Economics - prof. Ph.D. Ewa Kiryluk-Dryjska, dr Olga Grabowska-Chenczke and mgr Anshu Rani - participated in the European Science Fair 2025 (ITM INDUSTRY EUROPE) at the Poznań International Fair! 🌍🔬

During the event, they presented the innovative research project "Bread Matters: Investigating Neural Correlates of Consumer Choices of Bread" , conducted at the Agri-Food Economics Experimental Laboratory (A-FEEL) .

🥖💡 The project explores how consumers make decisions when choosing different types of bread, including those with health-promoting properties, using advanced methods like EEG, eye-tracking, and GSR to uncover neural indicators behind these choices.

This exciting research is a joint effort with:
👩‍🔬 prof. UPP dr hab. Magdalena Zielińska-Dawidziak
👩‍🔬 Dr. Hab. Eng. Agnieszka Makowska
(Faculty of Food Science and Nutrition)
and
🌍 Dr. Luis Guerrero from the Consumer Behavior Laboratory (CONBELAB) in Monells, Girona.

🔎🍞 Because when it comes to bread — what we choose really matters!

Honoured to be selected to represent A-FEEL for a Neuroeconomic study on bread developed by the Faculty of Food Science and Nutrition. Find us at the leaflet section and do stop for a scientific chit chat..

Feel free to contact the researchers to discuss any Neuro- technology and new ideas 💡 Slowly and steadily keeping up in the race 🦾💪🏻