This product has been made by the Fresh Sugarcane. In the very start of the report we have explained the task and visualization of the Sugarcane juice and then we have more carried out our actions to achieve our goals and objectives. It will be introduced in the market with the help of diverse promotional displays, advertisement and distribution of free samples to the general public and financial
institution. The study included both primary and secondary research. We have conducted analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made marketing strategies for our product. We have divided market into different segments and decided to target the male, female, youngster mature and old age person. We have decided to set the product in all the markets of UK. We will sponsor our product through electronic media, print media, cable, and outdoor sources. After observing the high conservation of sugar cane juices, we realized the need for sugar cane juice because for long period of time there was no entry in the market as Sugar Cane Juice in the form of disposable bottle packing. We are launching our product throughout the UK. Mission Statement – To refresh the people of all ages with our product. We want to be at the top in the field of juices and breweries. Vision – To grow as one of the best Producer of quality sugarcane which is organically, grown extract juice exactly and, supply totally natural healthy and hygienic refreshment in the world and continue to keep the position. Product – Our product is basically a fresh sugarcane juice. While both sweeteners are made from sugar cane, evaporated cane juice does not feel the same degree of processing that refined sugar does. Therefore, unlike refined sugar, it retains more of the nutrients have sugar cane. Sugar cane juice is a highly refreshing drink. It contains about 15 percent natural sugar and is rich in organic salts and vitamins. Fresh sugar cane juice has no preservatives, however its trend to turn black from oxidation soon after pressing is very high, so to secure from oxidation we can provide fresh sugarcane juice at the spot.
