Pakistan Learning Festival

24/06/2026

A Big Day for Khushal School & College, Saido Sharief, Swat, KPK!
We are thrilled to announce the inauguration of the Kitab Mahol Gari at Khushal School & College, Saido Sharief, Swat - made possible through the generous collaboration of the Malala Fund and Idara e Taleem o Aagahi ITA.
Kitab Mahol Gari is a unique mobile library and eco-education hub on wheels, bringing the world of books and interactive learning directly to the doorsteps of our students. Stocked with 500+ books - fiction, non-fiction, and curriculum-based titles - this initiative is designed to spark curiosity, build critical thinking, and nurture a lifelong love for reading in children up to 16 years of age.
What makes Kitab Mahol Gari special?
- A fully equipped mobile library for children
- Interactive storytelling, game-based learning & creative workshops
- Climate & environmental education through the Mahol Gari program
- Hands-on activities including plantation drives & eco-friendly projects
- Empowering girls' education in Swat & across KPK
- Bridging the learning gap in underserved communities
This initiative is a powerful step forward for the children of Swat - a valley that has shown the world that the thirst for knowledge cannot be silenced.

05/06/2026

Idara-e-Taleem-o-Aagahi (ITA), in collaboration with the National Book Foundation, Room to Read, and Skillistan, conducted a powerful session on Climate Action (SDG 13) for children.

The session came alive with a captivating storytelling segment using ITA’s climate action books to simplify environmental concepts.

Beyond the basics, the true highlight was hearing real-life success stories from inspiring youth change-makers: 14-year-old Zunaira Qayyum shared her incredible journey, while Zamrood Mengal brought powerful perspectives of climate resilience from Balochistan. By combining literature with real-world examples, this initiative left a lasting impact, proving that our children are ready to shape a greener tomorrow!

04/06/2026

World Environment Day

We are excited to host a special, fun-filled session tomorrow to teach our children about Climate Action. Join us as we learn how to protect our planet together!

📅 Tomorrow | ⏰ 10:30 AM - 12:00 PM
Zoom link: https://us06web.zoom.us/j/82543008047?pwd=9sS3cw5Ez6SZ362gf5xc22d0eS7CyA.1

01/06/2026

28/05/2026

Story: Chirryo

Written by Nazia Rehman and illustrated by Beenish Khalid

Our PLF Ambassador, Atif Badar, is a master storyteller who is deeply passionate about storytelling. According to him, storytelling with imagination, expressive voice, and facial expressions creates the magic of creativity and joyful learning.

He expressed heartfelt thanks to Baela Raza Jamil, Idara e Taleem o Aagah, National Book Foundation, and Room to Read for producing such beautiful, pictorial, and informative storybooks.
He shared that stories help both children and adults improve their reading habits, speaking skills, and listening abilities, while also introducing them to literature, language, culture, and creative ideas in a fun and engaging way.

During the session, our ambassador brilliantly presented the story Dhani aur Alisa with an expressive voice and wonderful facial expressions, making the storytelling experience truly memorable.

& TheatricalStory Telling

26/05/2026

Menstrual health is not a privilege. It is not an afterthought. And it is certainly not optional in a crisis.

Yet every day, millions of menstruators in emergency settings face floods, displacement, and conflict without access to basic menstrual care. No products. No safe spaces. No support.

This is not a gap. It is a failure — of policy, of planning, and of political will.

Swipe through to understand why menstrual products must be in every single relief kit, backed by WHO standards, the Sphere Handbook, international law, and the voices of those most affected.

ITA stands with communities across Asia demanding that menstrual dignity is treated as the essential need it is. Follow our page as we build toward Menstrual Hygiene Day on 28 May.

25/05/2026

Celebrate this Eid with the ultimate gift of stories and learning. Grab your bundle today and enjoy 10% off on these colorful reads!

24/05/2026

A heartfelt congratulations to the legendary Zehra Nigah on being conferred the Hilal-e-Imtiaz. This prestigious honor recognizes her eminent services to Urdu poetry and her enduring literary legacy.

From penning the beloved Pakistan Learning Festival anthem, PLF Tarana (Hamein Kitab Chahiye), to inspiring generations of readers, her contributions to our culture and children’s literature remain unmatched. We celebrate this incredible milestone and her lifelong dedication to the arts.

22/05/2026

Warmest congratulations to Sarwat Mohiuddin on receiving the Sitara-e-Imtiaz — a deeply deserved honour celebrating a lifetime devoted to literature, language, and the art of storytelling.

The Pakistan Learning Festival by ITA has been privileged to host and engage with a literary voice of such depth and distinction — one who continues to enrich audiences through her enduring commitment to language, storytelling, and the written word.

19/05/2026

Story: Dhani aur Alisa
Written by Baela Raza Jamil and illustrated by Halima Sadia.

Our PLF Ambassador, Atif Badar, is a master storyteller who is deeply passionate about storytelling. According to him, storytelling with imagination, expressive voice, and facial expressions creates the magic of creativity and joyful learning.

He expressed heartfelt thanks to Baela Raza Jamil, Idara e Taleem o Aagahi ITA National Book Foundation, and Room to Read for producing such beautiful, pictorial, and informative storybooks.

He shared that stories help both children and adults improve their reading habits, speaking skills, and listening abilities, while also introducing them to literature, language, culture, and creative ideas in a fun and engaging way.

During the session, our ambassador brilliantly presented the story Dhani aur Alisa with an expressive voice and wonderful facial expressions, making the storytelling experience truly memorable.