Profit Peak Up

𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐂𝐨𝐒 & 𝐁𝐫𝐞𝐚𝐤-𝐄𝐯𝐞𝐧 𝐀𝐂𝐨𝐒?

Running PPC without a clear goal and proper strategy will lead to failure.
ACoS is one of the main matrix which meansure your success or failure in Amazon PPC. So let's learn about ACoS from Basic

Everyone knows about ACoS, but may be missing
𝟏 - 𝐁𝐫𝐞𝐚𝐤-𝐄𝐯𝐞𝐧 𝐀𝐂𝐨𝐒
𝟐 - 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐂𝐨𝐒

𝟏 - 𝐁𝐫𝐞𝐚𝐤-𝐄𝐯𝐞𝐧 𝐀𝐂𝐨𝐒
𝗕/𝗘 𝗔𝗖𝗼𝗦 𝗶𝘀 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗖𝗼𝘀𝘁 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁 = $𝟬 — 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗻𝗼𝘁 𝗹𝗼𝘀𝗶𝗻𝗴.

To find B/E ACoS, let's understand the concept of 𝐏𝐑𝐄 - 𝐀𝐏𝐏𝐒
𝐏𝐑𝐄 - 𝐀𝐏𝐏𝐒 ( PRE - Ads Profit Per Sale )
𝐏𝐑𝐄 - 𝐀𝐏𝐏𝐒 means how much profit we generate from each sale before running ads

𝗧𝗼 𝗳𝗶𝗻𝗱 𝗕/𝗘 𝗔𝗖𝗼𝗦, First of all, we need to find out PRE - APPS
𝐏𝐑𝐄 - 𝐀𝐏𝐏𝐒 = 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐢𝐜𝐞 - (𝐀𝐌𝐙 𝐅𝐞𝐞 _ 𝐂𝐎𝐆𝐬 )
For Example,
PRE - APPS = $20 - ($4 + $6 )
PRE - APPS = $20 - ($10)
PRE - APPS = $10

Now we can find out B/E ACoS

𝐁/𝐄 𝐀𝐂𝐨𝐒 = ( 𝐏𝐑𝐄 - 𝐀𝐏𝐏𝐒 /𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐢𝐜𝐞) *𝟏𝟎𝟎
For Example,
B/E ACoS = ($10/$20)*100
B/E ACoS = $0.5 *100
B/E ACoS = 50%
𝐓𝐡𝐞 𝐁/𝐄 𝐀𝐂𝐨𝐒 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬 𝟓𝟎%

Now What will be your 𝐓𝐚𝐫𝐠𝐞𝐭 𝐚𝐜𝐨𝐬?
Target ACoS varies on the seller's goal and product type. Like if the seller wants to get and maintain top organic, then the target ACoS may be higher than B/E ACoS
While If you're selling a seasonal product, then keep the target ACoS 20% to 30% lower than B/E ACoS.

1 - 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐞𝐯𝐞𝐥 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐂𝐨𝐒?
Target B/E ACoS

2 - 𝐃𝐞𝐟𝐞𝐧𝐬𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐂𝐨𝐒?
Target ACoS should be 50% of B/E ACoS

3 - 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐂𝐨𝐒?
Target ACoS should be 30% more than B/E ACoS

2025
$2.7M

Amazon PPC Test Campaign – Results That Spoke for Themselves
We recently launched a test Sponsored Products campaign with a simple but strategic approach:
What we did:
Added all SKUs from the account into a single campaign

Used Amazon SP suggested keywords directly from Campaign Manager

Targeted Broad match only

Set low CPC bids

Applied the Down Only bidding strategy

Why this approach?
To efficiently mine scalable, low-cost traffic while allowing Amazon’s algorithm to optimize discovery across the full catalog.
Results in just ~20 days:
💰 Spend: $171.69

📦 Orders: 174

🛒 Sales: $1,723.21

🎯 ACOS: 9.96%

💲 Avg CPC: $0.20

🔁 ROAS: 10+

Key takeaway:
Broad match + low CPC + controlled bidding, when structured correctly, can deliver cheap clicks, strong conversions, and excellent efficiency—especially in discovery-focused campaigns.
This campaign is now serving as a scalable foundation for keyword harvesting and expansion into structured exact & phrase campaigns.
Always testing. Always optimizing. 📈

𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐟𝐚𝐢𝐥 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐬𝐩𝐞𝐧𝐝 𝐥𝐞𝐬𝐬.
𝐈𝐭 𝐟𝐚𝐢𝐥𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲 𝐬𝐩𝐞𝐧𝐝 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

That’s why we built Profit PeakUp to grow your Amazon brand and increase your profit.

An Amazon PPC agency focused on structure, clarity, and profitable scale — not inflated dashboards.

This page will share real insights, tested strategies, and honest lessons from the trenches of Amazon advertising.

If you sell on Amazon, you’ll want to follow along.

The Secret Behind Winning on Amazon: Placement Percentage!

Ever wondered why Product 1 takes off while Product 2 keeps struggling—even with similar keywords, ACOS targets, and bids?
Here’s the truth most sellers ignore 👇
🚀 Placement Spend = Performance Power
Your ad placement distribution can make or break your product’s success. And on Amazon, all placements are NOT equal.
✅ TOP OF SEARCH (TOS) = Your Money Maker
Best conversion rate

Strongest ranking impact

Delivers the fastest momentum

❌ PRODUCT PAGES = The Silent Budget Killer
Historically the worst-performing placement

High impressions ➝ low conversions

Ideal spend = below 20–25%

🔍 So… why is Product 1 successful and Product 2 struggling?
Even though Product 2 performs best on TOS metrics,
👉 its clicks on TOS are almost equal to Product Pages
👉 Meaning the budget isn’t flowing to the placements that drive results
This is like fueling the wrong engine.

📈 The Fix Is Simple (and Extremely Powerful)
Shift spend from Product Pages → Top of Search
And watch the product transform:
💥 Higher conversions
💥 Better ranking
💥 Lower wasted spend
💥 Faster scaling

⚡ **If your Amazon ads aren’t performing… it might not be your bids or keywords.
It might be your PLACEMENTS.**
Want me to analyze your product’s placement distribution and tell you exactly where the leaks are?
👇 Drop a “Placement Check” in the comments.