UpStream by Saqib Siddiqui

Are your Amazon sales falling short of your expectations?
Can you audit the possible reasons?
Many Amazon ad accounts are managed with a basic checklist:
Set up campaigns, optimize for ACoS, meet budget, add negative keywords. But in the midst of these tasks, a critical element often gets overlooked:
YOUR BUSINESS!

If ACoS is climbing and market share is slipping away, if profits are shrinking while growth remains stagnant, and if pouring more money into ads yields diminishing returns, then you know there's a missing piece, but you can't quite identify it.
Does this resonate with you?

To excel in your ad strategy, you need a holistic approach. Focusing solely on ACoS blinds you to the true objective—boosting sales.
What you need is balance.
That's why Upstream prioritizes the big picture and work backward.

Here we talk about what are your account goals?
What objectives do you have for each product line?

Once these questions are answered, your Amazon ad strategy practically designs itself.

If you need assistance in identifying obstacles and the steps to overcome them, Upstream is here to help.

Let's reframe your Amazon selling approach and unlock the true potential of your business.

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Decrease in sales? 📉 Confused with your ppc strategy?
Here's a case based scenario for what you should be doing with your ad campaigns.

When faced with a drop in product rank leading to a decrease in sales, there are two possible strategies you can consider based on your goals:

Option 1: Get more aggressive on exact match ranking campaigns and implement other conversion rate increasing tactics such as coupons or pricing.

This option focuses on maintaining your product's ranking on search pages and capturing market share. By increasing the aggressiveness of your exact match ranking campaigns, you can strive to regain visibility and attract more customers. Additionally, layering other tactics like coupons or pricing promotions can help drive conversions. However, it's important to note that this approach may impact profit margins.

Option 2: Maintain bids and adjust placements and/or budgets, while expanding other low-cost sales growth strategies.

If your primary objective is to maximize profitability and generate cash flow from the business, this option may be more suitable. By maintaining bids and making adjustments to placements and budgets, you can optimize your advertising spend. Simultaneously, you can explore and expand low-cost sales growth strategies to drive sales without solely relying on aggressive bidding. However, it's worth noting that this approach may not guarantee a quick regain of product ranking.

Ultimately, the choice between these options depends on your specific goals and priorities. Consider what you aim to achieve with your product, whether it's maintaining market share, maximizing profitability, or pursuing an exit strategy. Let your objectives guide your decision-making process, and choose the path that aligns best with your desired outcomes.

What is your best ppc strategy?
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Are you a manufacturer but not selling on Amazon?

The e-commerce industry online is as vast as offline. As a manufacturer, you are missing out on being a part of categories that sell 54 Billion U.S. Dollars in e-commerce Sales, particularly on Amazon.

At Upstream, we leverage manufacturers’ capacity to produce quality products at the lowest cost. We leverage their cost efficiency with our expertise to devise the right e-commerce strategy and execute product launching, optimization, and scaling.

One of Upstream’s core competencies is launching and managing seven-figure revenue-generating brands for manufacturers on Amazon.
We’ve crushed it for others; now it’s your turn.

A hair and skincare product manufacturer converted 80% of its organic sales with our branding strategy on Amazon.

Manufacturers in the petcare industry started selling on Amazon with upstream and expanded their product lines in their first year of selling.

An automotive products manufacturer has expanded their product line on Amazon all over northern America with Upstream.

The B2C channels account for a billion dollars in sales for each category. Upstream is here to give you a FREE AUDIT, A trial, and BUNDLE OF INSIGHTS in your manufacturing category and how you can upscale your business on Amazon.

For Free Audit and Trial, Please register below
https://lnkd.in/dYArHk2h

Are you ready for Prime Day?
Optimize your Amazon Ads campaigns for Prime Day
Prime members bought more than 300 million items worldwide during Prime Day 2022.*
Optimize your advertising campaigns for Prime Day 2023 and reach new customers with on-demand videos from our Amazon Ads summit: Prep for
key shopping days:

Use product targeting to help meet your Prime Day goals: Learn how to apply product targeting strategies to your Prime Day advertising campaigns.

Dive into Sponsored Products reports and measurements: Use your Sponsored Products reports from this Prime Day to optimize for success in the future.

Optimize your keywords faster with bulk sheets.

Comment 'yes' to know the best tips to optimize your ad campaigns.

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Have you harnessed the potential of Amazon's Brand Registry?
Becoming a part of the Amazon Brand Registry is a game-changer for sellers aiming to thrive on the platform.
Here are some key advantages that you shouldn't overlook:
Brand Protection: Protect your intellectual property rights and establish trust with customers by preventing counterfeit products and unauthorized use of your brand.

Brand Representation: Take charge of how your brand is presented on Amazon, ensuring accurate and consistent product information throughout the platform.

Brand Insights: Gain valuable knowledge about customer shopping behavior, enabling you to make informed decisions and drive strategic growth.

Exclusive Features: Unlock special functionalities like A+ content to enhance your product descriptions with captivating storytelling and visuals.

Sponsored Brand Ads: Amplify your brand's visibility and boost sales through sponsored advertising opportunities.

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Stay ahead of the game in the world of ecommerce with these must-follow trends for 2023: Understanding your customers' needs, solving their problems, and mastering keyword research and analysis. Don't miss out on the secrets to success!

Karwane tijarat Guest Speaker Saqib Siddiqui Mentor will be here today Insha Allah. (Venue: GM Awan arcade: DHA phase 2 Islamabad)

دنیا کے تیسرے اور ایشیا کے دوسرے امیر ترین شخص
مکیش امبانی کا مشہور انٹرویو ۔

اس انٹرویو میں انہوں نے دلچسپ باتیں کہی تھیں جن میں سے کچھ اہم باتیں ذیل میں بیان کی جاتی ہیں۔

1: دنیا میں نوکری کرنے والا کوئی بھی خوشحال نہیں ہو سکتا۔

2: انسان کی معاشی زندگی اس وقت شروع ہوتی ہے جب وہ اپنا کام شروع کرتا ہے۔

3: کامیابی اور ترقی کا تعلیم سے کوئی تعلق نہیں۔

4: اگر تعلیم کے ذریعے پیسہ کمایا جا سکتا تو آج دنیا کا ہر پروفیسر ارب پتی ہوتا۔

5: اس وقت دنیا میں نو سو پچاس ارب پتی ہیں۔ ان میں کوئی پروفیسر یا ماہر تعلیم شامل نہیں ہے۔

6: دنیا میں ہمیشہ مڈل کلاس لوگوں نے ترقی کی ہے، یہ لوگ وقت کی قدر اور قیمت سمجھتے ہیں، یہ لوگ ڈگریاں حاصل کرنے کے بجائے طالب علمی کے دور میں ہی کاروبار شروع کر دیتے ہیں۔

7: کامیابی انہیں کالج یا یونیورسٹی کے بجائے فیکٹری یا مارکیٹ سے ملتی ہے۔

8: میں اپنی زندگی میں کبھی کالج یا یونیورسٹی نہیں گیا۔

9: اس وقت میری کمپنی میں 30,000 اعلیٰ تعلیم یافتہ مرد و خواتین کام کرتے ہیں، یہ پڑھے لکھے لوگ وزن، عقل اور دماغ کے لحاظ سے مجھ سے بہت بہتر ہیں، لیکن ان میں نوکری چھوڑنے کی ہمت نہیں ہوتی۔وہ اپنے آپ پر انحصار نہیں کرتے ہیں۔ کیونکہ انہیں خود پر اعتماد نہیں

10: اگر کوئی شخص میرے لیے کام کرسکتا ہے تو وہ اپنے لیے بھی کرسکتا ہے۔ اسے صرف تھوڑی سی حوصلہ افزائی کی ضرورت ہے۔

11: دنیا میں ہر چیز کا متبادل ہے سوائے محنت کے۔

12: بے سہارا لوگوں کے لیے دنیا میں کوئی جائے پناہ نہیں، لیکن کام کرنے والوں کے لیے پوری دنیا کھلی ہے۔.

A humble guy.