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You've probably heard the term brand strategy thrown around quite a bit. But everyone seems to have a different definition of what it means and the term is often misused. So before we dive into all the details, first, let's define what brand strategy is.

Here's the definition from the Cambridge Dictionary:

Brand strategy: A detailed plan for successfully developing and marketing a brand That still seems vague. Brand strategy is a long-term plan for business success by finding the overlap between the business goals, the business's essence or heart, and the audience's needs.

But what does that even mean?
It means figuring out what the brand stands for, how they fit in its market, and what kind of solutions they provide for its audience by researching and asking the right questions. I like to think of it as design thinking. And it's our job as designers to make that thinking visual.

There are three types of leader. Those that stand in front of their people, those that stand behind their people, and those that stand next to their people. Which type of leader are you?

In the volume of leadership typologies, it is hard to see the forest for the trees. There's visionary leaders, transformative leaders, servant leaders, transactional leaders, humble leaders, and so on and so forth.

To simplify things I'd like to divide leaders into three broad categories: leaders that lead from the front, leaders that lead from the back, and leaders that lead from the side.

Leading from the FRONT Visionary type of leaders that lead by example. Work in front of the troops, directing and paving the way for their people.

+ Key benefits: innovation power, perceived as strong, aligned team

-Key risks: dominance, can feel unsafe, can create weak followers

Leading from the BACK

Servant type of leaders that support their people. Focus on people's needs and try to help and facilitate them where they can.

+ Key benefits: people-centric, needs-driven, empowerment -Key risks: can be seen as weak, pampering, lack of vision

Leading from the SIDE Mentoring type of leaders that guide their people. Work in a peer-to-peer, feedback, and equality-based relation

+ Key benefits: openness, hands-on, collaboration-driven -Key risks: invisible as leader, legitimacy issues, unclear decision-making

As we can see, all three have their pros and cons. This means that there is no single best or worst way. But, we can have preferences. My personal preference is leading from the side: standing (or sitting) next to people rather than in front or behind them.

Which type of leader are you? Which type of leader do you prefer?

Did you get your COVID Jab? Getting too many messages from all the different sources about vaccines and their harmful effects? Then don't worry.
The Department of Pharmacy Services at Tabba Heart Institute presents to you authentic and reliable information about various different COVID vaccines which are available in Pakistan.
Learn and stay informed.

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