Shaista tariq

Auditing a competitor's website can provide valuable insights for your own online strategy. Here are the steps to audit a competitor's website:

📌1. Identify Your Competitors:
- Determine who your main competitors are in your industry or niche.

📌2. Analyze Website Structure:
- Take note of the website's structure, including its navigation menu, layout, and overall user-friendliness.

📌3. Content Analysis:
- Examine the type and quality of content on their site, including blog posts, articles, images, videos, and any downloadable resources.

📌4. SEO Analysis:
- Check for on-page SEO elements like meta titles, descriptions, header tags, and keyword usage.
- Identify their backlink profile using tools like Ahrefs or semrush.
- Assess their website's page load speed and mobile-friendliness.

📌5. Social Media Presence:
- Explore their social media profiles and activity to see how they engage with their audience.

📌6. User Experience (UX):
- Test their site's usability, including how easy it is to navigate, load times, and mobile responsiveness.

📌7. Conversion Path:
- Identify the website's primary calls to action and conversion paths for users (e.g., contact forms, newsletter sign-up, purchase process).

📌8. Analyze Keywords:
- Identify the keywords they're targeting and ranking for in search engines.

📌9. Backlink Analysis:
- Look at their backlink profile to see where they are getting links from and what anchor text is used.

📌10. Social Engagement:
- Check their social media engagement, including likes, shares, comments, and follower growth.

📌11. Competitive Advantage:
- Determine what sets their website apart from yours and how they position themselves in the market.

📌12. Traffic and Analytics:
- If available, use tools like SimilarWeb or Alexa to estimate their website traffic and audience demographics.

📌13. Content Strategy:
- Assess their content strategy, including the frequency of updates and the use of different content formats.

📌14. Monetization:
- If applicable, understand how they monetize their website, such as through ads, affiliate marketing, or e-commerce.

📌15. Legal Compliance:
- Check if they have legal pages like Privacy Policy, Terms of Service, and Cookie Policy in place.

📌16. Benchmarking:
- Compare the results of your competitor's website audit to your own website to identify gaps and opportunities.

📌17. Action Plan:
- Based on your findings, create an action plan to improve your website's performance and competitiveness.

Remember that this process should be ongoing as your competitors may update their websites and strategies. Regularly auditing your competition can help you stay ahead in your industry.

🔰There are some examples of macro, micro, and nano niches:

🔻1. Macro Niche:
- Fitness and Wellness: This is a broad niche that includes topics like weight loss, muscle building, nutrition, and mental health.

🔻2. Micro Niche:
- Keto Diet for Women Over 40: This is a more specific sub-niche within fitness and nutrition, targeting a particular demographic and dietary approach.

🔻3. Nano Niche:
- Keto Diet for Pregnant Women: This is an even more specialized niche within the keto diet, focusing on a specific group of individuals with unique dietary needs.

♂️4. Macro Niche:
- Technology: This covers a wide range of topics from smartphones to artificial intelligence.

♂️5. Micro Niche:
- Smartphone Accessories for Gamers: This narrows down the technology niche to a specific audience interested in gaming-related accessories for their smartphones.

♂️6. Nano Niche:
- Bluetooth Gaming Mouse for Android Phones: This is an extremely focused niche within smartphone accessories, catering to gamers who want a specific type of mouse for their Android devices.

♀️7. Macro Niche:
- Travel: This encompasses all aspects of travel, including destinations, accommodations, and transportation.

♀️8. Micro Niche:
- Budget Travel in Southeast Asia: This micro niche targets travelers seeking cost-effective travel options in a particular region.

♀️9. Nano Niche:
- Eco-Friendly Hostels in Bali: This is a highly specialized niche within budget travel, appealing to eco-conscious travelers looking for sustainable lodging in a specific location.
Shaista tariq

Blogging:

The 1st step is to understand the concept of intent.

What is intent?
In simple words, the purpose of user's query/ keyword is search intent.

Because nowadays Google algorithm work for satisfaying searcher's intent.

Searcher satisfaction is more important for ranking than keyword stuffing.

If you will use any keyword many times but you will not write valuable content your chances of failure will increase and Google will not rank your content.

Two factors will matter:
1. Length ( word count from competitor)
2. Depth ( cover all information about keyword)

If we learn about intent we can use it in 3 ways.
1. Write good content
2. Modify previous content
3. Figure out previous content nature

Most important thing is to understand search intent rather than keyword stuffing.

Game is all about intent and relevance.

Type of search intent:

1. Informational
2. Navigational
3. Transactional

Informational:
How
What
Who
Where
Why
Guide
Tutorial
Resource
Tips
Ideas
Learn
Example
How to
These words gives the informational intent.

Navigational:
Brand name
Product name
Name of service
Specific website

Transactional:
Buy
Coupon
Order
Type of store
Transaction type ( online, in-store etc)
Purchase
Cheep
Price
Shipping
Quote
Discount
Deals

Navigational:
Best
Top
Review
Comparison
Product attribute ( size, color etc)

Some time transactional and navigational approaches will overlap.

When our intent and content will map then ranking chances wil increase and you can get desire result.

Now we are starting to learn Branding.

Search some branding terms byself, in the next post I'll explain.
Brand persona
Brand identity
Brand image
Brand positioning
Brand equity
Brand experience
Brand communication
Brand gap
Brand extension
Brand expansion
Brand development
Brand perception

I would love if someone share and explain these terms.

Stay tuned for the next post I'll explain.
Learn digital marketing with Shaista tariq

Part 2;
Now it's time to explain marketing activities:
ATL:
Objective(awareness)
create awareness
Mass audience
No offer/sampling
Example:
TV, bill board, radio, print media(magazines and newspapers)

BTA:
Objective (sales/lead)
One to one
Targeted audience
Offers
Example:
In store promotion, direct mail,events

TTL:
This is the combination of
ATL+BTL

Multinational companies,those have enough budget, they choose TTL because it takes a big amount of money.
For more information follow me Shaista tariq

If you want to learn Digital Marketing.
It is most important to know about Marketing fundamentals.

Because technical knowledge with conceptual knowledge boosts your confidence and you are able to run campaigns with good strategies.

Mostly in every interview someone asks about Marketing Activities.
Part 1;

There are 3types of Marketing Activities
1. ATL
2. BTL
3. TTL

ATL:
(Above the line)

BTL:
(Below the Line)

TTL:
(Through the line)

Now it's time to check your knowledge,

How you explain these activities in one line.

(I will explain it in next post)
For more information follow me Shaista tariq

Do you want to learn Digital Marketing with me?
Yes or No

𝐖𝐡𝐨 𝐢𝐬 𝐒𝐡𝐚𝐢𝐬𝐭𝐚 𝐓𝐚𝐫𝐢𝐪?

• CEO of Karachi Institute of Digital Marketing
Founder and CEO of KIDM Solutions
• Google and IBA certified Digital Marketer
• 7 years of experience with local and international clients
• Social media marketing trainer at BBSYDP Gov. program
Social media marketer at khirrad
Digital marketing strategist at ignite wardrobe by Gul Ahmed
• Serial entrepreneur with many start -ups
• Digital marketing trainer at Naeem's Virtual Academy
• Team head of kidm solution
• IELTS with 7.5 band
• Training consultant at The prisme services HR and advisory consultancy.
Master in computer science
MBA in process

Website: www.kidminternational.com
YouTube : https://www.youtube.com/.international

𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:

As individual
• Social Media marketing
• Blogging
• Facebook marketing
• Google ads
• Branding
• Digital marketing strategies

𝐀𝐬 𝐭𝐞𝐚𝐦 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:
I have 5 expert team members.

Web Development
Shopify
Social media Marketing
Content writing
Amazon VA

✅Have been working with local and international clients over 6 years.
✅ Certified strategist at Ignite wardrobe by Gul-Ahmed
✅ Social media Marketer at IBA Karachi
✅Managing lots of pages as social media manager ✅Team head at Ingrope consultancy
✅Providing services for “How to brand yourself and Business” consultation services
✅ Training Consultant at Prism services HR & Career Advisory
✅Best teacher award for social media marketing course at BBSYDP Gov. program
✅On-page SEO expertise at Dubai ka visa dot com
✅Digital marketing strategist at DCS credit Jobs

_________________

If you want to discuss your personal or Business branding, consultancy about training,
WhatsApp me on these number:
03493473449- 03300244050
_________________
𝑌𝑜𝑢 𝑐𝑎𝑛 𝑓𝑜𝑙𝑙𝑜𝑤 𝑚𝑒 𝑜𝑛 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑆𝑜𝑐𝑖𝑎𝑙 𝑀𝑒𝑑𝑖𝑎 𝑃𝑙𝑎𝑡𝑓𝑜𝑟𝑚

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*حضرت مولانا یوسف صاحب کے زمانے کا قصہ ھے کہ ان کے زمانے میں مہنگائی بہت بڑھ گئی۔ کچھ لوگ مولانا کے پاس آئے اور مہنگائی کی شکایت کی اور کہا کہ : کیا ہم حکومت کے سامنے مظاہرے کرکے اپنی بات پیش کریں؟حضرت نے ان سے فرمایا : مظاہرے کرنا اھل باطل کا طریقہ ھے۔ پھر سمجھایا کہ دیکھو! انسان اور چیزیں دونوں الله تعالیٰ کے نزدیک ترازو کے دو پلڑوں کی طرح ھیں ، جب انسان کی قیمت الله تعالیٰ کے یہاں ایمان اور اعمال صالحہ کی وجہ سے بڑھ جاتی ھے تو چیزوں کی قیمت والا پلڑا خودبخود ہلکا ھوکر اوپر اٹھ جاتا ھے اور مہنگائی میں کمی آجاتی ھے۔*
*اور جب انسان کی قیمت الله تعالیٰ کے یہاں اس کے گناہوں اور معصیتوں کی کثرت کی وجہ کم ھوجاتی ھے تو چیزوں والا پلڑا وزنی ھوجاتا ھے اور چیزوں کی قیمتیں بڑھ جاتی ھیں۔*
*لہٰذا تم پر ایمان اور اعمال صالحہ کی محنت ضروری ھے تاکہ الله پاک کے یہاں تمہاری قیمت بڑھ جائے اور چیزوں کی قیمت گرجائے۔ پھر فرمایا: لوگ فقر سے ڈراتے ھیں حالانکہ یہ شیطان کا کام ھے۔"الشیطان یعدکم الفقر" اس لئے تم لوگ جانے انجانے میں شیطانی لشکر اور ایجنٹ مت بنو۔*

*الله کی قسم ! اگر کسی کی روزی سمندر کی گہرائیوں میں کسی بند پتھر میں بھی ھوگی تو وہ پھٹے گا اور اس کا رزق اس کو پہنچ کر رھے گا۔ مہنگائی اس رزق کو روک نہیں سکتی جو تمہارے لئے الله پاک نے لکھ دی ھے۔*

*الله پاک ھمارے گناہوں کو معاف فرمائے*