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Digital Marketing Communication and Consumer Buying Decision Process: A Study on Restaurant Decision Dear Participant the following questionnaire is for my master’s thesis at Bahria University. This research is aimed to investigate how digital marketing and channels influence the buying decision process. The data collected for this research shall remain confidential and will only be utilized for ...

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“Can advanced technology affect customer based brand equity in service firms? An empirical study on upscale hotels/restaurants” Dear Respondents, It is requested to kindly fill up this questionnaire for my MBA Thesis on “Can advanced technology affect customer based brand equity in service firms? An empirical study on upscale hotels/restaurants” I assure you that the information provided by you will be used for educational r...

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