Hafiz E-Commerce

اے اللہ اس کائنات کے مالک ہم سب کے ظاہری باطنی جو بھی بتقاضہ
بشریت کوئی بھی غلطی ہوئی گستاخی ہوئی میرے مولا ہم سب کو
،معاف فرما آمین

How can control be achieved over online product returns?

Return Policy:
The return policy should be clear and easy to understand for customers. It should be easily accessible on the website, preferably not hidden at the bottom or in a corner. Many times, customers review the return policy before making a purchase.

Introducing the Return Policy:
The return policy should be prominently displayed on the website. If it is presented in the last line or in a hidden link, it can have a negative impact on customers. Often, customers make their buying decisions based on reviewing the return policy.

No Charges for Returns:
There should be no charges for returning a product. Charging customers for returns has a negative impact as customers feel that their time has already been wasted due to the return. Avoiding additional charges can help maintain customer satisfaction.

Instructions for Packaging Returns:
Clear instructions for returning the product should be included in the packaging. When customers find return instructions in the packaging, they tend to be more satisfied. Some companies understand that the more difficult they make the return process, the lower the return rate. However, both the return rate and customer satisfaction decrease as a result.

Product Images and Videos:
Include original product images on the website, and if possible, provide product videos. This makes it easier for customers to assess the product before purchasing, and it helps in maintaining control over product returns.

"What You See is What You Get":
According to a survey, 22% of customers state that they returned a product because the website described certain features, but the actual item was different. Ensuring that the product matches the description and images displayed on the website helps reduce returns.

Collecting Feedback:
When customers come to return a product, take their feedback. Their feedback can provide valuable suggestions for improvement. By acting upon their opinions, control over the issue can be regained.

Delight customers with great experiences

Simply telling people about your products or services is not enough; it's better to show them how they work. The best way to serve your customers is by involving them in great experiences. Share with them the preparation process of your company's products, then demonstrate their functionality. This will create a positive impression of both you and your company.

A study of successful computer salespeople reveals that they boost their customers' morale by sitting them in front of the computer and then offering them a hands-on experience. They don't overwhelm customers with technical terms and new features; instead, they allow them to interact with the computer and explore its capabilities at their own pace.

Similarly, automobile salespeople don't just rely on praising the features of a new car; they let customers sit in the driving seat and take a test drive to gain confidence.

By providing such experiences, you can truly engage your customers and build trust in your products or services.

Business or Employment

In front of the gate of a large company, there was a famous samosa shop. During lunchtime, many employees of the company would come there to eat samosas. One day, a manager from the company, while eating samosas, jokingly said to the samosa vendor, "Shahid, my friend! You have set up your shop very nicely, but don't you think you are wasting your time and talent by selling samosas? Think about it! If you were working in this company like me, where would you be today? Maybe you could have been a manager like me."

Upon hearing this, Shahid replied, "Sir! This job of mine is much better than your job. Ten years ago, when I used to sell samosas on a cart, that's when you got your job. Back then, I used to earn a thousand rupees in a month, and your salary was ten thousand. We both worked hard during these ten years. You became a manager from a supervisor, and I went from a cart to this famous shop. Today, you earn fifty thousand in a month, and I earn sixty thousand. Another thing is that I'm not saying my work is better than yours, but I'm doing it for my children. Sir, think about it. I started with very little money in life, but my son won't have to go through all that. My shop will be passed on to my son. The hard work I've done in my life, my children will benefit from it, while the hard work you do throughout your life will benefit the children of your employer. Now, can you directly pass your post to your son? He will also have to start from scratch like you and reach where you are at the end of your career, while my son will take the business forward from here and surpass all of us in his generation. Now, you tell me how I'm wasting my time and talent!?". The manager silently gave twenty rupees for two samosas and left without saying anything.

Customer Satisfaction and the Facts that Speak

If you want your business to run and thrive, you need to keep your customers happy and satisfied. The biggest boss in the business world is the customer, who can make a business skyrocket or sink to the ground. Your top priority should be customer service. Here are a few facts about customer service that will tell you how important it is to keep customers happy and satisfied. So come on! See
Revealing and informative data

1. System Error
42 percent of customer service representatives fail to resolve customer issues because they do not have a system in place to resolve customer issues in a timely manner.
2. Online Business
45% of online customers in the US abandon a purchase or cancel an order when their issues are not resolved in a timely manner.
3. Customer Retention
Acquiring a new customer is six to seven times more expensive than retaining an old one. In order to bring in new customers, you have to use many other methods besides advertising, which cost a lot of money.
4. Customer Behavior
89% of customers stop doing business with a company because of a bad customer service experience or observation.
5. Bad Publicity
When a customer experiences bad customer service, they are twice as likely to report bad customer service to their friends, etc., than good customer service, which is bad for any company.
6. Transfer of Problems
26 percent of customer issues are passed from one agent to another for resolution, causing them to be delayed and delayed, leading to customer frustration.
7. Adoption of Competitors
When loyal customers are not satisfied about four times by you, they leave you and go to your competitor to buy and sell.
8. Paying More
55% of customers tend to pay more for good customer service.
9. More Effort
It takes a good customer service experience 12 times over to undo a bad customer service experience. Therefore, it should always be taken care that the customers never experience an unpleasant incident from your side.
10. Purchase
70% of sales are based on the fact that you treat customers well, and they refer other customers to you.
11. Customer Suggestion
33% of customers are those who attract other customers to a particular brand. They have an emotional attachment to the brand. They want their friends to buy and use the same brand.
12. Problem Solving
17 percent of customers are those who refer their friends and relatives to a brand that solves their problems late, but in a sustainable and effective manner. According to them, it takes time to solve a problem in a good way. Come late, come right.
13. Use of the Website
45% of companies are providing service through website or mobile. Instead of getting information over the phone, customers get the information they need through the website. It is useful and cost effective for companies.
14. Company Value
A 10 percent increase in customer retention increases a company's value by 30 percent. When customer loyalty increases, it is a sign that the company is treating its customers in the best possible way.
15. Customer Support
Customers have different opinions on which method of support they prefer:
• 61 percent of phone calls
• 60 percent of emails
• 75 percent direct conversation
• 34 percent click-to-call support
A simple and easy formula
Effective agents + better customer service = happy customers + business growth and development

Online Product Return

What do the trends and statistics say?
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 At least 30 percent of product orders received online were returned, compared to 8.89 percent for those received in-store.
 Online 30 percent vs. Store 8.89 percent
 About 49 percent of retailers now offer free return shipping
 Why do consumers return products?
 20% of the product received was broken or partially damaged
 22% of the product received was completely different from what was expected
 23 percent other reasons

Customer trends

 92% of consumers buy from the company again, which deals with the ease of returning the product.
 79% of consumers want a free return shipping offer
 76 percent of customers visit the company website to check the return patch before making a purchase
 58 percent of customers say that the return policy should be such that it does not ask too many questions
 47 percent of customers say they want a return policy label with the product
 62 percent of customers say they would be more likely to shop online if product returns were as easy as in-store.
 27% of customers would purchase an item over $1,000 online if free return shipping was offered.
 Only 10% of customers make expensive purchases of more than 1000 due to non-offer of free return shipping.

How to control online returns?
Return Policy
The return policy should be made so that it is clear and simple, so that customers can easily understand it, because customers see the company's return policy before making a purchase.
Introduction of Return Policy
The return policy should be clearly visible on the website, if you give it in the form of a link written in the very last line or in a corner, it will have a bad effect on the customers. Sometimes customers decide to buy by looking at the return policy
Charges on returns
Don't charge for product returns, this creates a negative impression on customers because the customer's time has already been wasted.
Return packing Instructions
Return instructions should be included in the product packaging itself. In this case the customers are not very angry. Some companies believe that the more difficult it is to make a return, the lower the return rate. As return rates decrease, so do customers
Product Image and Video
Placing the actual product image and video of the product on the website makes it easier for customers to test the product, and can also help control product returns.
What you show, give
According to a survey, 22 percent of customers say they have returned a product simply because the website described the features differently and when they received the item, it was something else.
Taking feedback
Take feedback from customers when they come to return the product to you, it can give you better suggestions, this problem can also be overcome by following their feedback.

What is a Good CTR Rate?
Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However a well refined and targeted campaign on Amazon can achieve 2-3% CTR or above.
What are the causes of a low CTR rate? How to improve the CTR rate?
Low CTR can possibly be due to two major reasons
The Ad position
Irrelevant Ads
Ad Position
The most important factor affecting your CTR rate is undoubtedly your ad position
Most people click on the ads on the top of the page whereas your ad lies in the bottom, this could be a major reason affecting your Click through rates.
The different AD types in Amazon
Sponsored products ads are keyword targeted cost per click search ads that appear below the search results, on the right-hand side of the search results page and on product detail pages (sponsored products related to this item section).
Headline search ads are keyword targeted cost per click search ads that appear at the top of the 1st page of search results on desktop and mobile.
Product display ads are product or interest targeted cost per click ads that appear on the related product details page.
When there are more than a product that is relevant for a search term and can be shortlisted for an ad, you compete for the search position.
To improve your ad rank position, you could do two things
Increase the Ad bid
Increase the quality factor
It is very easy to increase the bid for a keyword, however, increasing the bid amount is not a very ideal thing. It completely contradicts our aim of trying to decrease the PPC costs!
Irrelevant Ads
If a user searches for a particular product, he is more likely to click on a product that matches the intent of the search term entered by him. You’ll be able to identify negative keywords from campaigns for which your product is displayed by going through the search term reports over a period of time.
The CTR can also be influenced by a few other important things
The pricing point
A shopper is more drawn to click on a lower priced product that ranks next to your higher priced product. However, it is not a very profitable idea to reduce the listing price without considering the profit margins, sourcing price, etc just because your competitor has a lower price. In such cases, ensure that you implement other strategies to get the most clicks.
Eg: a higher number of product reviews; a shopper will surely click on a product that has more reviews than over a product with fewer reviews.
Promotional badges; badges like Amazon’s choice, Best Seller always catch the attention of shopper and they tend to click on a product that has badges. Try earning these badges.
Image Quality
The quality of the image that appears on the product ad has a big share on the click through rate. Images that highlight the product and look appealing to a shopper always invites more clicks than a product ad with a poor image listing quality.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲?

Amazon’s Brand Registry is a program that helps us to identify brand owners at Amazon. It helps the owner of the brand to protect his intellectual property and product content on Amazon. Registering Brand also enables the owner to use additional marketing programs such as A+ Content, Amazon storefronts.

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐞𝐧𝐫𝐨𝐥𝐥 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲?

The requirements to become brand registered vary from country to country. The main requirement to be brand registered in specific country is to have an active Trademark registered in that company that appears on your product. The ability to verify you as the rights owner, through the public contact listed on your trademark registration.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐎𝐟 𝐀𝐦𝐚𝐳𝐨𝐧 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦?

It helps a brand to have complete control over their product listings It ensures that the information given about a product is accurate It helps to increase product sales It eliminates bad listings It offers guided instructions to report a potential infringement It makes sure that the customer reads the correct information about a brand’s product. Applying for Amazon Brand Registry in 3 Steps.

1. Create a Brand Registry Account Once you have an active Amazon Seller Central, you can go to the official Brand Registry Portal to sign up. You will be able to enroll your brand after your brand registry account verification is completed.

2. Enroll your Brand Fill in the field with the details of the products like country of origin, manufacturing details, GTINs, UPCs or EANs, and click “ Submit application”.

3. Verification from Amazon It usually takes from 2 to 10 days for Amazon to validate all the information and activate your brand registry account. Amazon sends a special code to the registered trademark office, which is then forwarded to the online seller. After filling in the code, you’ll have your brand Registry account activated within 1-2 working days. How do I know if my Brand is Verified? A Unique Identifier appears on your product. You get access to A+ Content

What are the Amazon PPC keyword match types?

There are three Amazon keyword match types to choose from for targeting.

Broad match: Your ad will be triggered when a shopper searches for your keywords in any order, along with other close variants. It doesn’t guarantee the best returns, but it is a great way to gather data after a product launch. This data will come in handy when optimizing and refining your targeting later. It is also a great way to improve ad visibility since your ads will show up for many similar search terms.

Phrase match: Your ad will be displayed if a buyer searches for the keywords in the same order along with either suffixes or prefixes. If your keyword is ‘floor mat’, your ad will also be displayed for ‘blue floor mat’ and ‘floor mat green’.

Exact match: The ad will only be displayed when a buyer searches for the exact keywords, without any other words or phrases. It is the most refined targeting option, and high-converting keywords will yield optimal returns with exact match targeting.