24/08/2022
Brand management is a very comprehensive and vast topic. One of the core concepts of brand management is "The 3E’s Model of Value Creation.
This concept covers three components of value creation; efficiency, effectiveness, and experience. Efficiency defines the control of bad cost in the organization that the organization protects itself from any resource waste. Effectiveness explains the improvement of employees’ performance through training rather to replace them. Experience is at the core of branding, it reflects the overall understanding of consumer about the brand.