08/02/2021
Tips & Tricks of Private Label Product Research :
I am going to explain everything step by step here!
So, our first step is:
Getting tools
These are the tools that are used for PL product research.
1-Helium 10 (Complete package of different tools)
H10 is a complete package. It includes a variety of tools within it.
Black Box(a product research tool with many filtering options available)
Magnet(a keyword research tool)
Cerebro(It is used to extract the keywords of competitor’s listings)
Trendster(It shows the stats of a product)
Frankenstein(It’s a keyword processor)
Scribbles(It’s a listing optimization tool)
Inventory Protector(used to keep an eye on inventory)
Keyword Tracker(to check the current ranks of used keywords)
Alerts(to stay updated about hijacking attempts)
X-ray(It is a chrome extension that is super convenient to use, just need to run it on Amazon’s listings page and it gives all the stats of that particular product )
2-Jungle Scout (Product research tool with different options)
It is very much similar to H10, it has a demand and competition scale which shows the value of the product that whether it is viable or not.
3-Merchant Words (Keyword research tool)
H10’s Magnet also provides keyword research but it shows the daily search volume while MW shows monthly search volume which is a plus if you want to do good keyword research.
4-Viral Launch (Product research tool with different options)
Most of the options here are also similar to H10 and JS but it has a seasonality checker and a cost calculator which is a good option.
Now some FAQS related to tools:
1-Do I need to buy all these tools?
Answer- Not necessarily but it will be good if you get all because the data evidence that you will get from all these will be more effective and accurate as compared to just a single researching tool.
2- Are these tools 100% accurate?
Answer-No, none of these tools are 100% accurate. This is the reason for which it is recommended to research from multiple tools so that if some tool lacks something we can get the correct info from the other tool.
3-These tools are unaffordable for me, is there any alternative?
Answer-Yes, you can buy shared tools in an affordable price range. If it’s also not possible then go for 30 days trial but keep in mind that trials enable you with limited functionalities only and you need to sign up again after 30 days with a different email address.
4-Can’t we use other tools except these?
Answer- Yes, you can but all these mentioned tools are the most reliable and close to accurate that’s why they are recommended.
Coming to our main topic which is product research:
TIPS
Try to set your price moderately (not very high, not too low)
Calculate the profit margin of your product using AMAZON FBA CALCULATOR.
Go for those products only that are giving you at least 30% profit margin.
Don’t go for breakable and flammable products (return ratio will be high also you will have to spend an additional $$ for protective packaging which will ultimately reduce your profit margin.
Don’t go for the products that need many variations like sizes, colors, etc (like clothes)
Avoid Amazon restricted categories products because you will have to spend an extra $$ to get certifications and approval for selling.
Choose non-seasonal products only.
Choose those products only which are eligible for both air and sea shipping.
TRICKS
Search on Amazon and MW with incomplete keyword (for example: wooden) and they will give you suggestions of best products by completing the keyword (i.e. wooden spoon)
Search random alphabets with minus string on MW like this (-sdfvsdvsb). MW will give all the highest search volume keywords of different categories.
Search product on Alibaba like you search on Amazon and find hot selling items in different categories.
You can also search on Ali express, eBay, DH gate, made in China, and other online market places.
Check Pinterest, Social Media sites, blogs, etc for top and trending products.
You can get a good product even if you spy on sellers also if you have good contacts with product suppliers you can ask them for suggesting some hot trending products.
You can also spy on buyers. Just visit their buyer profile you will get their reviews for different products and from these, you can get a clear idea about what buyers want.
You can search on different brand analytics sheets as well.
Consider those products only which have a moderate number of reviews in different listings.
Search on different coupon websites.
Now you can follow the EC criteria for hunting your product by keeping in mind all these points.
These were some tips & tricks of PH that I have learned from VBC and this group. I am not an expert so if anyone finds any mistake in this I would be glad to read the corrections in the comment section!
Hope that you have learned something new from it!
Happy Learning🙂