15/06/2022
In today’s age of information (disinformation), organisations/ businesses strive to gain attention, admiration and affinity from the variety of stakeholders including the customers, employees, followers, investors, legislators, opinion leaders and the general public at large. All this requires skill full, in debt and meticulous planning to achieve the strategic goals of the organisation. From coordinating administrative functions, marketing and relationship building to taking strategic decisions for communicating with the target audience of the organisation, the understanding of concepts of ‘Strategic Communication’ would remain paramount.
It is in this context that the Institute of Strategic Communication and Management Studies has been setup to academically study this emerging phenomenon of social sciences. An endeavour has been made to learn how it can be applied in present day volatile post-modern societies and how to utilise its various dimensions in persuading and overall shaping the public opinion at large.