ADZU School of Management and Accountancy

CHARTING NEW PATHS | SMA Conducts Benchmarking and Research on Potential AdZU Business and Allied Medicine Programs

The AdZU School of Management and Accountancy (SMA) visited the University of San Agustin as part of a feasibility study being conducted by the College on the viability of potential AdZU programs in the fields of Allied Medicine, as well as on opportunities for strengthening existing business programs such as Business Administration and Accountancy.

During the benchmarking activity, the team met with Dr. James Torres, Dean of the College of Pharmacy and Medical Technology; Mr. Louie Hijalda, representative from the Office for Professional Development and Continuing Education; Mr. Jose Perez, Academic Supervisor for Medical Technology; and Dr. Antonio Junio, Graduate School Coordinator for the College of Business. The discussions covered instructional approaches, business models, best practices, and the challenges in delivering high-quality medical and business education.

Mr. Perez, who happens to also be an AdZU alumnus, also spent time to tour the AdZU team around campus and walk them through all their laboratories and equipment used in the Medical Technology and Pharmacy Programs.

The data gathered by the SMA team will be analyzed, consolidated, and presented to the AdZU Administration to support institutional discernment and decision-making regarding the opening of new programs and the enhancement of existing ones.

The SMA team expresses its appreciation for the support of the AdZU Higher Education Administration in facilitating this benchmarking activity.

🏆 SMA Hosts Successful 3-Minute Research Pitch Competition

The School of Management & Accountancy (SMA) held its 3-Minute Research Pitch Competition on November 22, 2025 at the Carlos Dominguez Conference Hall, showcasing the research skills and communication excellence of the Business Research (BM202) students.

Purpose of the Activity
The competition aimed to train students to present their research clearly and convincingly within three minutes—an essential skill in academic, business, and professional settings. This activity strengthens students’ ability to simplify complex ideas, highlight key insights, and communicate effectively to diverse audiences.

Congratulations to the Winner!
Larry Senarlo emerged as the 1st Place Winner with his study, “Eat Again, Win a Prize: Gamification as an Instrument of Promoting Customer Loyalty in Cafeteria Stalls Within ADZU Salvador Campus.”

The event was organized by Asst. Prof. Gerald James Y. Ebal, hosted by Ms. Ericha Bernaldez, and judged by Ms. Fei Manalo, Ms. Erlinda Perez, Mr. Robert Mendoza, and Mr. Edrian Miro.

Why This Activity Matters
Activities like this strengthen SMA’s research culture, enhance students’ confidence and presentation skills, and highlight the school’s commitment to producing industry-ready graduates.

SMA congratulates all participants for their outstanding work and dedication!

Entrefair 2025 - Day 2 Highlights! 🎉
The Entrefair 2025 celebrated the successful culmination of the event, recognizing the resilience, innovation, and entrepreneurial spirit demonstrated all throughout the 2-day activity.

The culmination ended with a brief program featuring with the awarding of certificates to the dedicated evaluators who rigorously assessed the booths and business presentation.

Additionally, a special awarding of the certificate for the Best Solid Waste Management (SWM) Booth and Best Booth Design in recognizing and honoring the booth that best exemplified effective waste management, and creativity.

The culmination concluded with a motivational message from the Chairperson of Management Department by encouraging the student to continue entrepreneurship and innovation beyond the fair, promoting a spirit of ongoing learning and business excellence.

🎉 EntreFair 2025 — Day 1 Highlights! 🎉

What an exciting start to EntreFair 2025 held at Ateneo de Zamboanga University — from the C-Garden, C-Lobby, and BC-Lobby, the energy and creativity of our student entrepreneurs filled the halls from 8:00 AM to 5:00 PM! 💼✨

👏 Congratulations to all participants for showcasing your innovative products and business ideas!

Can’t wait to see you tomorrow for the last day — come, join the fun, and don’t forget to visit each booth to support our young entrepreneurs! ❤️🖤

AMAZING ATENEANS | AdZU Welcomes our Newest Batch of Ignatian CPAs

The Ateneo de Zamboanga University community proudly congratulates our newest batch of Ignatian Certified Public Accountants for passing the Licensure Examination (CPALE) last October 2025.

The entire AdZU community applauds your dedication and hard work in your pursuit of excellence. Your display of Magis inspires your peers to be more and do more for the greater glory of God.

As new Ignatian CPAs, may your future careers become a channel for integrity, compassion, and transformative hope for the communities you will serve.

Congratulations, our new Ignatian CPAs!

Congratulations, New Ignatian Certified Public Accountants! 🧾💙

The School of Management and Accountancy proudly congratulates our Ateneo de Zamboanga University CPALE Passers – October 2025 Licensure Examination for Certified Public Accountants! 🎓✨

Your hard work, perseverance, and dedication have truly paid off. You have not only achieved a remarkable milestone but have also brought pride and honor to the Ateneo community. 💪💙

National Passing Rate: 34.02%
Ateneo de Zamboanga University Passing Rate: 41.43%

We also extend our heartfelt acknowledgment and gratitude to Mr. Dexter C. Velez, MBA, Our Former Dean of the School of Management and Accountancy, for his unwavering guidance, leadership, and continued support that contributed to this success; to Dr. Josephine L. Dajuela, current Acting Dean, for her steadfast commitment to academic excellence; and to Mr. Romel Delosa, Chairperson of the Accountancy Department, together with the Accountancy Faculty, for generously sharing your knowledge, time, and support with our aspiring CPAs. 🙏💙

To our new Ignatian CPAs, may you continue to uphold the values of excellence, integrity, and service as you begin your professional journey. We are truly proud of you! 🙌💙

Ad Majorem Dei Gloriam!

Dexter Velez Romel Delosa John Carlos Wee Joy Dajuela

📢 In Preparation for EntreFair 2025! 🌱

Last November 3, 2025, the Ateneo Center for Environment and Sustainability (ACES) conducted a Solid Waste Management Orientation at the AVR, 3rd Floor, FEC Building in preparation for the upcoming EntreFair 2025, spearheaded by the Management Department.

The orientation was participated in by students from BUSMAN116, OACC110, and ENTRE 1. The session aimed to guide the participants in adopting proper waste segregation, recycling, and eco-friendly booth practices, ensuring that EntreFair 2025 upholds sustainability and environmental responsibility in all its activities. ♻️💚

Our heartfelt gratitude to the resource speakers, Ms. Maria Nian Niña B. Torres and Mr. Lovey Niño Jey Perez, for sharing their time, expertise, and unwavering commitment to promoting environmental stewardship. 🌿💙

Experience creativity and entrepreneurship in action at Entrefair 2025! Visit our students’ booths and discover their unique business concepts at the C Lobby and C Garden from November 5–7, 2025!

See you there!

Happy Birthday, Sir Mathew Mendoza! 🎂

Your leadership as the Moderator of the Accountancy Academic Organization (AAO) and your dedication as a faculty member of the Accountancy Department continue to inspire excellence among our students.
Wishing you good health, joy, and fulfillment in both your personal and professional journey. Have a wonderful celebration, Sir! 💙🎉

🎉 Happy Birthday, Sir Dexter! 🎉

Wishing you a wonderful day filled with joy, laughter, and blessings. May this year bring you continued success, good health, and happiness in all that you do. Thank you for your guidance, dedication, and inspiration to everyone around you. Enjoy your special day, Sir! 🎂✨

The School of Management and Accountancy (SMA) offered a special Holy Mass at 12 noon on October 22, 2025, at the University Church. The Mass was presided by Fr. Francisco Bustamante, SJ, and was celebrated with a special prayer intention for the Ateneo de Zamboanga University (AdZU) examinees who will be taking the Certified Public Accountant Licensure Examination (CPALE) on October 24, 25, and 26, 2025.

The celebration served as a spiritual send-off for the CPALE takers, invoking God’s blessings, wisdom, and strength as they prepare for their examinations. Faculty members, staff, and students gathered in faith and solidarity, expressing their support and encouragement for the candidates.

Overall, the event was a meaningful and prayerful occasion that reflected the AdZU community’s unity and faith, reminding the examinees that they carry the prayers and well wishes of the entire university as they pursue success in their professional journey.

On October 10, 2025, during the activity hour from 3:30 to 4:50 in the afternoon, the Center for Digital and Blended Learning (CDBL) Director, Mr. Romeo Rabajante, conducted an informative session about the Learning Management System (LMS). The session aimed to provide faculty members with important inputs and updates regarding the use of the LMS in preparation for the upcoming PAASCU visit.

Mr. Rabajante discussed the key features and functions of the LMS, emphasizing its role in enhancing teaching and learning delivery and ensuring compliance with accreditation standards. The activity also served as an opportunity for faculty members to clarify concerns and ensure that all digital instructional materials and records are properly organized and accessible within the system.

Overall, the session was productive and timely, equipping the faculty with the necessary knowledge and readiness for the PAASCU evaluation process.