Ateneo Marketing Varsity

29/07/2026

Congratulations to the newest members of the Ateneo Marketing Varsity 💙

After a rigorous application cycle, we are proud to welcome a new batch of storytellers, strategists, and builders into AMV. We would also like to express our sincerest gratitude to everyone who took part and to everyone who made this possible.

You have earned your seat. Now, make it yours.

Welcome to AMV 2627!

25/07/2026

One step closer to finding the next competing members of AMV.

Round 3 interviews are now underway! Congratulations to everyone who has made it this far. We’re excited to get to know the people behind the ideas even better.

To all applicants who joined us through Round 2, thank you for sharing your time, talent, and perspective with AMV 💙💛

12/07/2026

Last 4 hours for Round 0 and one more day before our online info session!

Hear the stories of Rapa (BS ME '26) and Missy (BS MGT '25) on what it means to make it yours and how AMV helped them in the latter stages of college leading up to their young careers.

Also hear from Coach Van and Coach Arkel as they tell more about the AMV experience throughout the year.

Don't miss your chance! We look forward to meeting you.

tinyurl.com/AMVRound0
tinyurl.com/AMVRound0
tinyurl.com/AMVRound0

06/07/2026

Make it yours.

The Ateneo Marketing Varsity is now accepting applications for 2627.

Round 0 is open until July 11. More information will be released soon.

tinyurl.com/AMVRound0
tinyurl.com/AMVRound0
tinyurl.com/AMVRound0

22/07/2025

Congratulations Yeshua Celebrado and team!! Yesh is a senior member of AMV. We are proud of you!!

OBF UPDATE: Atenean team Alphabet Solutions was awarded the championship title at the 10th Asian Business Case Competition (ABCC) held at Nanyang Technological University (NTU), Singapore last July 16 to 21. Marking the Ateneo's debut in the ABCC, the team also clinched the Social Media Award.

Alphabet Solutions was composed of members Yeshua Celebrado (4 BS CTM), Mikayla Rae Guerrero (4 BS ME), Alexandra Ypil (4 AB MEC), and Juliana Zapanta (3 BS ME). Together, they competed in three rounds of real-life business challenges—namely, Gen Z and Gen Alpha engagement strategies for Mandai Wildlife, an Association of Southeast Asian Nations expansion strategy for GYK Group, and a final panel presentation.

Organized by NTU and supported by the Asian Business Case Centre, the ABCC is one of the most prestigious and longest-running business case competitions in Asia. This year, 11 teams from universities around the world participated, showcasing their skills in strategy, innovation, and teamwork.

21/07/2025

Happy Birthday to 1/2 of AMV's coaches—Coach Van Valdez!

Thank you for always being there for the team. We see you and we appreciate all that you do! We hope you enjoy your special day! 🤗

With love,
AMV 💙

18/07/2025

The Ateneo Marketing Varsity 2025–2026 Tryouts have officially concluded.

Out of many impressive submissions, 8 outstanding individuals rose to the top and proved they have what it takes to be part of this year’s team.

Thank you to everyone who brought their passion, creativity, and energy to the tryouts. 💙

Check your emails for the results — and once again, congratulations! 🎉

11/07/2025

After a long wait…
⚡️ AMV Round 1 Results are finally out! ⚡️

We were blown away by the creativity and insight in your submissions. It wasn’t an easy decision, but we've narrowed it down to the standout applicants moving forward to the Final Interview Round.

See you soon, AMV Applicants! 👀

01/07/2025

🚨 Applications are officially CLOSED! 🚨

That’s a wrap for this year’s Ateneo Marketing Varsity Tryouts! 🎉

A huge thank you to everyone who submitted their applications and showed interest in joining the team. We’re excited to see the talent and passion you bring to the table.

Stay tuned for the next steps! 💙

30/06/2025

🚨 APPLICATIONS ARE EXTENDED! 🚨

We're giving you 1 more day to submit your pitch.

Good luck, Ateneans! 🤩