Positioning for entrepreneurship

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PRICE
-pricing depends on the business objectives set by the enterprise
While price is a major factor for customer in buying a product, it is not only factor such as in the case of buying premium products
ENTERPRISE SHOULD SET THE PRICE OF ITS PRODUCT

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PROMOTION
-is the explicit communication strategy adopted by an enterprise to elicit to patronage, loyalty, and support not only from its customers but also fre its other significant stakeholders

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PEOPLE
-are the ultimate marketing strategy
-people distribute, promote, and sell the product
-aim to please the customers through counting services
MARKETING EFFORTS OF PEOPLE ARE ORGANIZED AT FOUR LEVELS
1.To create customer awareness
2.To arouse customer interest
3.To educate customers as they evaluate their buying choices
4.To close the sale and deliver the products

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PLACE
-is the often-recited mantra of salespeople who want to have the best access to their customers

-finding a good location proves to be challenging, even more challenging is maximizing the potentials of the location

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PACKAGING
-the product came wrapped in ordinary packaging that prominently displayed the brand name, the main attributes of the product, the company's logo, and its place business

-came in small, medium, large sizes
5 PURPOSE OF PACKAGING
1.Identifies the product
2.Differentiates the product from its competitors
3.Lengthens the lifespan, physically protects, and extends the usefulness of the product
4.Has become an environmental issue by itself
5.Increased the cost of packaging, the price of the product

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PRODUCT
-is the tangible and intangible service that the enterprise offer to its custumers in order to satisfy their needs and to produce their expected results

*FOUR GENERAL TYPES OF PRODUCT THAT MARKETED BY ENTERPRISES:

1.Breakthrough products
2.Differentiated products
3.Copycat products
4.Niche products

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POSITIONING
-A marketing Battle plan, has three overlapping objectives

1.has an enterprise perspective
2.has a competitive perspective
3.take the customers' perspective

*Positioning is the way the customers perceive the enterprise and its product or service in their mind

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